Extend your reach across all of Cardiff with our award-winning SEO services.
You want to be the first business your customers see online, over your competition’s websites. You want customers to recognise your brand and immediately go to your business. With our award-winning team of SEO experts, we can close the gap between you and your competitors, attracting more targeted traffic to your website.
At The SEO Works, we understand that effective SEO can lead to more enquiries and sales for your business, both locally in Cardiff and further afield. But with frequent algorithm updates and the growth of AI, it can be difficult to stay on top of your digital presence without a dedicated marketing team. Our SEO agency offers Cardiff businesses a complete, hands-on SEO service, to help you reach the top of search results.
SEO encompasses a wide range of services that are interlinked, from optimising written content on your product pages to improving the loading speed of your website, all to make your website more desirable to your target audience. By making these changes, your business’s online presence can either meet or exceed industry standards.
At The SEO Works, we have specialised teams in every aspect of SEO to make sure you get the best service possible. This includes content writing, technical SEO, link-building, and more.
Before we jump into working on your online presence, our team of experts conducts SEO audits to evaluate the current position of your website. This allows us to uncover any growth opportunities when building your custom SEO strategy. Our SEO audits can include any or all of the following SEO services once the strategy has been constructed.
Off-page SEO refers to anything that your target audience can not see while browsing your website, but it can significantly affect how they find your website. High-authority backlinks are an excellent example of impactful off-page SEO as they help to build trust, boost brand awareness, and build your website’s domain authority.
Our professional SEO techniques make sure that your online content not only resonates with your target audience but also relates to the search terms they are using. The content on your page should convince your audience that you are exactly what they’re looking for, whilst also aligning with your business’s tone of voice.
With the effective use of compelling language and strategic SEO techniques, we can target all users throughout the marketing funnel, whether they have just discovered your company or are one click away from converting.
Have you ever visited a website on your mobile device and not been able to navigate it efficiently? Many users visit websites through their mobile devices more often than ever before, yet some websites can be further optimised for mobile through technical SEO.
Technical SEO can also help to improve your site’s crawlability and indexability for search engines by increasing page speed, optimising URL structure, and making your website more accessible.
As a company based in Cardiff, you may want to target a more local demographic, even if you are also looking to expand your reach. Our team of SEO experts will optimise your local SEO by tailoring your content for local keywords and search terms, as well as improving your Google Business Profile and executing backlink strategies to obtain local backlinks.
If you want to expand your reach outside of Cardiff alone, working with an international SEO agency is essential. We can customise your SEO campaign to focus on international organic growth. When targeting markets outside the UK, there are additional SEO factors to consider, such as making sure the content will resonate and be appropriate for the target audience. We also implement hreflang tags to help search engines understand the language and geographical targeting of your webpages.
Our web design and SEO teams often collaborate to create engaging, user-friendly websites that deliver a smooth user experience across all devices. If you need a new website, we can create an SEO optimised custom website tailored to your business, audience, and goals.
Since 2009, The SEO Works has delivered custom SEO strategies that have helped businesses generate consistent leads and sales. Our team of digital marketing specialists work alongside your business to give you high-quality results
Relationships are built on trust, and one of the best ways to know if we are the right SEO partner for your Cardiff business is with our client reviews. Whether our clients have been with us long term or have recently signed up with us, we strive to ensure that every client receives the results they are looking for.
With award-winning campaigns under our belt, our team of SEO experts knows how to best optimise your website and online channels. We have worked alongside businesses of all sizes across Cardiff and beyond with our tailored SEO strategies.
We’re committed to transparent communication with every client. When working closely together, it’s important we keep an open chain of communication, so every client understands what’s being done and why. That’s why we explain each task, its purpose, and how it contributes to improving your search rankings.
How we implemented a three-pronged content strategy for Meadow Bay Villages to rival established competitors across the UK, which resulted in huge first-year growth, including a 200.2% increase in sessions and a doubling of YoY revenue. We’ve improved organic rankings for our client, ‘the AirBnB of swimming pools’, whilst extending that work into Generative Engine Optimisation (GEO) to make sure the brand was mentioned for more conversational terms that showed an AI Overview (AIO). By restructuring content into modular blocks and enhancing E-E-A-T signals, we transformed how AI models like ChatGPT cite and recommend premium coffee products. This technical precision led to a 900% increase in sales for the brand’s signature blend and a 36.5% rise in AI-assisted conversions.
