We sit down with our Head of SEO to discuss the history, highlights and challenges of his career so far. Paul Friend, our Head of SEO, joined The SEO Works back in 2017 as a Senior Account Manager. He worked his way up and in 2020 was promoted to Head of SEO. We sat down…
In a year marked by rapid advancements in both the capabilities and usage of artificial intelligence, our sector isn’t one for standing still. Before we were asking if AI would impact our sector – now the question is to what extent. But the developments weren’t just restricted to this emerging technology – we saw multiple…
It’s no secret the amount of work that goes into both SEO and PPC campaigns, and the significant level of expertise that is required. From SEO tasks like audits, keyword research, content optimisations and technical website fixes, to PPC activities such as bidding strategies, audience creations and landing page optimisations. However, what’s less well-known is…
Last year, global digital advertising spending hit over £325 billion – accounting for nearly 60% of all marketing spend. The question is no longer ‘will digital dominate marketing?’, but ‘what will future growth for the digital world look like’? With new technologies, approaches and opportunities constantly emerging, there’s never been a more exciting time to…
At The SEO Works, we’re committed to fostering a diverse and inclusive workplace. To us, diversity offers different perspectives and ideas, helping us to unlock new opportunities. We also want all our staff members to feel included, no matter their race, gender, sexuality or background. According to a 2020 report by the Data & Marketing…
LGBTQ+ people aren’t going anywhere. In fact, 3.1% of the UK population identified as LGBTQ+ in 2020, which is almost double the percentage in 2014. Yet still, many marketers aren’t inclusive of LGBTQ+ people. Websites and marketing campaigns rarely include people with diverse characteristics. And, when they do, they’re full of stereotypes and clichés. The…
My name is Shannon and I’m the Sales Coordinator at The SEO Works! I started my journey here as an apprentice and having been at The SEO Works for 4 years now, I wanted to share my experience coming up through the program. Going into an apprenticeship can be daunting, but I hope that sharing…
The SEO Works has been named the top Digital Marketing Agency in Sheffield by Prolific North for five years running. Prolific North conduct an annual review of the 50 best agencies in the north, and in 2019, 2020, 2021, 2022 and 2023 we have been the only Marketing Agency exclusively Sheffield-based to make the grade. “Sheffield’s…
As the world’s population crossed the eight billion mark, the digital world grew even more rapidly. As of the end of 2022, more than five billion people are on the internet, and over four and a half billion use some form of social media. The global pandemic temporarily put more distance between us, and the…
According to a report commissioned by the UK government, 82% of job openings advertised online across the UK require digital skills. The same study attributes a 29% higher salary and a 59% reduced risk of redundancy (due to automation-led obsolescence) for these digital jobs. Not only does this illustrate the importance of digital skills –…
At the beginning of 2021, despite a world of uncertainty, we cast our eyes forward to what the coming year would bring for the world of digital. One year on, and with uncertainty still very much present, we are going to do the same. We spoke to some of our senior leadership team about what…
As an SEO, there are a number of ways that you can work. You may have met a few accomplished freelancers, high-flying consultants and entrepreneurial types who have started their own agency. At the beginning of your career, it can be hard to know which path to take, so in this post we’ll discuss the…
We may only be halfway through the year, but we’ve been pretty busy – adding more amazing awards to our trophy cabinet as well as more than a dozen new hires! SEO Agency of the Year At the recent UK Digital Growth Awards, we managed a double win, first securing the prestigious ‘SEO Agency of…
We’ve received some great news this month, winning two awards for SEO Agency of the Year! We won SEO Agency of the Year at the UK Digital Growth Awards, a national ceremony that celebrates companies who can demonstrate digital growth for clients, with tangible results. The judges said: “Demonstrates a strong track record in delivering…
We’re absolutely thrilled to find out that we’ve won at this year’s Drum Search Awards, judged this year remotely and announced at the start of May. We picked up the Drum Search Award for Best Sport and Leisure Campaign for our work with a leading online sports retailer. The Drum Search Awards have been setting…
We’re over the moon to have won “Best PPC Campaign” three years running at the Northern Digital Awards! The final was held in Leeds at the Royal Armouries New Dock Hall on Thursday 30 January. Having already won the “Best PPC Campaign” award in 2018 for our work with a national pharmacy, and in 2019…