Introducing… Alex Vince-Myers, Head of Marketing

We chatted with Alex, the company’s first internal marketer. We asked him about his time at The SEO Works, what he’s most proud of, and more!

Please Introduce Yourself…

My name is Alex Vince-Myers, and I’m the Head of Marketing here at The SEO Works. I joined the team here just over 5 years ago, as the first internal marketer – charged with refining, expanding and growing the brand of the agency. 

Since then, I’ve worked to help the agency grow through our marketing outputs, as well as expanding and managing our internal team.

One of the best things about working in marketing is the variety, and it’s very rare that two days will be the same for me or my team.

But broadly, I’m tasked with developing our marketing strategy as an agency and managing all of our executional outputs. This involves lots of planning, reviewing creatives and copy, analysing our performance, and working with our sales and service delivery teams to ensure the agency’s brand is growing both from a new and existing business perspective.

However, we’re quite a small team, and the benefit of this is that I am still able to get involved in hands-on creative work like designing ads and copywriting – two things which really captured my love of the industry at the beginning.

What part of your job do you find most rewarding?

People are complicated, and marketing very rarely plays out exactly how it’s supposed to. You can have all the data, spend days on strategy, knock the execution out of the park, and a campaign still just might not work. It’s all part of the game.

But when it goes exactly how you intended, and you can track success all the way through the various touchpoints back to the original idea you had – that’s a pretty special feeling.

However, I also really value the people side of my job. As an internal marketer, what I’m really here to do is shout about the incredible people we have working for us, and the brilliant work they do for our clients. And I find that really rewarding, and collaborating with those people on how we shout about it is always a really nice experience too.

What are you particularly proud of?

I’m incredibly proud of how far the agency’s brand has grown in the last five years. Whether it’s how we now present ourselves and how much the brand has developed visually, whether it’s our reach and the scale of our audience, or whether it’s the growth in the business as a direct result of what we do.

When I arrived, we had a LinkedIn page of less than 3,000 followers… and we now have the privilege of posting to a following of over 45,000. Obviously, things like followers are kind of vanity metrics, but I think that stat really hits home how far we’ve come.

And crucially, so many different people have been involved in that journey, which makes it something I’m even more proud of.

What’s the biggest trend in marketing in 2026?

I’m really going to make an effort to not say AI here, as I think there are plenty of other people talking about that! But I guess it’s understandable given the impact it’s having on both our work and our customers.

That aside, I think the biggest trend in 2026 will be differentiation.

The barrier to entry for great content is always lowering, and AI in many ways serves to assist in that. For years, marketers seem to have worried less about what they say and more about how they say it – striving to create the slickest, most exciting executions they possibly can.

Only, increasingly more and more people can create things of a similar level. To stand out, it’s no longer enough to make something that looks nice because anyone can do that. You have to make something that says something – something captivating, something emotive, and something different.

So this year, remember to really work on defining what makes your brand different and ensure that it permeates into everything you do and say.

How does The SEO Works set itself apart?

The pressure’s on, given my answer to the last question…

I think the digital industry can sometimes become enthralled in hype and trends. This can be a great advantage, making it a fast-moving and exciting place to work. But I also think this can lead some agencies to forget the basics and fail to develop strategies that have real longevity for businesses.

Plus, I think expertise and knowledge of best practice are the most powerful tools anyone can have in the ever-changing landscape we find ourselves in. And our team have bucketloads of that.

Of course we’re across all emerging tech and ahead of exciting trends. But we have also been helping businesses grow online for more than 15 years, regardless of what trend or excitement has reared its head – and it’s our devotion to expertise and learning that has achieved that.

Thanks for joining us, Alex!

Thanks for your questions! Anyone who knows me knows I’ll take any excuse to chat, and it’s been great to reflect on our past and future.