SEO Packages – A Buyer’s Guide
An effective SEO strategy that is executed correctly has the potential to create a large positive impact on your website and its rankings in the search results. Often, SEO service providers offer SEO packages that contain a mixture of content optimisations, technical fixes, and in-depth audits which can be used in combination to great effect.
This guide will cover some of the key elements that you should look out for when considering signing up for an SEO package.
What is SEO and what does it involve?
SEO is an acronym for “search engine optimisation.” It is a process used in website design and marketing that aims to improve the visibility and ranking of a website or web page in search engine results pages (SERPs). There are many components of SEO, but the most important ones are keyword and market research, on-page optimisation, link building, and technical compliance. Ultimately, the goal of SEO should be to increase visibility, visits, and conversions on your website.
What is an SEO package?
When it comes to optimising a website for the search engines, there are a lot of different factors that go into the process. Luckily, there are also a lot of different services and tools that can help you with SEO. One popular option is an SEO package.
An SEO package is a collection of services that is designed to help you improve your website’s search engine ranking. It is usually offered by a professional company who employs SEO experts that have access to a variety of different SEO and data led tools.
Most SEO packages include access to a team of experts who can take over the lion’s share of your SEO efforts. They can provide advice and guidance on how to improve your website’s ranking, and they can also help you track your progress over time.
What to look for in SEO packages
When you are looking for an SEO (search engine optimisation) package, there are a few things you should keep in mind. The first is that SEO is not a one-time fix; it is an ongoing process that requires maintenance and attention. Secondly, not all SEO packages are created equal; some are more comprehensive than others. Thirdly, there are many agencies and freelancers out there who can offer SEO packages, but not all are equal.
Here are some of the things you should look for when choosing an SEO package:
The SEO Package provider’s qualification
Consider who you are procuring the SEO package from. Are they a specialist in that area, or do they offer other, more generalist services? Do they have good online reviews? Can they provide evidence of work in your sector?
A good SEO package will include a comprehensive analysis of your website and its ranking on search engines. It will also identify any areas that need improvement and develop a prioritised plan for how to address them over time.
Ongoing optimisation strategy
The package should include a plan for ongoing optimisation, which may include keyword research, content creation/optimisation, link building, and technical improvements.
It should also include regular reporting, so you can track the progress of your campaign and see results.
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What is included in an SEO package?
When it comes to SEO, many business owners feel overwhelmed. There are so many different aspects to consider, and it can be difficult to know where to start. The good news is that there are plenty of great SEO packages available, which can take the guesswork out of the process.
It’s important to choose a package that aligns with your business goals and budget. Typical elements that can make up an SEO package can include:
Long-Term SEO Planning
SEO is a long-term marketing strategy that focuses on a sustained approach that yields the best results when ongoing tasks are consistently carried out over an extended timeframe.
Not having a well-thought-out SEO strategy can frequently lead to poor or negligible outcomes. A good way to think about it, is by comparing it to fitness. If you arrive at the gym and haphazardly lift weights, you may see some initial improvements, but long-term progress could prove to be more difficult. Sticking to a detailed exercise plan is more likely to help you attain your desired results in the long run. SEO works in a similar way. An SEO package that doesn’t include long-term strategy planning should be discounted immediately.
Keyword Research and Mapping
Keyword research is a core part of an SEO package, and focuses on finding keywords that match not only the services you provide, but also align with user search intent. Sometimes a promising keyword can end up showing results for something completely unrelated if you manually search for it. In this case, the search intent is not matched; therefore it would be pointless in optimising for it.
Something that goes hand-in-hand with keyword research is keyword mapping. This is a process of assigning specific keywords to specific pages on your website, based on relevancy to the search results. The reason this is so important is that it means you are much less likely to have multiple pages competing against the same keyword, which is commonly referred to as ‘cannibalisation’. A high-quality SEO package should include this as part of its process.
Audits and Benchmarking
An SEO package should contain various SEO audits that involve evaluating your website’s content and technical aspects to assess its performance and identify areas for improvement. Competitor research is a crucial component of this process, as this allows you to gauge your position in the market, as well as see what elements your competitors are doing well or poorly. Thorough auditing will identify many opportunities that can be implemented to improve your website’s SEO potential, as well as make the overall experience for users much more enjoyable.
