How we implemented a three-pronged content strategy for Meadow Bay Villages to rival established competitors across the UK, which resulted in huge first-year growth, including a 200.2% increase in sessions and a doubling of YoY revenue.
We’ve improved organic rankings for our client, ‘the AirBnB of swimming pools’, whilst extending that work into Generative Engine Optimisation (GEO) to make sure the brand was mentioned for more conversational terms that showed an AI Overview (AIO).
We transformed a content-heavy, muddled site into a streamlined conversion engine by compartmentalising event pages and building a strong internal linking structure. By targeting “inspiration” queries and guiding users seamlessly to service pages, we increased monthly visitors to over 2,700 and established a robust user journey that saw enquiries grow.
Through a sophisticated multi-stage restructure of their product feed and the integration of Microsoft Ads, we achieved an 82% increase in ROAS and nearly doubled transaction volume. Proving that data-driven attribution can unlock massive growth, even in highly seasonal sectors.
We solved A&T’s visibility challenges by aligning their diverse service offering with the exact search language of their global audience. Through a rigorous process of content expansion and strategic internal linking, we bridged the gap between search intent and enquiry, resulting in 300+ first-page positions and a massive increase in high-value leads for their grooming, day care, and specialist training divisions.
By synchronising Brand, Search, and Smart Shopping campaigns, we developed Rab’s website into a high performance revenue engine. Our approach leveraged Google’s automated bidding technology alongside Microsoft Advertising to capture untapped market share, resulting in a 23.8% reduction in CPA. This multi-channel alignment ensured that Rab’s heritage translated into elite commercial results.
We launched a data-driven “Ultimate 007” campaign to coincide with the latest Bond release. By analysing over 100 data points to engage high end lifestyle and film publishers, we secured 58 high-quality backlinks and nearly half a million campaign views. This injection of domain authority, paired with targeted SEO, resulted in a 69% increase in organic enquiries.
We implemented an omnichannel paid strategy focused on high lifetime value customers. By integrating Gmail ads, RLSA, and dynamic remarketing, we re-engaged past purchasers with targeted offers while simultaneously refining Shopping feed efficiency. The result was a doubling of total transactions, establishing a sustainable 7:1 ROAS.
Award winning design that boosted enquiries for The Hair Alchemist.