“Rebranding” can feel like a scary word in the world of SEO or marketing, all the work put into creating trust around your current brand for it to suddenly change overnight. The process of rebranding also requires a lot of work as there are many moving parts, and it is vital that everyone who has…
When brands post ghost jobs for SEO gains, who you gonna call? In March 2025, a high-profile industry newsletter went out to thousands of SEOs and digital marketers with what we think is a fairly controversial tip. It concerns branded search, something of a hot topic after a few insightful Google leaks pointed to its…
You’ve done the hard part: you’ve poured your heart and soul into creating a stunning website that aligns with your core offerings and values. The UX is fully functional, the content is high-quality, and you’ve spent countless hours perfecting every little detail. But how do you ensure that this content gets seen by organic users?…
SEO and digital marketing is undergoing a major shift at the moment. With the rise of AI, frequent algorithm updates, and new innovative technologies that are influencing user behaviour massively, it can feel more challenging than ever to stay on top of the best practices for online success. Thankfully, amidst the chaos, there’s one area…
Internal linking is invaluable for both users and search engines to discover other pages of your website. When pages have no incoming links to them, orphan pages are created. In this guide, we’ll define what an orphan page is, how they affect SEO, and how you can find, fix and monitor orphan pages to prevent…
In the world of SEO, there are always two sides to the story. The first is what Google says is happening. The second is what the SEO community sees happening in practice. If you asked Google what’s happened over the last couple of years, they will tell you that they have been focusing on rewarding…
You’re browsing a website and discover a link to some content you’d like to read – it’s just what you’ve been searching for. You click the link, and you’re met by ‘404 – page not found’. Broken links on a website can make for a very frustrating search experience. They are bad for user experience…
We recently had the privilege of leading a transformative SEO campaign for a chain of private skin surgery clinics – this is the story of how we did it. The company we partnered with was a well-known and respected brand. With a strong reputation and a loyal customer base, they had successfully established clinics across…
Maps have been an important tool used by humans for years. They provide us with a sense of direction and help us navigate unfamiliar surroundings. As much as maps are useful in the real world, they are just as essential within the digital landscape. Sitemaps are a website’s blueprint, ensuring that users and search engine…
Despite SEO changing over time, link building has remained a key strategy for boosting website authority and ultimately search engine rankings. However, when most people think of link building they think of digital PR and expensive outreach campaigns. Whilst link acquisition methods such as these are effective, they are not the only techniques for success….
If you’re starting your keyword research or looking for fresh ideas, long tail keywords will form an integral part of the content strategy for your website. Find out what long tail keywords are and how to use them effectively in our guide below. What Are Long Tail Keywords? Long tail keywords are longer phrases of…
Readability has long been a key topic in SEO, aimed at making content easier to understand. Typically, discussions revolve around sentence length, use of headers, and word choices. However, as a concept that’s often reduced to a simple metric in SEO tools, much of the existing advice centres on optimising content to achieve specific readability…
We’ve all seen the headlines. Either AI is going to save the world or it’s going to put us all out of jobs. It’s either going to take over the planet, or make us all quicker and smarter human beings. There will be places where AI can help and there will also be areas it…
Found yourself scanning through the Google results before clicking on the result you want? Ever stopped to consider what makes you click on a particular listing? We have. A lot. As a business owner, you need to make your website visible in the search results and ensure it’s enticing and interesting. Structured data is one…
Google Sheets is something we use every day for performing a range of SEO Tasks, from keyword research to tracking progress on projects, and everything in between. It is essentially our bread and butter that we use to bring everything together. An important part of being efficient on sheets is understanding how you can use…
We all spend so much time on our phones, consuming content and Googling for information on the go. So it’s no surprise that a mobile optimised website has become increasingly prominent for businesses to be found on Google. If you’re not seriously considering your mobile website offering, you can bet that your competitors are. In…
Core Web Vitals are a series of metrics designed to assess the performance of your website in terms of user experience. They can be in relation to the load speed and changes to the layout, as well as the responsiveness and accessibility of your site. Keep reading to find out what Core Web Vitals are,…
Keyword research is the essential first step to any SEO campaign, and a successful keyword strategy can increase your business’s customer base, revenue, and website traffic. Google uses keywords to understand what the content of your website offers users. No matter what type of business you run, keywords provide a free and simple way to…
Moving your website to a new domain or platform can be exciting as it opens up possibilities for growth and allows you to redefine your online presence. However, when planning a website migration, it’s crucial to think about the impact it may have on your search engine optimisation (SEO) efforts. When considering a website migration,…
Arе you struggling to boost your website’s rankings? If so, maybe you should spend some time considering your website’s usеr еxpеriеncе (UX). In thе world of SEO, UX is becoming incrеasingly important, and thе quality of UX dеsign can influence your website’s rankings. In this blog, wе’ll discuss thе rеlationship bеtwееn UX and SEO, thе…
