Technical SEO Lands 141 New Page One Rankings for Loopcloud

Challenge

Loopcloud, based in Brighton is a comprehensive platform for music creators, offering over 4 million royalty-free samples across various genres. Despite developing a state-of-the-art website that was great for user experience and brand awareness, the complexity of the platform made identifying and solving SEO issues difficult, limiting its potential to rank in the SERPs and attract a larger user base.

The campaign’s primary objectives were to improve the platform's search engine rankings for strategic keywords, bolster the website’s technical ability, and keep ahead of key changes within the SEO industry.

Solution

The first challenge the team faced was the fact that the site didn’t use regular HTML pages, and therefore wasn’t a typical set up for a campaign. Therefore, an intricate technical strategy was developed and executed to ensure that the site became more Google-friendly while maintaining its functionality and design appeal.

Utilising in-depth analysis we were able to identify that Google was experiencing difficulties in crawling the site due to its complexity. In order to resolve this the team made several changes to URL structure as well as addressing a number of internal linking issues - allowing Google to navigate the site with ease, drastically improving the number of indexed pages within the site.

Using a consultative approach, our technical experts also carried out detailed audits in the wake of Google’s Core Web Vital’s introduction, as well as following changes to them. Identifying metrics that had taken significant falls, a strategy was proposed and implemented that recovered lost ground and built upon strong foundations to improve site performance and speed in line with Google’s ever-evolving guidelines.

Results

This technical SEO focus led to a huge increase in indexed pages for Loopcloud, giving them a much higher level of visibility within the SERPs and the ability to expand their reach to a larger audience.

But that wasn’t all - the expert-led campaign provided a significant increase in valuable traffic to their website, which in turn led to a number of lucrative client conversions.