National Apprenticeship Week 2021

In recognition of National Apprenticeship Week 2021 (8th – 14th February), we’ve been talking to our apprentices – past and present!

We have an established apprenticeship program here at The SEO Works, and have seen countless ambitious individuals thrive on the course and go on to successful digital careers.

The combination of training, on the job experience, and becoming orientated at an agency, is extremely valuable – the perfect way to begin a career in digital marketing.

To shine light on the benefits of an apprenticeship and what they can involve, we chatted to our past and present apprentices about their experiences. Here’s what they said…


Why would you recommend doing an apprenticeship at The SEO Works?

ShannonShannon Reeves-Jones, Sales Coordinator – “I’d highly recommend doing an apprenticeship as it allows you to gain on the job experience whilst learning at the same time.

Gaining my qualification whilst at The SEO Works has enabled me to learn sector-specific skills that I otherwise wouldn’t have known, but that can still be applied in a variety of environments.”


What are you enjoying about your apprenticeship at The SEO Works?

SuzannaSuzanna Frith, Digital Marketing Coordinator – “I am really enjoying my apprenticeship at The SEO Works because it allows me to not only specialise in SEO, but learn about a range of aspects of marketing. I feel very supported by the team here as they are always willing to help if I have questions.

I love getting to create content every day, as well as learn about the technical side of SEO, which I wouldn’t have known otherwise. An apprenticeship, in general, is a great way to learn about an industry whilst working in it, and SEO Works makes it really easy to integrate my learning with work.”


How did your apprenticeship help prepare you for your current role?

LukeLuke Dodson, PPC Account Executive – “The apprenticeship prepared me by giving me time to learn the skills necessary to become a successful Account Exec.

I was given time to explore Google Ads independently on our internal accounts, make my own changes, and learn from my own mistakes. This time helped me build up my knowledge for the future!”


How did starting out with an apprenticeship help you progress in your career?

RyanRyan Fox, Business Development Manager – “Since starting as an Apprentice in 2016, I’ve had 4 job titles, each with a higher level of responsibility than the last.

I think that having progressed through almost every position in my department gives me a unique perspective on what it’s like to be in each role, allowing me to empathise with and help guide others.

To me, this has been far more advantageous than coming in at a senior level and having to learn what each function does.”


We’re always on the look out for ambitious apprentices to kickstart their careers with us! To find out more, or to put yourself forward, click here.