Exciting Changes to Our Senior Leadership

We are excited to announce that we have appointed two new senior leaders in an exciting move intended to future-proof the business for a number of strong growth years.

The changes see our long-standing Head of SEO, Paul Friend, take on the new Operations Director role, with Elliot Stanion moving into the Head of SEO role leading our 50-person strong SEO team.

In recent years, we have seen impressive growth, and in June 2025 we transitioned to being employee-owned. These senior appointments form a further part of these plans to achieve the exciting vision for our future.

The move, effective from 1st January 2026, aims to strengthen the leadership team and support growth plans, whilst simultaneously reflecting our commitment to building strong operations and staying true to the values of an employee-owned business.

Paul Friend’s operations role will focus on service delivery excellence. He will partner with department heads to champion client retention and ensure seamless workflows across the agency.

On the promotion, he said, “I’m delighted to be taking on the role of Operations Director. My role will focus on supporting our amazing Department Heads and wider team to optimise delivery and retention, ensuring we maintain the high-quality service our clients expect, whilst staying true to our values as an employee-owned business.”

Elliot Stanion’s role as Head of SEO will take off from where Paul left off, leading the 50+ SEO department at the agency.

Elliot said, “I’m ecstatic to be taking over the role of Head of SEO – given how much experience and talent we have within the department here, it is a real honour for me. It’s really exciting to be in a position where I can nurture and develop the SEO team. I’m looking forward to expanding on our impressive record of delivering digital growth to our clients.”