B2B PPC Campaign Reduces Cost per Conversion by 27%
Reaching key decision-makers at £1M–£5M turnover enterprises requires a surgical approach to paid media. By architecting a multi-channel strategy across social, display, and search, we bypassed the noise of the broader market to engage over 1,000 high-value respondents. This data-first methodology drove an 18.6% increase in ROI while significantly lowering the cost per conversion.
