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A selection of helpful (and free) digital marketing downloads
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Navigating the Move to Google Ads Automation
For years, advertisers using Google Ads have improved their campaigns with ongoing manual adjustments and optimisations. But change is coming – and with ongoing machine learning improvements, Google is seeking to increase automation and remove other features. Google Ads is moving towards being an algorithm-driven ad delivery platform, powered by artificial intelligence. This brings benefits,…
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The Complete Guide to SEO Competitor Analysis
When optimising your site, it can be easy to only look inward. But as SEO is built on the premise of being outward-looking, you could be missing key opportunities. To grow your organic audience you must adapt to the changing search landscape – algorithm updates, industry changes, and competitor activity. SEO Competitor Analysis is the…
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The Smart Buyer’s Guide to SEO
The world of SEO is a busy, and often confusing, one… with lots of questionable techniques and ‘cowboys’ out there. It’s crucial to understand what to look for, and what to avoid, before you start your research! This guide is here to help you shop for the service with peace of mind. Compiled by our…
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The Ultimate Guide to Long Form Content
More and more businesses are realising the potential in publishing quality guides and articles on their websites: it captures interest, traffic and ultimately can develop both brand awareness and conversions. However, just publishing content isn’t enough. You need your content to be found and to be recognised as having value by search engine bots. This…
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The Ultimate Guide to Tone of Voice
Ask yourself this question – does your content actually sound like your brand? If the answer is no, then this is the guide for you. Getting your tone of voice spot on it will allow you to portray values, purpose and identity – all of which are crucial for buy-in from users. This guide breaks down exactly how…
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UK SEO Market Report: HEALTHCARE
As a YMYL sector, competition isn’t the only thing that makes it hard to rank in the healthcare sector. Last year alone, the UK conducted over 50 million healthcare-related searches. So the opportunity is certainly there in search for healthcare businesses… But tapping into it is far from easy. In this report, we’ll take you through everything…
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UK SEO Market Report: SOFTWARE
Very few industries combine growth and competition like software. And in a highly competitive environment, a good SEO strategy can give you the edge over your competition and help you reach new customers. But the higher the competition, the harder it is to get right. In this report, we aim to give you the perfect…
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Whitepaper
May 2021 Google Algorithm Update
In May 2021, Google rolled out a core algorithm update that had a significant impact on the rankings for many sites. The update focussed on page experience and Core Web Vitals. In this guide we look at… The context (what’s an algorithm update, why do they happen, and what’s been done before?), the details (looking…
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FREE DIGITAL MARKETING DOWNLOADS
Our team of experts are constantly producing helpful content on all things digital – everything from an in-depth SEO whitepaper, to quick helpsheets for you to benefit from.
Now, you can find all of these things in one place – here! They’re also available for free download because when it comes to digital marketing we believe knowledge is meant for sharing.
So whether you’re looking for an SEO whitepaper that helps you to write better long-form content…
A PPC Exec struggling to understand Google Ads Automation…
Or a developer looking for some advice on understanding Core Web Vitals or web accessibility…
The SEO Works have got you covered! Check out our selection of helpful SEO and marketing whitepapers, downloads and webinars and grow your online presence.