Journo requests are a key Digital PR tactic for securing coverage. In the current media landscape, where journalists are constantly changing beats and publications are always altering their focus, media requests offer insights into exactly what relevant journalists are looking for at the time, removing the guesswork. Media requests often entail a journalist seeking products…
In a world obsessed with instant results, it’s tempting to expect Digital PR (DPR) to work like magic – land a pitch, go viral, see results. But here’s the truth: Digital PR isn’t a quick fix, and that’s not a downside. It’s actually one of its biggest strengths. What most people don’t see is that…
The Digital PR (DPR) landscape is constantly reinventing itself, and 2025 was no different. The industry saw some big shifts, from shrinking newsrooms to the use of AI, causing PR professionals to adapt faster than ever. However, with changes and challenges come new opportunities and strengths, such as further integration and the ability to showcase…
Digital PR is more popular than ever, which means those in the industry are trying to come up with unique and newsworthy ideas in a range of niches, making it harder to stand out. However, due to Digital PR being so saturated, it’s more important than ever to offer journalists relevant, topical, and original content….
Timing is everything in the fast-moving world of media, specifically when conducting reactive campaigns. Reactive campaigns consist of quickly responding to breaking news, new trends, or popular topics. They can be extremely valuable for brands seeking online coverage and links back to their websites. Reactives also allow businesses to show their knowledge, connect with people,…
Digital PR has changed dramatically in recent years. It first evolved from traditional PR (which originally dealt with offline media) combining it with digital tactics, like SEO. Earning links has always been a core priority in Digital PR strategies, but their value has changed over time. Previously, gaining a certain number of links, no matter…
Press releases are vital in Digital PR. Whether they accompany a long-form blog post or are stand-alone, press releases make key findings easily digestible for journalists and convey information quickly. While traditionally, companies send press releases to announce business news, in Digital PR, press releases are part of a strategy to improve a brand’s awareness…
Many digital marketers know how important high-quality links are for a website’s SEO: they tell Google that a site is authoritative, trustworthy and credible. Links are also an important factor Google uses to assess the quality of content. But how do we gain high-quality links? A range of link-building techniques have been developed over the…
The beauty of digital marketing is that everything can be measured. With SEO, you can measure organic search rankings and the resulting organic traffic and conversions. With PPC, you can measure cost per click, cost per conversion, and return on investment. With email marketing you can measure open rates, click through, and revenue. Almost every…