SEO budgets and decisions increasingly sit with senior marketers and leadership teams. This guide brings together 58 recent SEO statistics that help explain where search fits in the wider marketing mix in 2026. The SEO statistics are grouped by theme, and a source table is provided at the end. 1. Search engine usage & volume…
In the world of SEO, there are always two sides to the story. The first is what Google says is happening. The second is what the SEO community sees happening in practice. If you asked Google what’s happened over the last couple of years, they will tell you that they have been focusing on rewarding…
Often digital marketers see their websites as a trade-off between looking cool and performing well. With discussions around core web vitals and in-depth content, sometimes it can feel like ranking requires sacrificing your visual appeal. But do you really have to choose between an eye-catching website, and one that Google likes?Is it impossible to invest…
The relationship between AI and SEO is closer than ever. And with a lot of discourse happening around this subject, what exactly does artificial intelligence mean for you and your website? This workshop, hosted by three SEO and AI experts, is here to tell you everything you need to know. They discuss the timeline of…
You may have seen Google’s ‘Helpful Content Update’… and it might have even impacted your site’s visibility. To clamp down on poor quality content, Google created its ‘Helpful Content System’, to determine whether content is helpful and therefore worthy of visibility. But, unfortunately for some, the impacts weren’t just reserved for spam websites – and…
Marketing budgets can be stressful… to say the least. With so many channels out there it can be very difficult to know where to start. Where should you be spending your precious budget, and how much is right? How do you know what to prioritise and what to keep consistent? And most importantly, how can…
The world of SEO is a busy, and often confusing, one… with lots of questionable techniques and ‘cowboys’ out there. It’s crucial to understand what to look for, and what to avoid, before you start your research! This guide is here to help you shop for the service with peace of mind. Compiled by our…
Ask yourself this question – does your content actually sound like your brand? If the answer is no, then this is the guide for you. Getting your tone of voice spot on it will allow you to portray values, purpose and identity – all of which are crucial for buy-in from users. This guide breaks down exactly how…
SEO can deliver a fantastic return on investment – but only if it’s done right. This free webinar will talk you through an ROI-first approach to search, and help to give insight into generating growth for your business. Our experts take you through the three main pillars of an ROI-first SEO strategy – Search intent,…
Black Friday is one of the biggest events of the year for any eCommerce marketer. But how do you prepare? What should you be considering? How can you ensure your Google Ads account is ready? In our free webinar, we cover all of this and more. Two of our top PPC experts take you through…
Google My Business is essential – it helps demonstrate a business’ legitimacy, helps increase your visibility, and provides helpful information for potential customers. With loads of ways to optimise it too, it can become a real source of traffic and even leads for your business. But first you need to understand it and set it…
When optimising your site, it can be easy to only look inward. But as SEO is built on the premise of being outward-looking, you could be missing key opportunities. To grow your organic audience you must adapt to the changing search landscape – algorithm updates, industry changes, and competitor activity. SEO Competitor Analysis is the…
For years, advertisers using Google Ads have improved their campaigns with ongoing manual adjustments and optimisations. But change is coming – and with ongoing machine learning improvements, Google is seeking to increase automation and remove other features. Google Ads is moving towards being an algorithm-driven ad delivery platform, powered by artificial intelligence. This brings benefits,…
In May 2021, Google rolled out a core algorithm update that had a significant impact on the rankings for many sites. The update focussed on page experience and Core Web Vitals. In this guide we look at… The context (what’s an algorithm update, why do they happen, and what’s been done before?), the details (looking…
More and more businesses are realising the potential in publishing quality guides and articles on their websites: it captures interest, traffic and ultimately can develop both brand awareness and conversions. However, just publishing content isn’t enough. You need your content to be found and to be recognised as having value by search engine bots. This…