ChatGPT Visibility Tracker

Track Your Visibility in ChatGPT Against Competitors

Alongside Google, marketing teams should understand how their brand appears in answers generated by tools such as ChatGPT.

This free tracking tool helps you monitor how often your business is referenced in ChatGPT responses for relevant prompts, and how that visibility compares to your competitors.

It gives you a clear, repeatable way to assess where you stand today and where there may be gaps in your wider SEO and content strategy.

You’re almost there…

Just register below to access the tool.

What the Tool Does

The sheet allows you to:

• Add a list of prompts that reflect how potential customers ask questions in ChatGPT
• Add a list of competitors that you want to track your own brand against
• Track your visibility compared to competitors across multiple prompts
• See which categories your brand is mentioned most
• Get a visual summary of how your brand fares against others
• Repeat the process over time to spot changes and trends

Rather than relying on anecdotal checks or one-off testing, this provides a consistent framework you can use internally. This template is designed as a diagnostic layer, not a standalone tactic.

It can help you:

• Identify topics where competitors are cited more frequently
• Spot prompt types where your brand is absent or inconsistently referenced
• Inform content, authority and optimisation priorities
• Monitor progress as SEO and content changes are implemented

Please note that access to the template is completely free but you will need your own ChatGPT API key for the template to work. Instructions on how to get your own ChatGPT API key are provided.

How Can I Track My Visibility in ChatGPT?

You can track your visibility in ChatGPT by consistently testing a defined set of prompts and recording which brands are referenced in the responses, and if yours is mentioned. This involves creating a list of prompts that reflect how potential customers research products or services. Then noting whether your brand appears, and comparing that presence against competitors. Repeating this process over time allows you to spot patterns, changes and gaps. The ChatGPT Visibility Tracker provides a structured template for doing this in a repeatable way, making it easier to monitor visibility trends and share findings internally.

What Kinds of Prompts Should I Track?

The prompts people use within ChatGPt often include comparison-based prompts, problem-led questions, “best” or “recommended” queries, and prompts that describe a need rather than a brand name. It is also useful to include prompts that align to different stages of the buying process, from early research to supplier shortlisting. Using a consistent set of commercially relevant prompts makes it easier to track visibility accurately and identify where competitors are being referenced instead of your brand.

Why Should I Track My ChatGPT Visibility?

ChatGPT and similar tools are increasingly used by potential customers to research products, services and suppliers, often before they reach a website or a search results page. If your brand does not appear within these responses, competitors may be positioned as default recommendations, your expertise may be missing at early research stages, and existing SEO or content investment may not be fully supporting AI-driven discovery.

This tool does not replace SEO reporting. It supports it by providing a clear view of how visible your brand is within AI-generated answers, using a structured approach that is straightforward to maintain and easy to share with internal stakeholders.

Can You Help Improve My Visibility in ChatGPT?

Yes – if you need help with your AI search visibility, take a look at our AI SEO services. We also offer a free LLM audit which will show how prepared your website is to appear on LLMs like ChatGPT, and give practical recommendations for improvement.

Hi! I’m Ben, CEO of The SEO Works

Thanks for taking the time to access this resource. We hope you found it helpful. If you’re ready to take the next step in your digital growth, explore our services page or book a free website review. We’re here to help!

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