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More and more businesses are realising the potential in publishing quality guides and articles on their websites: it captures interest, traffic and ultimately can develop both brand awareness and conversions. However, just publishing content isn’t enough. You need your content to be found and to be recognised as having value by search engine bots. This…

Have you ever tried to visit a web page… it’s taken ages to load… so you’ve clicked off it? Yeah, us too. Getting page speed right is crucial, both from a user experience perspective and to ensure good performance in Google’s search results. But there are multiple ways that Google calculates, judges and understands the…

Building a new website is something that can take months, and it involves an enormous amount of work. So after working on it for so long it can be easy to forget the easy bits or not leave enough time for important checks… But these things can make a huge difference to its performance. Luckily,…

SEO can deliver a fantastic return on investment – but only if it’s done right. This free webinar will talk you through an ROI-first approach to search, and help to give insight into generating growth for your business. Our experts take you through the three main pillars of an ROI-first SEO strategy – Search intent,…

To enhance your SEO or PPC strategy, it’s essential to gain insight into your competitors’ PPC advertising efforts. PPC, short for pay-per-click, represents a form of online advertising where you pay for each click on your ad. By reviewing your competitor’s PPC campaigns, you can gain valuable insights from their strengths and weaknesses, identify new…

Ask yourself this question – does your content actually sound like your brand? If the answer is no, then this is the guide for you.  Getting your tone of voice spot on it will allow you to portray values, purpose and identity – all of which are crucial for buy-in from users. This guide breaks down exactly how…

The world of SEO is a busy, and often confusing, one… with lots of questionable techniques and ‘cowboys’ out there. It’s crucial to understand what to look for, and what to avoid, before you start your research! This guide is here to help you shop for the service with peace of mind. Compiled by our…

Undertaking a website migration is a significant step to take, and without taking the proper steps it can hugely impact your SEO. But with such a huge project, we know there’s a lot to remember! That’s why we’ve put together this checklist – it includes everything you need to do from an SEO perspective before,…

GA4 isn’t going anywhere, but luckily we’re here to help. Do you struggle to make the most of the platform? Never quite adapted after the transition from Universal Analytics? Could do with some training on the basics? You’re in luck! We’ve put together an on-demand session covering the key differences, how to use the main…

Struggling to fully understand your audience? Persona Plotter helps bridge that gap and uses AI to reveal a series of audience personas that will help focus your efforts. Persona Plotter will bring each persona to life by identifying the defining attributes, interests, and pain points of your ideal customer. By understanding the questions your audience…

Staring at a blank page? Struggling to brainstorm ideas for your next project? This innovative tool will help propel your creativity forward. Using AI, it generates a comprehensive mind map, bursting with relevant ideas and connections, all based on your chosen topic. Start by providing your central theme and the tool will dig deeper, automatically…

Struggling with writer’s block or an unimaginative title? The Title Generator is your secret weapon. This innovative tool combats writer’s block and underwhelming headlines by sparking your creativity with dozens of catchy options in seconds. Simply input your content’s main idea, define the tone and style, and the tool will produce magnetic headlines designed to…

Marketing budgets can be stressful… to say the least. With so many channels out there it can be very difficult to know where to start. Where should you be spending your precious budget, and how much is right? How do you know what to prioritise and what to keep consistent? And most importantly, how can…

Very few industries combine growth and competition like software. And in a highly competitive environment, a good SEO strategy can give you the edge over your competition and help you reach new customers. But the higher the competition, the harder it is to get right. In this report, we aim to give you the perfect…

Black Friday is one of the biggest events of the year for any eCommerce marketer. But how do you prepare? What should you be considering? How can you ensure your Google Ads account is ready? In our free webinar, we cover all of this and more. Two of our top PPC experts take you through…

PPC is an ever-changing and ever-expanding world. Google is constantly bringing out new features, adapting existing ones, and developing what is available to advertisers. This rapid evolution can leave some people scratching their heads trying to keep up – and we don’t blame you… What does CPM stand for again? Remind me, what’s a Responsive…

In May 2021, Google rolled out a core algorithm update that had a significant impact on the rankings for many sites.  The update focussed on page experience and Core Web Vitals. In this guide we look at… The context (what’s an algorithm update, why do they happen, and what’s been done before?), the details (looking…

For years, advertisers using Google Ads have improved their campaigns with ongoing manual adjustments and optimisations. But change is coming – and with ongoing machine learning improvements, Google is seeking to increase automation and remove other features. Google Ads is moving towards being an algorithm-driven ad delivery platform, powered by artificial intelligence. This brings benefits,…

Also known as a rel canonical, a canonical is a way of telling a search engine that the given URL is the preferred (or original) version of a webpage. They act as a surefire way to ensure you and your website aren’t penalised by Google or other search engines for indexing duplicated content. While you…

Ensuring your website is accessible is a matter of legal and commercial necessity. 22% of the UK population have a disability – you need to ensure that your site meets legal standards, but also that 100% of your potential customers can use it. Although making your site accessible is easier than people think, there are…

If you’re an SEO, spreadsheets are your friend. BUT, they can be daunting and pretty difficult to use to their full potential. There are a lot of helpful formulas out there and a lot of helpful uses… but you need to know what they are. So what if you could find them all in one…

In June 2021 Google started to roll out their ‘Page Experience Update’. The update leveraged Core Web Vitals for Mobile to ensure a good user experience, and they are now an important part of page rankings in the SERPs.  But what did the update involve? What are ‘Core Web Vitals’? What do they mean for…

E-E-A-T stands for expertise, experience, authoritativeness and trustworthiness. It’s a fundamental way to understand the quality of a web page, and is now a ranking factor that can certainly indirectly impact your SEO performance. We’ve created a handy summary checklist explaining what it is, what Google thinks about it, and how to get it right….

It’s important to review and take stock of the content on your site periodically to ensure it’s performing at its best and not sat going stale. This process is known as content pruning and is almost as important as creating new content. We’ve put together a handy checklist that will help you focus your pruning…

Meta Data is crucial – there’s no doubt about it. If you work in SEO, chances are you spend a lot of time writing it – so what if we could make your life easier? There are a lot of do’s and don’ts when it comes to writing Meta Data, and it can be time-consuming….

When optimising your site, it can be easy to only look inward. But as SEO is built on the premise of being outward-looking, you could be missing key opportunities. To grow your organic audience you must adapt to the changing search landscape – algorithm updates, industry changes, and competitor activity. SEO Competitor Analysis is the…

Content is key. But not just any content. Long form content is crucial for capturing interest, generating traffic, and driving sales. Its ability to help your site rank well in search results makes it a powerful tool. But only if it’s done right. In our Webinar, ‘Writing Content that Converts’, our highly-experienced content experts take…

Creating new content takes time… but what if you didn’t need to? Okay, you do still need to create new content from time to time. But there’s an enormous amount of potential already waiting for you – with the content you already have. In this webinar, our SEO experts take you through everything you need…

Google My Business is essential – it helps demonstrate a business’ legitimacy, helps increase your visibility, and provides helpful information for potential customers. With loads of ways to optimise it too, it can become a real source of traffic and even leads for your business. But first you need to understand it and set it…

As a YMYL sector, competition isn’t the only thing that makes it hard to rank in the healthcare sector. Last year alone, the UK conducted over 50 million healthcare-related searches. So the opportunity is certainly there in search for healthcare businesses… But tapping into it is far from easy. In this report, we’ll take you through everything…