Content Writing and Optimisation
Writing and optimising content is one of the core aspects of any SEO package. High-quality content should provide users with valuable information that is relevant to the search term they used. Not only will this help build up authority and trust with users, but Google also rewards this by ranking your website higher, as Google’s main focus is to provide users with the most relevant content it can.
Content optimisation is made up of many parts, but a summary of the core elements are:
- Writing optimised meta titles and descriptions
- Using keywords appropriately through headers and page content
- Making sure the formatting of the site is user-friendly and follows best practices
- Making sure the content is valuable and relevant to the targeted search phrases
Having the best content in the world is pointless if the technical foundation of your website is holding back your SEO potential. A key part of an SEO package is technical assessments and optimisations. This can range from increasing the speed of your page to making sure the URL structure of your site is easy to navigate for both Google and users. If two sites have a similar amount of content, at a similar level of quality, then the site with a better technical foundation will typically rank higher.
Backlinks and Outreach
Backlinks are one of the most well-known parts of an SEO campaign, and if done correctly, can be a very powerful tool as a part of a SEO package. Backlinks are links that are on other sites, which point towards yours. The main benefit of this is that it can both increase traffic and the authority of your site.
Backlinks are a great way to boost your SEO potential after you’ve created a strong content and technical foundation on your site – however, quality is better than quantity. A good SEO package provider should be able to tell you when the right time to start implementing backlinks into your site is.
If you’re not sure where to start, consult an experienced SEO provider who can help you choose the right package.
How much do SEO packages cost?
No one can give a definitive answer to the question of how much SEO costs in the UK, as the SEO pricing of optimising a website for search engine visibility depends on a variety of factors – including the level of competition in the market, how much SEO your competitors are undertaking, and the quality of the provider you use.
On average, most UK SEO costs are between £500 and £8,000 per month for an ongoing SEO service. However, some companies may spend more or less depending on their needs and objectives.
By understanding some of the basics of what goes into SEO and what is required to achieve good results, business owners and marketing professionals can get a better idea of SEO costs and how much they might need to budget for this type of work.
Generally speaking, SEO is not an inexpensive marketing tactic, but it can be an extremely valuable investment in terms of generating more website traffic and leads from potential customers. When it works, it is often one of the lowest-cost forms of marketing in terms of total return on investment. This is because once your site begins to be seen in Google for relevant searches, the returns can be exponential.
How can you ensure you pick the best SEO package?
Finding the right SEO package can be a daunting task. How do you ensure that you are getting the best price and the best service? Here are a few tips to help you find the right agency for your business.
Do your research
There are many SEO agencies out there, and it is important to do your research before choosing one. Look for an agency that has experience in your industry and that has been around for a while, with credible case studies. Do they have any recent awards? Do they rank well themselves on Google when you search for “SEO services” and other related searches?
Assess their proposal
Does their proposal seem really generic, or has it been tailored to your business? How much understanding do they show of your competitive marketplace? Can they clearly articulate key issues that are holding you back?
Compare SEO pricing
Don’t just choose the first agency that you come across. Compare different SEO pricing and packages and ask for costs from several different agencies. Remember that the cheapest is unlikely to be the best. If it was easy, fast, and cheap then everyone would rank number 1 for the terms they want.
Ask for references and reviews
Before hiring an SEO agency, ask for references from past clients. This will give you a good idea of what to expect from the agency’s services. Also, check online reviews such as Clutch and Google reviews to see what other customers say about the agency.
Understand how they work
If a business is willing to answer all of your questions and provide complete clarity regarding any uncertainties about SEO, this is a good indication that it’s a trustworthy company. Watch out for companies that may be secretive about their explanations, practices, or employees. If they are both secretive or vague, it’s likely due to the black-hat processes they’re using or their own lack of understanding of the art. Transparency is important in a relationship like this, so seek it.
Finding the best SEO package for you
If you are looking to grow your website traffic, it is important to consider SEO. There are a wide variety of UK SEO packages and pricing available, and it can be difficult to determine which one will be the most effective for your needs. Do your research thoroughly, and you will be able to make a confident choice about your next SEO provider.