E-E-A-T at a glance

E-E-A-T stands for expertise, experience, authoritativeness and trustworthiness.

It’s a fundamental way to understand the quality of a web page, and is now a ranking factor that can certainly indirectly impact your SEO performance.

We’ve created a handy summary checklist explaining what it is, what Google thinks about it, and how to get it right.

Get your web pages up to scratch with our handy helpsheet ‘E-E-A-T at a glance’.