Conversion-Focussed Content Strategy Increases Revenue by over 102% for Nationwide Holiday Park Group
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Growing AI Overview Visibility by 56% for Pool Rental Searches
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AI Search and GEO Case Study Drives 78% Ecommerce Revenue Growth from ChatGPT Referrals
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“No two Cardiff businesses are the same. Your audience, your goals, your edge – it’s all uniquely yours. So why settle for a generic SEO approach?
We don’t do cookie-cutter. We design SEO strategies built just for you, aligned with your brand, your growth stage, and the people you’re trying to reach.
Whether you’re launching your first online store or scaling a thriving business, our Cardiff-based SEO experts bring decades of experience and a deep understanding of the local market to deliver strategies that don’t just look good on paper – they get real results.”
Ben Foster, CEO
We have fine-tuned our process when it comes to delivering our SEO campaigns. With our custom and transparent approach, we ensure that our clients are involved through every step of the process to demonstrate how our SEO efforts are affecting their business.
Our process begins with an initial consultation between The SEO Works and your business. This allows us to best get to know your business, how you operate, and what your goals are. It also allows you to answer any questions you may have from day one about our approach or SEO in general. This valuable insight from both sides can help us identify key areas to target, what kind of language to best use for your audience, and also highlight any challenges you’re currently facing that may be holding your site back.
Our team of SEO professionals then conducts a full website audit, analysing your site from both content and technical perspectives. This includes reviewing site speed, quality of your commercial pages, indexing issues, internal linking, mobile usability, and so much more.
Our findings from our full website audit are collected and ordered by priority and potential impact. This allows us to create a strategy that focuses on quick wins as well as long-term growth opportunities. SEO is a long-term investment, but we want to close the gap on your competitors as quickly as possible, so you can see early signs of progress and steady growth in rankings, traffic, and leads.
Our SEO professionals then get to work on completing the tasks in order of importance. We follow a structured approach to put the strategy into action, always aiming to deliver clear, measurable outcomes while sticking to best SEO practices.
As the campaign runs, we constantly monitor its performance. We measure KPIs monthly, including keyword movements, traffic performance, and conversion rates. In our monthly meetings, we share this data in a clear and meaningful way and discuss our ongoing strategy.
To learn how our Cardiff SEO agency can help grow your website, we offer a FREE SEO audit conducted by one of our specialists. This audit will uncover any issues affecting your site’s performance and, more importantly, outline exactly how we can resolve them to boost your visibility and results.
SEO services can benefit your Cardiff business by improving your online visibility and driving targeted, quality traffic to your website. By including local SEO in your strategy, we can help to target customers within the vicinity of your business. For local businesses with a physical storefront, this can be a major win at driving people through your front door.
The cost of our SEO services varies from business to business. It depends on factors like the size of your website, how competitive your industry is, and the specific outcomes you’re aiming for. The best part about having completely custom SEO strategies is that we are able to offer packages at different budgets to suit different business goals.
SEO is a long-term investment for businesses aiming to grow their online presence. The time it takes to see measurable results depends on factors like your industry’s competitiveness, the keywords you’re targeting, and your website’s current condition.
That said, you can typically expect to see modest improvements within 3–6 months, with more substantial increases in traffic and rankings after 6–12 months of consistent, strategic SEO.
Most companies benefit highly from a bespoke SEO strategy. SEO is a great fit for your company if:
While SEO is a powerful tool for long-term organic growth, it often works best as part of a broader marketing strategy that incorporates Digital PR, PPC and Website Design. For example, combining SEO with PPC can drive immediate traffic while your organic rankings build.
During your initial consultation and FREE SEO audit, we’ll assess your current marketing efforts and suggest the most effective combination of services to help you achieve sustainable, well-rounded growth.