The famous Love Island villa returned to our screens on June 6th. Love it or hate it, this TV show truly has a hold on people! Not only does the show help some people find love, but it also takes ‘normal’ people and turns them into influencers almost overnight, with many ex-contestants earning upwards of…
When searching for inspirational women in SEO, Aleyda Solis has to rank near the top. On International Women’s Day in 2021, we asked our team which women in the industry inspire them… there was one name that came up a lot! Aleyda Solis has had a huge positive impact on our team, and this year…
This year, we decided to spread the Christmas cheer by partnering with a gin distillery to create our very own “The SEO Works” branded gin bottles. Our partners, Wessex Distillery, helped us by designing and creating amazing branded Christmas gins complete with our logo, brand messaging and signature green for the bottle glass. Creating branded…
We are thrilled to announce that SelectedFirms, a leading B2B research and review platform, has recently named The SEO Works as one of the top SEO agencies in the UK. Our proficiency and fifteen years of experience in offering SEO services have contributed to our achievement of this title. Why were we selected? Web design,…
Feeling inspired, and feeling represented, is really important. We spoke to some of our team about which women they look to in our industry for inspiration, and why. Here’s what they came up with… Areej AbuAli Areej is an SEO Consultant and the founder of Women in Tech SEO. Twitter – @areej_abuali “She is one…
In recognition of National Apprenticeship Week 2021 (8th – 14th February), we’ve been talking to our apprentices – past and present! We have an established apprenticeship program here at The SEO Works, and have seen countless ambitious individuals thrive on the course and go on to successful digital careers. The combination of training, on the…
If 2020 has taught us anything, it’s that you never know what’s around the corner. As the COVID-19 pandemic swept the globe, the world leapt to react and pivot – often more than once. We enter 2021 in another lockdown, but this time with the hope of a vaccine. Yes, no one saw it coming….
With the arrival of November came the UK’s biggest night in the Search Marketing Industry – The UK Search Awards. Being finalists for four awards, the pressure was certainly on and the competition was fierce. Although we were already pleased to be finalists at such a prestigious event, our team were overjoyed when we were…
Earlier in the year, Google shook up their shopping offering. They announced that, due to the pandemic, they would offer free listings to any merchants in the US: “With physical stores shuttered, digital commerce has become a lifeline for retailers. And as consumers increasingly shop online, they’re searching not just for essentials but also things…
With all that’s going on in the world at the moment, SEO isn’t something that would typically stand out as an interesting topic. Most people are glued to the news, trying out a new hobby or falling down Netflix’s many rabbit holes. In March, Netflix released its latest gripping documentary ‘The Tiger King: Murder, Mayhem…
The internet is full of holes. There will always be gaps in content based on questions and queries that can be exploited with some savvy planning to get your site ranking well, regardless of what you do. Using both keyword and content gap analysis can create a roadmap of content that plugs these gaps, making…
We’re delighted to announce that we have reached the 2020 finals of the European Search Awards in two categories! Making the final shortlist means The SEO Works has been ranked in the top ten SEO companies in Europe. European Recognition The European Search Awards are the SEO industry’s biggest awards ceremony and this year’s event…
“What keywords should I add?” is perhaps the biggest question of all when creating a Google Ads Search campaign. Selecting the right keywords is the difference between a high performing account that drives leads or sales, or a low performing account that wastes money. Should you just guess? Should you follow Google’s recommendations? What do…
Here’s the situation. You’ve created a Google Ads campaign. You’ve created your first ad group, and now Google wants you to add your keywords… How you add your keywords is a critically important decision! Get this right, and your ads will run only to the people searching for your products or services. Get it wrong,…
Every website conversion or action on a site has a story behind it. And like any story worth its salt, each of these conversions has a beginning, a middle and an end. In the case of attribution modelling though, most of them have a beginning, about 5 middles, and then an end. A study from…
Google loves universities. Their domains are some of the most trusted on the Internet due to their authority and relevance, Uni’s typically being the tops of their respective fields. As educational institutions, there are plenty of links to their work and to relevant websites that also have good authority, which is why university links are…
When setting up a new PPC account, deciding on your Google Ads account structure is a key decision. In many ways it can be relatively easy to get a campaign up and running, but if time hasn’t been spent planning and structuring the account, it can lead to big problems later down the line. Get…
We’re excited to announce that The SEO Works has been named as the Best SEO Company in the UK by Clutch, a leading global ratings platform. Similar to “Which” but for businesses, Clutch is a data-driven field guide for B2B buying and hiring decisions. It ranks companies based on a defined set of criteria, including…
The New Year has barely begun, but already The SEO Works has hand-picked (scraped together!) a team of fitness conscious, challenge seeking runners to participate in the 2020 Sheffield Half Marathon. In late 2019, upon a chance meeting we were given an amazing opportunity to partner up with one of Sheffield’s oldest and most prestigious…
The SEO Works’ experienced team has proven itself to be one of the best international digital marketing agencies in the world—we’ve just been named in the Clutch 1000 list of global top B2B companies! Based in Washington DC, Clutch is an evaluations-based platform that ranks B2B companies using verified client feedback. The Clutch 1000 is…
