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Undertaking a website migration is a significant step to take, and without taking the proper steps it can hugely impact your SEO. But with such a huge project, we know there’s a lot to remember! That’s why we’ve put together this checklist – it includes everything you need to do from an SEO perspective before,…

Meta Data is crucial – there’s no doubt about it. If you work in SEO, chances are you spend a lot of time writing it – so what if we could make your life easier? There are a lot of do’s and don’ts when it comes to writing Meta Data, and it can be time-consuming….

It’s important to review and take stock of the content on your site periodically to ensure it’s performing at its best and not sat going stale. This process is known as content pruning and is almost as important as creating new content. We’ve put together a handy checklist that will help you focus your pruning…

Also known as a rel canonical, a canonical is a way of telling a search engine that the given URL is the preferred (or original) version of a webpage. They act as a surefire way to ensure you and your website aren’t penalised by Google or other search engines for indexing duplicated content. While you…

E-E-A-T stands for expertise, experience, authoritativeness and trustworthiness. It’s a fundamental way to understand the quality of a web page, and is now a ranking factor that can certainly indirectly impact your SEO performance. We’ve created a handy summary checklist explaining what it is, what Google thinks about it, and how to get it right….

Building a new website is something that can take months, and it involves an enormous amount of work. So after working on it for so long it can be easy to forget the easy bits or not leave enough time for important checks… But these things can make a huge difference to its performance. Luckily,…

Have you ever tried to visit a web page… it’s taken ages to load… so you’ve clicked off it? Yeah, us too. Getting page speed right is crucial, both from a user experience perspective and to ensure good performance in Google’s search results. But there are multiple ways that Google calculates, judges and understands the…

To enhance your SEO or PPC strategy, it’s essential to gain insight into your competitors’ PPC advertising efforts. PPC, short for pay-per-click, represents a form of online advertising where you pay for each click on your ad. By reviewing your competitor’s PPC campaigns, you can gain valuable insights from their strengths and weaknesses, identify new…

PPC is an ever-changing and ever-expanding world. Google is constantly bringing out new features, adapting existing ones, and developing what is available to advertisers. This rapid evolution can leave some people scratching their heads trying to keep up – and we don’t blame you… What does CPM stand for again? Remind me, what’s a Responsive…

If you’re an SEO, spreadsheets are your friend. BUT, they can be daunting and pretty difficult to use to their full potential. There are a lot of helpful formulas out there and a lot of helpful uses… but you need to know what they are. So what if you could find them all in one…

Google My Business is essential – it helps demonstrate a business’ legitimacy, helps increase your visibility, and provides helpful information for potential customers. With loads of ways to optimise it too, it can become a real source of traffic and even leads for your business. But first you need to understand it and set it…

In June 2021 Google started to roll out their ‘Page Experience Update’. The update leveraged Core Web Vitals for Mobile to ensure a good user experience, and they are now an important part of page rankings in the SERPs.  But what did the update involve? What are ‘Core Web Vitals’? What do they mean for…

Ensuring your website is accessible is a matter of legal and commercial necessity. 22% of the UK population have a disability – you need to ensure that your site meets legal standards, but also that 100% of your potential customers can use it. Although making your site accessible is easier than people think, there are…