Legal

In a sector where trust is the primary currency, a legacy web presence was hindering growth. We replaced a fragmented user journey with a bespoke, high-conversion architecture designed to reduce friction at the point of enquiry.

By architecting a pillars and clusters content strategy across three core subjects (mediation, divorce, and online services) we established the topical authority required to compete nationally. This strategic alignment of the sales funnel delivered a 793% increase in year-on-year users and a 329% rise in conversions.