Google Display Advertising Services
Online spaces are so crowded, so it is easy for your brand to be forgotten or overlooked. Whether you want to find new customers who fit your ideal profile or bring back the ones who have already visited your site, our approach to Google Display Advertising and Remarketing ensures your brand doesn’t just vanish.
We focus on placing your message where your audience is already browsing, creating a consistent presence that builds trust and drives growth.
Reach New Customers with Google Display Ads
Finding new people before they even know they need you is one of the most powerful ways to build awareness for your business.
Choosing a specialist google display agency allows you to show your ads to millions of potential customers while they are reading their favourite news sites, watching videos, or using mobile apps.
What’s more, your campaign can be targetted to reach the right audiences at a scale that makes a difference.
Ensure Your Budget Only Reaches Your Target Audience
Our google display management uses Google’s deep understanding of user intent and interests to ensure your budget is used effectively. We can use one or more of the following targeting methods.
Contextual and Topic Targeting
We place your ads on websites that contain content related to your products or services, ensuring the environment matches the message.
Interest Categories
We reach people who have shown a consistent interest in topics related to your business, even if they aren’t looking for you right this second.
Demographic Targeting
We refine your audience by age, gender, or parental status, making sure your ads reach the most relevant groups.
Keyword Targeting
We can target users based on the keywords they have recently searched for on Google, bringing the precision of search ads to the visual impact of the display network.
In-Market Audiences
We target users actively researching products or services like yours, connecting with people ready to make a decision.
Specific Placements
We place your ads on specific websites, apps, or YouTube channels that are most relevant to your audience.
Flexible Creative Support
Your ad needs to do a lot of work in a short amount of time. We provide comprehensive banner ad services, managing the setup and placement of your display banners to get your campaigns moving quickly. We ensure your ads meet technical requirements and follow best practices that help them stand out without being intrusive.
We’re happy to work alongside your creative team, providing the strategic direction and data-driven insights they need to make those assets perform at their best.
Bring Back Visitors Who Didn’t Buy the First Time
Most people do not buy something or fill out a contact form on their very first visit to a website. They might be researching their options, comparing prices, or they might simply have been interrupted.
Google Ads Remarketing allows you to stay in touch with these previous visitors as they continue their day online, reminding them of what you have to offer.
We take a careful and ethical approach to our remarketing services. The goal is to be a helpful reminder, not a digital shadow.
Remarketing Strategies for Different Business Needs
Your business isn’t a carbon copy of another, and your remarketing shouldn’t be either. We create dynamic strategies based on your specific industry and sales cycle:
For B2B and Professional Services
If you have a long decision process, we might focus on google display ads for lead generation. This involves showing ads that link to helpful guides, whitepapers, or case studies that help your lead move closer to a decision.
For E-commerce and Retail
We can use dynamic remarketing to show people the exact products they were looking at on your site. This is a highly effective way to reduce abandoned baskets and encourage people to complete a purchase they have already started.
Joining the Dots Across Channels
If you are already working with our SEO team, we can create a powerful synergy between your organic and paid efforts. For example, we can use display ads to target people who originally found your site through an organic search for an informational term but didn’t convert.
This helps your overall marketing efforts work harder, making sure your hard work isn’t wasted when a visitor leaves the site.
A Proven Process for Sustainable Growth
Here’s our process of how we drive results for your Google Display Ads and Remarketing.
1. Building Your Custom Success Framework
Where applicable, we perform a detailed account audit to assess historical performance and uncover opportunities. We then carry out in-depth audience, placement, and creative research, reviewing user behaviour, competitor activity, and market trends to define a clear and scalable account strategy.
Campaigns are built in line with this framework, with accurate conversion tracking implemented to ensure measurable results. The outcome is a structured, strategically aligned setup designed to support ongoing optimisation and long-term growth.
2. Finding Your Performance Sweet Spot
Early insights allow us to refine bids and budgets, prioritising high-performing audiences while reducing spend on understanding segments. Ad messaging and placements are assessed for relevance, and any low-performing assets are replaced.
We also review audience signals to strengthen targeting and conversion efficiency. Trends and early learnings are documented to inform the next phase of structured testing and optimisation.
3. Turning Insights into Efficiency
Controlled tests are run on Ad copy, headlines, descriptions, formats and creative variations to determine which combinations deliver the best results. We analyse device, location, and time-of-day performance to refine targeting and maximise returns.
Insights from these tests are applied across campaigns to ensure continuous, evidence-based optimisation and measurable improvements.
4. Expanding Your Reach Without Wasting Budget
Audience segments with strong conversion behaviour are expanded, and messaging is refreshed across ads to maintain relevance and engagement. New placements may be introduced to broaden reach without compromising efficiency.
All structural and creative changes are carefully managed to ensure campaigns remain measurable, controlled, and positioned for sustainable growth.
