You wouldn’t begin a journey without a destination or directions to guide you. Yet without clear navigation, that’s exactly what many websites ask their visitors to do. Site navigation menus serve as digital signposts, pointing users in the right direction and guiding them smoothly to the pages they’re looking for. In this blog, we’ll discuss…
Google Discover can be a powerful visibility channel within the Google ecosystem, yet we find that it’s often overlooked by a majority of the brands we work with. Compared to traditional search, Discover works very differently in terms of how your content reaches users. The platform has its own rules and eligibility criteria that determine…
SEO and digital marketing is undergoing a major shift at the moment. With the rise of AI, frequent algorithm updates, and new innovative technologies that are influencing user behaviour massively, it can feel more challenging than ever to stay on top of the best practices for online success. Thankfully, amidst the chaos, there’s one area…
ChatGPT is growing to become a key part of how people understand things and look for answers online. Yet for all the attention it receives, one basic question is still a bit murky for marketers and business leaders: how many “searches” does ChatGPT actually handle compared to Google? The difficulty in finding this data is…
We’ve all been there; three tabs open, comparing prices, shipping costs, and delivery dates. Is the cheapest option too good to be true? How are the reviews? Is this just a sophisticated scam? When shopping online, we face a question that’s never really existed on the high street (unless you bought designer jeans from Sunday…
AI is adding to the ways people find and interact with online content. Tools such as ChatGPT, Perplexity, and Gemini are now referring small amounts of traffic to websites, whilst traditional search engines still send the lion’s share. For marketers, this presents a new challenge. How do you measure the visibility and performance of your…
The way people find information online is changing. Where traditional search engines used to simply return a list of links, users are now presented with full, conversational answers from AI tools such as ChatGPT, Google’s AI Overviews, and Perplexity. This shift has created a new question for marketing leaders: how do we ensure our brand…
You check your latest report… Organic traffic is steady, but not in a good way. There’s no real growth in months – it’s not falling off a cliff, but it’s going nowhere. This is what flatlining looks like – same number of users, same landing pages bringing in 80% of the traffic, rankings oscillating but…
In the changing landscape of digital marketing and SEO, there is one common trap that businesses fall into online: neglecting the power of informational content. The primary goal of most websites is to either sell a product or service. Naturally, to improve revenue and drive conversions, it’s sensible to assume that prioritising landing pages that…
Clear navigation is just one of the important things to consider to provide a positive experience on your website. Can users easily find what they are looking for? Are key pages contained within the main menu? Breadcrumb navigation can help user experience and SEO. In this blog, we explain what breadcrumbs on a website are,…
It’s no secret that keywords are incredibly important for SEO, but what about sentences? Do they really matter? To cut a long story short – yes, sentence structure is absolutely essential for SEO, and for more reasons than you might think. It’s easy to pay a lot of attention to keywords, but if they aren’t…
Zero-click searches have been around for a long time, but are becoming more prevalent than ever. With AI overviews impacting clicks and people using search in new ways, it’s important to adapt. Rethinking your SEO and marketing strategy can help your business stay visible and make the most of opportunities in the shifting search landscape….
Google News can be an excellent channel for marketers and SEO specialists to take advantage of, in order to improve organic users and user engagement. This is especially the case if you have the right kind of website, such as a magazine, or if you are an industry leader reporting on new trends within your…
Most businesses think they are already running multi-channel marketing campaigns. However, in reality, what they are really doing is juggling disconnected tactics across platforms. Many businesses fail to understand the importance of integrating channels and making them work together. This is where multi-channel marketing comes in. Multi-channel marketing campaigns are an important aspect of a…
“Rebranding” can feel like a scary word in the world of SEO or marketing, all the work put into creating trust around your current brand for it to suddenly change overnight. The process of rebranding also requires a lot of work as there are many moving parts, and it is vital that everyone who has…
When brands post ghost jobs for SEO gains, who you gonna call? In March 2025, a high-profile industry newsletter went out to thousands of SEOs and digital marketers with what we think is a fairly controversial tip. It concerns branded search, something of a hot topic after a few insightful Google leaks pointed to its…
You’ve done the hard part: you’ve poured your heart and soul into creating a stunning website that aligns with your core offerings and values. The UX is fully functional, the content is high-quality, and you’ve spent countless hours perfecting every little detail. But how do you ensure that this content gets seen by organic users?…
What is SEO Marketing? SEO marketing, or Search Engine Optimisation, is a digital marketing strategy focused on improving a website’s visibility and ranking in search engine results pages (SERPs). The goal is to bring more organic traffic to your site by optimising various elements of the site and its content. Many people assume that search…
Internal linking is invaluable for both users and search engines to discover other pages of your website. When pages have no incoming links to them, orphan pages are created. In this guide, we’ll define what an orphan page is, how they affect SEO, and how you can find, fix and monitor orphan pages to prevent…
You’re browsing a website and discover a link to some content you’d like to read – it’s just what you’ve been searching for. You click the link, and you’re met by ‘404 – page not found’. Broken links on a website can make for a very frustrating search experience. They are bad for user experience…
We recently had the privilege of leading a transformative SEO campaign for a chain of private skin surgery clinics – this is the story of how we did it. The company we partnered with was a well-known and respected brand. With a strong reputation and a loyal customer base, they had successfully established clinics across…
A sitemap is a website’s blueprint, ensuring that users and search engine crawlers can find their way around. Maps have been an important tool used by humans for years. They provide us with a sense of direction and help us navigate unfamiliar surroundings. As much as maps are useful in the real world, they are…
Despite SEO changing over time, link building has remained a key strategy for boosting website authority and ultimately search engine rankings. However, when most people think of link building they think of digital PR and expensive outreach campaigns. Whilst link acquisition methods such as these are effective, they are not the only techniques for success….
