We are industry leaders with
15+ years experience…
We’ve seen a lot of changes in that time. AI search is evolving how people find things. But is your site ready?
Understand how prepared your website is for AI-driven search
AI and Large Language Models are changing how people find information. Tools such as ChatGPT, Gemini, Perplexity and Claude now influence research, comparison and buying decisions long before a traditional search result is clicked.
Our free LLM audit shows how well your website is prepared to appear, be referenced and be understood within these AI and LLM responses. It is a separate analysis report, built specifically to assess AI search visibility rather than traditional rankings.
You will receive a clear, practical review of your site in the form of a helpful PDF – all explained on a follow-up call.
What is an LLM audit?
An LLM audit assesses how well a website is prepared to appear in AI-generated answers and recommendations.
Unlike a traditional SEO audit, which focuses on improving your rankings and traffic, an LLM audit looks at how Large Language Models interpret your brand, your content and your authority. This includes how likely your site is to be cited, referenced or used as a source when AI tools generate answers.
You may also see this type of analysis referred to as an AI Search Audit, AI SEO audit, AEO (answer engine optimisation) audit or even GEO (generative engine optimisation) audit. While the terminology varies, the goal is the same: understanding how your site may perform in AI-driven responses.
Our LLM audit is designed to explain this clearly, without assuming prior technical knowledge.
Why AI and LLM visibility matters
AI tools are increasingly used as a first step in research. Users ask questions, compare options and shortlist providers directly inside LLMs such as ChatGPT and Perplexity.
If your website is not well understood by these systems, there are several potential risks:
- Your brand may not appear at all
- Your content may be misunderstood or oversimplified
- Competitors may be referenced instead
- AI systems may rely on third-party sources or outdated information
At the same time, there is a clear opportunity. Sites that are structured, authoritative and consistent are more likely to be used as sources within AI answers.
Our AI visibility audit helps identify where you stand today and where you can realistically begin to improve.
Want to know how your site is doing?
AI systems assess websites in different ways.
Our free LLM audit provides a clear view of how your site can be understood by Large Language Models.
Register for a FREE LLM Audit:
What our free LLM audit analyses
This is a purpose-built LLM audit and not a reworked SEO report. It focuses on factors that influence AI and answer-based systems. The audit includes an analysis of:
Brand and entity clarity
How clearly your brand, services and expertise are defined and recognised by AI systems. It assesses how consistently your brand, services and positioning are represented across key pages on your website.
Content suitability for AI answers
Whether your content is structured in a way that supports extraction, summarisation and referencing within LLM responses. It evaluates content depth, accuracy, clarity, freshness, and format variety, and identifies opportunities to create more comprehensive, trustworthy content.
Authority and trust signals
Signals that help AI tools assess credibility, relevance and reliability when selecting sources. It will assess author attribution, expertise evidence, transparency indicators, and external validation to determine credibility.
Consistency of messaging
How consistently your brand and offering are represented across key pages. It analyses where messaging lacks alignment and where clearer, more consistent descriptions would improve how your site is interpreted and referenced by AI tools.
Technical accessibility
Whether your site can be effectively accessed, interpreted and processed by AI systems. We review technical factors including indexability, semantic HTML, structured data implementation, Core Web Vitals, and mobile responsiveness.
Missed opportunities
Identifies areas of weakness and recommends actionable changes. It provides clear recommendations on how content, structure or messaging could be adjusted to increase the likelihood of your site being used as a source.
Frequently asked questions about the LLM Audit
Who is the LLM audit for?
It is suitable for both technical and non-technical audiences, and does not require prior knowledge of AI SEO, GEO or AEO.
Whether you are responsible for day-to-day search performance or overall brand visibility, the audit provides insight into how ready your site is for AI-driven search and where there are practical opportunities to improve.
What will I receive?
1. A clear breakdown of strengths, weaknesses and opportunities
2. An opportunity to speak about the findings with one of our knowledgeable team members
3. Practical recommendations on where to improve
4. A full PDF copy of the report
How is the audit produced?
It is not dependent on third-party or off-the-shelf tools, and it is not a traditional SEO crawler adapted for AI use. The analysis is designed to reflect how AI systems interpret content, entities and authority in practice.
How do I get a free LLM audit?
You’ll then receive a PDF version of the report, before a member of our team contacts you to talk through the results in detail, explaining the findings and recommendations clearly.
Why The SEO Works?
This Answer Engine Optimisation audit is part of that wider research-led approach, focused on commercial clarity rather than speculation.
Is the LLM audit really free?
Is this the same as an SEO audit?
How long does the audit take?
Will someone contact me?
Do you need access to our website?
What are other names for an LLM audit?
Don’t miss this limited time offer
Get a clear assessment of how your website is prepared for AI and Large Language Model visibility.
Just complete the form to request your audit.