Navigating the Move to Google Ads Automation

For years, advertisers using Google Ads have improved their campaigns with ongoing manual adjustments and optimisations.

But change is coming – and with ongoing machine learning improvements, Google is seeking to increase automation and remove other features. Google Ads is moving towards being an algorithm-driven ad delivery platform, powered by artificial intelligence.

This brings benefits, but also several risks. To ensure the performance of your campaigns, learn how to navigate the move to Google Ads automation with our free guide.

Hi! I’m Ben, CEO of The SEO Works

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