Paid Social

Understanding Meta Ads: A Breakdown of Campaign Objectives

Meta ads is a paid social platform that allows users to place ads across stories, reels, feeds and other placements across Facebook and Instagram. Meta can be the perfect platform for any businesses looking to target ads towards specific audiences as it allows you to reach people based on location, age, gender, interests and much…

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Paid Social – Which Channel is Right for Me?

Paid social advertising is an incredibly popular option for businesses to achieve both brand building and lead generation. However, with a lot of different channels that each have their own unique benefits, it can be difficult to decide what’s right for you!  Before getting started, it’s important to weigh up the unique features and limitations…

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