AI Search Campaign for DHL Increases LLM Referrals by 121%
By optimising international destination content with the requirements of both traditional crawlers and Large Language Models (LLMs), we secured a +287% growth in AI Overview citation and a +121% increase in ChatGPT referrals. This modern search approach ensured DHL became a primary reference point for AI-driven enquiries, resulting in a significant uplift in high-intent traffic and quarter-on-quarter revenue.