We can help you rank in Chat GPT, Google AI Mode, AI Overviews and other AI search engines
Simply ranking on traditional search engines is no longer enough. The rise of Artificial Intelligence (AI) and Large Language Models (LLMs) like ChatGPT, coupled with Google’s innovations in organic search, AI Overviews and AI Mode, has reshaped how users discover information and interact with brands.
Call it AIO, AI SEO, AEO, GEO, or whatever buzzword you like, at The SEO Works, we fundamentally understand this paradigm shift and are here to ensure your organisation can take advantage of the opportunities provided by AI-driven search.
Why do you need AI SEO?
AI models are becoming the primary gateway to information for millions (however to put that in context, standard Google search results are still used by billions, so organic SEO is still hugely important). Users are increasingly turning to conversational AI for answers, summaries, and recommendations. If your content isn’t optimised for these new platforms, you risk becoming invisible to a significant and growing audience.
Google’s AI Overviews, for instance, directly integrate AI-generated summaries into search results pages, often negating the need for users to click through to websites. This means your content needs to be structured and presented in a way that AI can easily understand, process, and cite.
This is fundamentally changing user behaviour, meaning:
- Users spend less time spent clicking through multiple results in the SERPs
- There’s greater demand for clear, immediate answers, without the need to click through to a specific site or page
- There’s growing trust in AI-curated responses as the models evolve and develop
For your organisation, this shift in user behaviour could mean that organic traffic levels you’ve come to rely on in the past may drop, especially for generic or easily answerable queries.
However, quality traffic (users with true intent to convert) can increase if your brand is seen as the best solution within AI models.
How we can boost your digital authority in the AI era
At The SEO Works, we specialise in medium-to-long-term SEO strategies designed to enhance your AI visibility across all crucial search platforms and lay the foundation for consistent, sustainable growth. As an AI SEO Agency we go beyond traditional SEO to implement AI search optimisation tactics that resonate with LLMs and AI search algorithms, helping you get mentioned.
Ranking in ChatGPT and other LLMs
To be featured in conversational AI responses, your content needs to be contextually relevant, comprehensive, and authoritative. We can help you:
Craft conversational content
We create content that mirrors natural language patterns, using Q&A formats and addressing user queries directly. This makes your information easily digestible and citable by LLMs.
Emphasise semantic understanding
Moving beyond exact-match keywords, we focus on semantic relationships, ensuring your content covers topics thoroughly and demonstrates deep expertise. This allows LLMs to grasp the full meaning and context of your information.
Build modular content
We create modular content structured like building blocks, each serving a specific purpose, from awareness to conversion. This lets AI and users jump directly to the most relevant section, helping to meet multiple user needs and increase AI understanding.
Build digital authority
LLMs prioritise credible and authoritative sources. We implement strategies to build your brand's organic reputation through high-quality brand mentions, backlinks and digital PR, signalling trustworthiness to AI models.
Increasing your presence in Google AI Overviews and AI Mode
AI Overviews and AI Mode present unique opportunities to gain visibility directly within search results. And our AI SEO strategies ensure your content is primed for inclusion:
Comprehensive and authoritative content
AI Overviews often pull information from the most comprehensive and well-researched sources. We help you develop detailed content that answers user queries exhaustively, making it a prime candidate for AI summarisation.
Content freshness
As AI models and LLMs gain greater understanding of search queries in your industry, we will ensure your content is regularly updated and continues to satisfy user needs.
Technical excellence
Ensuring your website is easily crawable and indexable is crucial for both AI crawlers and your users.
Structured data
Structured data markup can be used to create enhanced SERP features like rich results and knowledge panels. There is no specific AI related structured data as of writing, however we are continuously monitoring Google's documentation for new developments.
Unlocking opportunities for AI visibility
The AI landscape is constantly evolving, and so are the opportunities for visibility. We can help you realise the inherent opportunities presented by AI and LLMs by:
- Monitoring and reporting on AI and LLM: Using the latest tools and our own custom-built software, we track whether you appear in AI Overviews and show how your brand and industry are referenced by LLMs, identifying opportunities for improvement and expansion.
- Adapting to new AI platforms: As new AI search engines and conversational models emerge, we’ll continuously adapt your strategy to ensure your content remains discoverable and impactful.
- Strategic content repurposing: We help you repurpose existing high-value content into formats that are consumable by AI, such as FAQs, concise summaries, and structured data points.
Case Study: Increasing visibility in AI LLM answers to boost AI referrals by 20x
In under a year, we turned a trickle of AI-driven traffic into a steady and growing source of high-value visits, mostly landing straight to our product pages. We achieved a 20x increase, driven by focused changes aimed at making our content more visible to AI assistants like ChatGPT. Read more in our AI SEO case study.
The future of search is intelligent, conversational, and AI-driven. The SEO Works can help your business navigate this exciting new chapter in organic search, boosting your brand’s visibility and credibility in ChatGPT, LLMs, and Google’s AI Overviews and AI Mode. Contact us today for a consultation and discover how we can transform your digital presence.
AI SEO FAQs
What is AI SEO?
AI SEO is about optimising your content so it can be found and cited by AI platforms like ChatGPT, Google’s AI Overviews, and other large language models. The industry has coined several phrases for it, including AEO (answer engine optimisation), GEO (generative engine optimisation) and AI search optimisation but they all essentially mean the same thing. AI SEO focuses on clear structure, relevance, and authority, helping your content become part of AI generated answers.