5. Guiding Every Visitor Toward a Decision
Remarketing and first-party audience lists are leveraged to re-engage visitors and increase conversion rates. Campaigns are continually optimised by device, location, and time of day, and connected with complementary channels such as YouTube, Demand Gen, or Performance Max where relevant.
6. Planning Your Further Success
A structured growth roadmap is developed, including budgets, priorities, seasonal planning, and performance targets for the next cycle. All findings and recommendations are documented to ensure continuity and provide a clear plan for ongoing optimisation, supporting sustainable campaign success.
Our other PPC Services
When combined with other channels, each campaign can support stronger overall performance.
Google Ads
Boost your search presence with our team of specialists. Keyword research, ad copywriting, A/B testing, bid strategy, negative keyword management, and ongoing optimisation – built for maximum ROI on Google Search.
Display Ads
Our team uses display ads to reach your audience where they already spend time on other sites. We focus on data to place your brand in front of people who care, ensuring your budget reaches the right eyes.
Google Shopping
Achieve a higher return on ad spend with our ecommerce specialists. We choose a strategy that aligns with your business goals. Proven to help any ecommerce business, even those in the most competitive sectors.
YouTube Ads
YouTube ads put your brand where people are already engaged and watching. We know how to use viewer data to make sure your message hits the right audience at the right moment.
Paid Social
Reach and engage with millions of customers at every stage of their journey. See the true power of paid social ads by increasing your ROI with audience based targeting and personalised ads. The perfect platform for businesses looking to grow.
Amazon Ads
Let us handle your Amazon advertising strategy by enhancing product visibility to drive sales. Our award winning management services are key to stay above competition and succeed in this commerce driven ad platform.
Why Partner With Us?
We have been helping businesses dominate search results and grow their online presence for over 15 years. As a Google Premier Partner, we are recognized as being in the top 3% of agencies for our ability to drive growth for our clients using the latest advertising technology.
Experience You Can Trust
We have worked with hundreds of organisations across a vast range of sectors, from healthcare and law to e-commerce and manufacturing. We understand the unique challenges of different industries and we know how to navigate the complex regulations that often come with paid advertising in specialist fields.
A Focus on ROI
Everything we do is rooted in data and analytics. We treat your marketing budget with the same care and diligence we use for our own. While display ads are fantastic for awareness, we also track “view-through” conversions and other assisted metrics to show you the real impact these campaigns have on your bottom line.
Award-Winning Expertise
Our work consistently catches the eye of industry experts. We have won numerous awards for our PPC and search marketing campaigns, including Integrated Search Agency of the Year. Proof that our methods work and that we stay at the forefront of a fast-moving industry.
But more than that, we’re a team of people who genuinely care about your success. We know that behind every data point is a real business trying to grow, and we take that responsibility seriously.
Let’s Build Your Brand Together
If you feel like your brand is losing potential customers the moment they leave your site, or if you’re struggling to reach new audiences, we can help. Our integrated approach to Google Ads ensures that every part of your paid strategy is working together to drive growth.
Google Display Ads Frequently Asked Questions
What is the difference between Google Display Ads and Google Search Ads?
Search ads appear when someone is actively typing a query into Google. Display ads appear while people are browsing the wider web, even if they aren’t searching for anything at that moment. Search is great for capturing immediate demand, while Display is perfect for building awareness and keeping your brand top-of-mind.
How much do Display Ads cost?
The answer is probably lower than you think! The actual cost depends on how competitive your industry is and how broad your targeting is, but even a small investment will get you thousands of impressions. We work with you to set a monthly budget that fits your goals and ensures your spend is used efficiently.
How do I know if my banner ads are working?
The success of a display campaign is often measured by how much it grows your brand’s footprint. We look at metrics like reach and impressions to understand how many new people are seeing your brand for the first time. This can also relate to an increase in branded searches later on. We also look at how many people return to your site after seeing an ad and, more importantly, how many of those people eventually go on to convert.
How do you measure the success of remarketing ads on Google?
We look beyond simple clicks. We track “view-through” conversions, which happen when someone sees your ad, doesn’t click immediately, but returns to your site later to convert. We also monitor “brand lift” which is an increase in people searching for your business name directly. This gives a much clearer picture of how your visual ads are influencing your bottom line.
Can I control which websites my banners appear on?
We use strict brand safety controls and excluded placements to ensure your brand isn’t associated with low quality or irrelevant content. We manually review where your ads are showing and refine these lists constantly to protect your reputation and ensure your message appears in the right context.
How does a banner advertising company help my business?
A banner advertising company manages the entire lifecycle of your banner ad campaigns. This includes strategic placement on the Google Display Network, which reaches over 90% of internet users. We ensure your banners are shown on high-quality, relevant websites that align with your brand, rather than appearing at random. Our role is to handle the technical setup, audience targeting, and ongoing optimisation to make sure your budget is working as hard as possible.