May 2021 Google Algorithm Update

Whitepaper

May 2021 Algo Update Mock up

In May 2021, Google rolled out a core algorithm update that had a significant impact on the rankings for many sites. 

The update focussed on page experience and Core Web Vitals. In this guide we look at…

The context (what’s an algorithm update, why do they happen, and what’s been done before?), the details (looking ahead to May – what’s this algorithm update going to involve?), the response (now we know what’s going to happen, what can we do about it?), and the implementation (how exactly do we put this response into practice? Where do we start?).

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