Why is AI visibility important for my business?
Many users are getting answers directly from AI platforms instead of clicking through traditional search results. If your content isn’t picked up by these platforms, you risk losing visibility with a growing share of your audience.
What are AI optimisation services?
AI optimisation services help businesses appear in answers given by tools like ChatGPT, Google’s AI Overviews, and Copilot. This is sometimes called AI Search Optimisation, AI SEO, GEO, or Answer Engine Optimisation (AEO). It involves a mix of content, technical, and data driven strategies. The goal is to make sure your website shows up in AI generated search results and summaries, so people can find you and trust what they see.
Can you help me appear in ChatGPT results and Google AI mode?
Yes. We create content in a way that makes it more likely to be cited by ChatGPT, Google AI mode and other conversational models. That includes using natural language, answering common questions, and building your digital authority.
What are Google AI Overviews and how do I appear there?
Google AI Overviews are a feature that show AI generated summaries right at the top of search results. To be included, your content needs to be structured clearly, accurate, and trusted by Google’s systems. We can help with all of that.
Why do you need AI SEO Services?
AI SEO services help your content show up in answers from tools like Google’s AI Overviews and ChatGPT. Instead of just focusing on keywords, these services look at how people search and also how AI models use “query fan-out” to search. AI SEO Services then shape your website so it’s more likely to be used as a trusted source by AI. This includes creating content in the format that AI bots like, technical tweaks to make your site easier for machines to read, and building your brand through citations.
Do you provide normal SEO as well as AI SEO?
Our approach to SEO constantly evolves, in line with shifts in the search industry. There’s a strong overlap between the principles of AI SEO and traditional SEO, and as such we take AI visibility into account on every project we work with, giving AI features appropriate attention depending on the extent to which they impact your specific business and your industry. We monitor how your content appears in tools like ChatGPT and Google’s AI Overviews, as well as traditional search, giving you clear insights into your performance in the holistic search space.
Will AI SEO replace traditional SEO?
No. Billions still use traditional search. AI SEO adds another layer to your strategy, helping you reach users who rely on AI tools for answers, without ignoring your core organic traffic.
How does AI choose what content to show?
AI models prefer content that’s clear, useful, up to date, and comes from trusted sources. They also look for content that’s well structured and answers common queries directly. We can make sure your site ticks those boxes.
What kind of content works best for AI platforms?
Content that’s focused, thorough, for a clear target audience, and easy to understand. FAQs, how-to guides, definitions, and structured summaries tend to work well. We help turn your existing content into these formats too.
What’s the difference between AI SEO and regular SEO?
Regular SEO targets search engines like Google’s standard results. AI SEO focuses on how AI tools understand and present your content. Both are important. We combine them to help you perform well across all channels.
What does an AI SEO agency do?
An AI SEO agency helps your business become more visible in AI-powered search tools like ChatGPT, Google’s AI Overviews, and other large language models. Instead of just focusing on traditional SEO, we optimise your content so it can be understood, trusted, and used by AI platforms.
How do you measure success with AI SEO?
We track whether your brand appears in AI generated results, monitor mentions in tools like ChatGPT, and look at overall improvements in visibility and traffic quality. Then we adjust your strategy based on the data.
Is AI SEO only for large companies?
Not at all. Businesses of all sizes can benefit from better AI visibility. Whether you’re a growing brand or an established name, we can help you make the most of what AI platforms offer.
How do I know if my content is already being used by AI platforms?
AI models don’t tell you exactly when your content is used, but we have access to industry leading tools and our own custom built in house apps that can show visibility in AI Overviews. We use these tools to track your exposure and spot areas for growth.
Will optimising for AI hurt my traditional SEO performance?
No. In fact, the two often go hand in hand. Content that works well for AI models tends to be well structured and useful, which is exactly what traditional search engines also reward.
Do I need to change my whole website to focus on AI SEO?
Not at all. Small, smart changes (like adding structured data, updating content, or developing/repurposing FAQs) can go a long way. We’ll help you build on what’s already working without starting from scratch.
Is AI SEO only relevant for certain industries?
AI models are being used across nearly every sector, from healthcare to e-commerce. If your audience is searching for answers online, AI SEO is likely to benefit you.
What role does structured data play in AI visibility?
Structured data can help AI understand what your content is about. It provides context and clarity, which may make your site more likely to be used in summaries or answers.
How often should content be updated for AI platforms?
Freshness can help, along with matching semantic relevance and intent. Regular updates to key pages are best practice to help your content stay accurate and may improve relevance to evolving AI tools.
Can I appear in both ChatGPT and Google’s AI Overview at the same time?
Yes. They work differently, but with the right strategy your content can feature across multiple platforms at once.
Do AI models favour big brands over small businesses?
They do look at authority, but that doesn’t just mean big names. We ran a study on the impact of brand here. We can build your credibility over time through quality content, brand mentions, backlinks, and a strong digital presence. These are all things AI models take into account.
What’s the first step to improving AI visibility?
It starts with understanding where you stand. We’ll carry out a review of your current content, benchmark your visibility in AI platforms, look at your site authority, and review your technical setup. We will then create a strategy to move forward.