If you’re starting your keyword research or looking for fresh ideas, long tail keywords will form an integral part of the content strategy for your website. Find out what long tail keywords are and how to use them effectively in our guide below. What Are Long Tail Keywords? Long tail keywords are longer phrases of…
Google Tag Manager is an essential tool for website owners, website managers and SEO professionals. It provides a simplified route to implement code onto a site without the need for a developer, or specialist coding knowledge. Whilst Google Tag Manager is not a replacement for developers, it can be used for simple implementations such as…
Here at The SEO Works, we’re experts in recruitment SEO. Whether you need more candidates or more client enquiries, we help recruitment agencies rank higher on Google and in AI tools. We make it our mission to bring your UK-based recruitment agency to the forefront of relevant searches and AI recommendations, using established methodologies. That…
Readability has long been a key topic in SEO, aimed at making content easier to understand. Typically, discussions revolve around sentence length, use of headers, and word choices. However, as a concept that’s often reduced to a simple metric in SEO tools, much of the existing advice centres on optimising content to achieve specific readability…
We’ve all seen the headlines. Either AI is going to save the world or it’s going to put us all out of jobs. It’s either going to take over the planet, or make us all quicker and smarter human beings. There will be places where AI can help and there will also be areas it…
Found yourself scanning through the Google results before clicking on the result you want? Ever stopped to consider what makes you click on a particular listing? Or why AI chatbots prefer one brand over another? We have. A lot. As a business owner, you need to make your website is visible in search results and…
Google Sheets is something we use every day for performing a range of SEO Tasks, from keyword research to tracking progress on projects, and everything in between. It is essentially our bread and butter that we use to bring everything together. An important part of being efficient on sheets is understanding how you can use…
We all spend so much time on our phones, consuming content and Googling for information on the go. So it’s no surprise that a mobile optimised website has become increasingly prominent for businesses to be found on Google. If you’re not seriously considering your mobile website offering, you can bet that your competitors are. In…
Core Web Vitals are a series of metrics designed to assess the performance of your website in terms of user experience. They can be in relation to the load speed and changes to the layout, as well as the responsiveness and accessibility of your site. Keep reading to find out what Core Web Vitals are,…
Keyword research is the essential first step to any SEO campaign, and a successful keyword strategy can increase your business’s customer base, revenue, and website traffic. Google uses keywords to understand what the content of your website offers users. No matter what type of business you run, keywords provide a free and simple way to…
Moving your website to a new domain or platform can be exciting as it opens up possibilities for growth and allows you to redefine your online presence. However, when planning a website migration, it’s crucial to think about the impact it may have on your search engine optimisation (SEO) efforts. When considering a website migration,…
Arе you struggling to boost your website’s rankings? If so, maybe you should spend some time considering your website’s usеr еxpеriеncе (UX). In thе world of SEO, UX is becoming incrеasingly important, and thе quality of UX dеsign can influence your website’s rankings. In this blog, wе’ll discuss thе rеlationship bеtwееn UX and SEO, thе…
SEO is constantly evolving; however in recent years we have seen some of the most significant changes to the search landscape in a long time. Google frequently releases updates designed to improve the search experience for users. These updates take into account the changing demands of users, as well as new technologies available. The most…
Local search is a powerful technique for small businesses. If you aren’t optimised for local search, you could miss out on potential customers looking for your type of business in your area. To help you optimise your business for local SEO, we have put together this beginner’s guide to local SEO which will cover what…
There is a lot of terminology to understand in SEO. You may have heard the term ‘YMYL’ – but what is it and why is it important for SEO? Read our blog post to understand more about YMYL, including examples of YMYL content topics and considerations for YMYL niches. What is the meaning of YMYL?…
Canonicals are commonly used across almost every website on the internet and serve a special purpose in SEO. They can be used for a whole host of different uses for service-based and e-commerce websites. But the primary use for canonical tags is to resolve duplication issues, whether that is in the content, the metadata or…
Just like keyword research, keyword mapping is an integral part of any SEO campaign and shouldn’t be overlooked. It allows you to plan where to place your keywords in order to ensure your terms are deemed relevant by search engines, and can help you create a clear and effective strategy. But how do you actually…