SEO Recovery Drives Record-Breaking Visibility and Triples Monthly Site Users
We transformed a content-heavy, muddled site into a streamlined conversion engine by compartmentalising event pages and building a strong internal linking structure. By targeting "inspiration" queries and guiding users seamlessly to service pages, we increased monthly visitors to over 2,700 and established a robust user journey that saw enquiries grow.
Key results
+ 289
top 10 keyword rankings
5 x
top 3 keyword rankings
+ 2700
monthly visitors
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Challenge
Team Tactics, a provider of corporate team-building events based in London, came to The SEO Works with one request: ‘We would like you to help us get our website back to where it was before COVID’.
Team Tactics saw a huge dip in both traffic and conversions during the pandemic, as work outings ceased for two years. While they tried to migrate towards online activities, their competition pulled ahead, taking organic ranking positions and potential customers from them.
Our expert team looked to help Team Tactics regain their lost rankings and audience in two ways…
Solution
Firstly, the team optimised the key event pages. During their initial research, it was noticed that the website was muddled and extremely content heavy on landing pages - hindering the user journey. So, the team spent time compartmentalising content into different landing pages, blogs, and event pages.
Team Tactics trusted the team to write chunks of content, optimised with keywords and search intent in mind. This website optimisation saw multiple positive impacts - the authority of the site increased, organic rankings were boosted and the users were guided seamlessly through the site to the point of conversion.
Following content optimisation, the team then spent time building up the blog. The blog topics focused on top-of-funnel site users, mostly those who were looking for inspiration for team-building activity ideas. Blog topics offered site users team building activities by theme, group size, season and more.
Our team then used these lists of ideas to link to Team-Tacics own offerings throughout the piece. This internal linking between the blogs and service pages helped both the user and Google - providing a strong user journey whilst enhancing crawlability.
Results
Over the course of this strategy, the team built a great relationship with the client as they worked together to bolster the content throughout the site, resulting in it reaching new heights!
It saw its highest visibility of all time, with monthly users tripling as keyword rankings soared. Their top 10 keywords increased by a huge 289, and top 3 keywords multiplied by 5 times!
And the best part… Team Tactics have seen a boost in enquiries and conversions as a direct impact of our partnership.
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