PPC Glossary of Terms

PPC is an ever-changing and ever-expanding world. Google is constantly bringing out new features, adapting existing ones, and developing what is available to advertisers.

This rapid evolution can leave some people scratching their heads trying to keep up – and we don’t blame you…

What does CPM stand for again? Remind me, what’s a Responsive Display ad?

Our team of PPC experts are here to help you! They’ve put together a huge document, with explanations of as many PPC terms as they could think of…