Google loves information. More and more businesses are realising the potential in publishing quality guides and articles on their websites: it captures interest, traffic and ultimately can develop both brand awareness and conversions. However, just publishing content isn’t enough. You need your content to be found and to be recognised as having value by search…
If you’re a small business, SEO might be the last thing on your mind. It’s enough work sorting out your e-commerce website and stock, not to mention setting up your social media. Some SMEs have never heard of SEO and how it fits into digital marketing. In short, SEO (Search Engine Optimisation) helps your website…
The latest figures revealed by IAB UK and PwC Digital show that UK advertisers spent £13.44 billion on digital advertising in 2018. This figure represents a 15 percent year-on-year increase, and a rise of around £1.8bn compared to 2017. This demonstrates continued confidence in the market about the power of digital advertising. An analyst commented:…
Our work with a leading healthcare brand was recognised at the annual Digital Impact Awards. Held across a number of categories, we were up for “Best use of digital from the healthcare and pharmaceuticals sector”. This achievement at the tenth annual awards recognises excellence in communications strategies. The Digital Impact Awards benchmarks digital communications in…
It’s been a stellar month for The SEO Works, as the digital marketing outfit has reached the shortlist of 5 prestigious awards ceremonies. The competitions cover local, northern, and national levels, underlining the quality of work and ability to impress judges across the board. The SEO Works team have been shortlisted at: The UK Search…
The SEO Works have underlined their credentials as a top marketing company by being named as an Industry Leader by Clutch. Clutch is a B2B ratings platform based in Washington D.C. that evaluates companies using an independent methodology that includes verified client reviews. Their platform collects detailed rankings of the best B2B companies in the…
One in four people suffer from mental health issues. This year we’re supporting a leading provider of much needed help. On 27th July, The SEO Works team will be helping raise money for mental health charity MIND. Over the years we’ve raised money for some great charities- from Cancer Research UK in 2016…
The European Search Awards are an international programme that celebrate the best of SEO, PPC and Digital across the whole of Europe. They are some of the most prestigious in the industry, celebrating the very best that the European search industry has to offer and this year, we’ve have made the shortlist for two different…
The SEO Works have started 2019 year with a bang, already being named the best SEO company in the UK by Clutch, picking up Best PPC Campaign at the Northern Digital Awards, and being listed as a top 50 digital agency in the North. They took this one step further last week by winning “Best…
The world of pay per click advertising is constantly diversifying. As new features are integrated and changes come around, the way advertisers can use the platform to market their products and services changes as well. Keeping up with these changes can be tricky, and often the best way forward is to employ a dedicated agency…
Yesterday we celebrated our tenth birthday! We marked the occasion by inviting the 380th Master Cutler, Nicholas Cragg, to our offices. CEO and founder of the company, Neil Palmer said of the milestone: “We’ve come a long way since I started out as a sole trader SEO back in 2009. Now, we’ve got over 40…
Voice search is widely touted as the new frontier of SEO- but as usual, the devil is in the details. The line between a dynamic, fast moving industry and getting swept up in trends has never been finer. A stylish presentation or LinkedIn gimmick might be enough to convince many that AR, VR, AI…
We’re over the moon to have picked up “Best PPC Campaign” at the 2019 Northern Digital Awards. This is the second time we have won this award, cementing our position as a top PPC agency in Sheffield and the North. The Northern Digital Awards recognise the very best in digital marketing campaigns and talent in…
The failings of many an SEO can be explained like this – they don’t know what Google is really trying to achieve. And what’s worse is it that if they did know, they wouldn’t like it. If you don’t think about what Google is trying to do as an organisation, then you are at a…
The SEO Works have begun the new year in stellar fashion, picking up an international digital award for their website work. The Vega Digital Awards is an international competition for creative professionals who inspire with concept, writing or design, through digital media. There were over 1500 entries from 47 countries. The SEO Works has won…
Figures from the IAB shows that total digital advertising spend in the UK reached £11.55bn in 2017. This represents a 14.3% year on year growth compared to 2016. Almost all of the growth is coming from smartphones, as for the first time ever smartphones have overtook computers for amount of time spent on the internet….
New Rich Result Type – Question and Answer Google has launched new Q&A Rich Results to quickly present users with answers to question based queries. The question and answer results are in addition to other types of rich results on Google such as reviews, recipe cards and knowledge panels. The news was released on the Google…
As a company committed to giving our clients the best service possible, The SEO Works is excited to announce that we are featured in the Clutch 1000, an exclusive list of top rated companies from all over the world. This exclusive list of leading organizations helps businesses seeking to invest in marketing, IT, development, or…
There are a lot of different metrics that aim to signify the relative strength of a page or domain, particularly in relation to whether that page or domain is “good” or “bad” [for receiving a link from]. When discovering that these various metrics exist, you will likely ask one or both of the following questions:…
Google Discover Roll Out Last year Google introduced Google Feed to surface relevant content to mobile users. Dramatic growth has seen more than 800 million people each month use the feed to stay up to date with their interests and hobbies online. On September 24, Google announced that Google feed will be replaced by Google…