Brewing Up An Ecommerce Google Ads Campaign for Nam Song

Nam Song, a Sheffield-based coffee brand, has sought our help to take their coffee business to the next level with an expert Google Ads PPC campaign.

Inspired by the founder’s gap year travels, Nam Song champions coffee exclusively from Asia. Customers can choose to purchase whole or pre-ground beans in the form of one-off purchases or subscriptions. Origin countries include China, Thailand, Vietnam, India and more!

Understanding the competitiveness of the coffee market, Nam Song decided that a dedicated PPC campaign would be the best strategy to get their coffee to the top of the SERPs and increase brand and product awareness amongst shoppers.

Without the in-house capacity to do a PPC campaign justice, they started looking for an agency to help them. They landed on us, given our locality and experience in crowded ecommerce markets.

While Nam Song knows the coffee market is crowded, they do have a niche – Asian coffee. This gap in the market will not only set them apart from competitors, but will also mean they can target very specific keywords for the products they offer.

After discussions, it was decided that a Google Search ad and Display ad campaign would be the best course of action given the product they sell and the keywords they will be bidding on.

Jim Rose, Co-Founder of Nam Song, said “We’re at an exciting time for Nam Song as we diversify our operations with the launch of a retail brand as we look to share the Asian Coffee that we have come to love so much with people in the UK.

It’s all go at the moment as we’re busy fitting our a space in Kelham Island, Sheffield to house these new operations, alongside onboarding with The SEO Works to help launch our new coffee brand online.

We’re very pleased to be working with The SEO Works as they’re a local business who understand what Nam Song is about and they have a proven track record of generating success in the competitive ecommerce coffee market. ”

Alex Hill, Sales Director here at The SEO Works, said, “As a Sheffield business ourselves, working with other local businesses is always a pleasure. We’re grateful for the opportunity to help Nam Song grow their business and take it outside of South Yorkshire. We’re excited to see what this fab-brew-lous partnership can achieve!”