SEO is constantly evolving; however in recent years we have seen some of the most significant changes to the search landscape in a long time. Google frequently releases updates designed to improve the search experience for users. These updates take into account the changing demands of users, as well as new technologies available. The most…
In the ever-evolving landscape of digital marketing and SEO, there is one common trap that businesses fall into online: neglecting the power of informational content. The primary goal of most websites is to either sell a product or service. Naturally, to improve revenue and drive conversions, it’s sensible to assume that prioritising landing pages that…
Local search is a powerful technique for small businesses. If you aren’t optimised for local search, you could miss out on potential customers looking for your type of business in your area. To help you optimise your business for local SEO, we have put together this beginner’s guide to local SEO which will cover what…
There is a lot of terminology to understand in SEO. You may have heard the term ‘YMYL’ – but what is it and why is it important for SEO? Read our blog post to understand more about YMYL, including examples of YMYL content topics and considerations for YMYL niches. What is the meaning of YMYL?…
Canonicals are commonly used across almost every website on the internet and serve a special purpose in SEO. They can be used for a whole host of different uses for service-based and e-commerce websites. But the primary use for canonical tags is to resolve duplication issues, whether that is in the content, the metadata or…
Just like keyword research, keyword mapping is an integral part of any SEO campaign and shouldn’t be overlooked. It allows you to plan where to place your keywords in order to ensure your terms are deemed relevant by search engines, and can help you create a clear and effective strategy. But how do you actually…
If you want to improve your organic performance, E-E-A-T (experience, expertise, authoritativeness and trust) is something all marketers and business owners need to be aware of. As Google develops its algorithms to prioritise helpful, people-first content, E-E-A-T factors are essential to get right. This is especially important for YMYL brands. This stands for ‘Your Money…
Whilst AI is dominating conversations about the future of search, one topic that gets less attention is entities in SEO – but its influence is just as profound. For years, Google algorithms have been evolving towards an entity-focused approach. Keywords are still important, but Google has been slowly reducing its reliance on exact phrase matching. …
It’s no secret that SEO is a constantly evolving field. Google releases search engine algorithms and updates regularly, all with the overall aim of rewarding helpful, people-first content. Keeping up can be a challenge, however, with each new update and algorithm change comes new opportunities to improve your website’s rankings and search visibility. Like many…
Search engine optimisation has evolved through the years, initially focusing on controversial methods like keyword stuffing, sneaky redirects and hidden links. Google now has the ability to filter out black hat SEO and focus on quality content and relevant sites. There is so much data we can access, meaning we can target users with useful…
SEO is an invaluable investment for businesses. Once visible at the top of Google search results for your business’s main services, the potential for an ROI on the money invested into SEO is astronomical. Despite this, for businesses that have never invested in SEO before, understanding SEO pricing and the right type of pricing for…
Creating a Google My Business profile is a great way to attract new customers to your business through Google search and maps, especially if you are a local business. In this guide, we will cover what a Google My Business profile is, why you need one, what features you can optimise, and how to connect…
What is duplicate content in SEO? The term duplicate content means the same (or very similar) content is on more than one webpage, most typically appearing on the same website in different places. As content is a core pillar in your marketing and SEO strategy, it is also one of the most important factors search…
Videos can be a powerful tool to engage with your audience, present information and enhance your offering. But videos can also be used for SEO – search engine optimisation. They can help to drive traffic to your website and improve a user’s experience. Want to learn more about using videos to improve visibility? Read our…
Ecommerce and online retail is big business, but it can be incredibly competitive. In order to help your website stand out from the crowd and grow you may have considered using a range of different digital marketing methods such as paid advertising and digital PR. But what about Ecommerce SEO? Ecommerce SEO is a great…
When marketers consider ethical SEO, they usually think about how they’re adhering to (or going against) Google guidelines. Typically, the focus is on what Google deems to be right and wrong, and how you’ll be penalised if you take part in forbidden activities. Google is seen as the ultimate authority – the only compass for…
Google Tag Manager is an essential tool for website owners, website managers and SEO professionals. It provides a simplified route to implement code onto a site without the need for a developer, or specialist coding knowledge. Whilst Google Tag Manager is not a replacement for developers, it can be used for simple implementations such as…
Many people assume that search engines are smart enough to know exactly which website a visitor should be directed to. However, it’s not quite that simple. Have you ever wondered why a website appears on the first search engine results page (SERP)? That’s SEO at work. SEO is an acronym for “search engine optimization”, a…
A snippet box can make a searcher’s life easier by showing them a concise answer to their query. The idea is that users can skim the snippet to get a basic understanding of a topic or a solution to their question without having to scroll all the way through a search results page. Featured snippets…
It’s no secret that keywords are incredibly important for SEO, but what about sentences? Do they really matter? To cut a long story short – yes, sentence structure is absolutely essential for SEO, and for more reasons than you might think. It’s easy to pay a lot of attention to keywords, but if they aren’t…