screenshot of the Google search results for 'best web designer'

2nd December 2013

SEO for Leisure Equipment

Towsure is a leading UK supplier of camping supplies and caravanning supplies. Having a strong, established brand and a URL that Google has been trawling for many years, they have a very good online presence. In fact their online turnover is fantastic. However Towsure recognise that for those people who don’t know their brand, there are thousands of potential customers they could be reaching by increasing their online visibility through Google’s search results.

When you need a Towbar for your car, some awning for your caravan or a new bike for your child’s birthday, where do you go first? The majority of people start with a search on Google, and if they find what they are looking for this individual could easily convert to a paying customer. This is how SEO Works and why we are teaming up to help Towsure with optimising their existing website.

Working alongside this prestigious and reputable Sheffield based firm is a real honour and a big challenge we are relishing. SEO Works best when you have a team of people working closely with the client. Understanding Towsure’s target market and product range is key to implementing our successful techniques in the coming years.

Author - Ben Foster

Ben Foster is a digital practitioner with over 25 years of leadership experience in the technology and digital sector. He is passionate about customer engagement and using technology as an enabler to improve end user experiences.

Ben

Hi! I’m Ben, CEO of The SEO Works

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