The Complete Guide to Helpful Content

You may have seen Google’s ‘Helpful Content Update’… and it might have even impacted your site’s visibility.

To clamp down on poor quality content, Google created its ‘Helpful Content System’, to determine whether content is helpful and therefore worthy of visibility.

But, unfortunately for some, the impacts weren’t just reserved for spam websites – and it can be harder to write ‘helpful’ content than you may think… which is why that update may have impacted you.

In this whitepaper, we take you through everything you need to know about ‘helpful content’ – from what it actually is and how to write it, to the recent update and what to do about it.

Hi! I’m Ben, CEO of The SEO Works

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