Tech-focused SEO
Using technical SEO to make a website Google-friendly and gain rankings in a saturated market.
International SEO Consultancy
Reach new global audiences with help from our international SEO consultants. International SEO is essential if you offer products or services in various countries. Without this, your business is missing out on lots of potential customers, and your competitors are taking more market share.
By choosing to work with our international SEO consultants, you can use the experience and knowledge of our SEO specialists to make sure your website can compete for rankings and traffic on a worldwide scale. Expanding your online presence and allowing you to tap into new markets.
Get Your Products and Services Found Worldwide
At The SEO Works, we have experience helping client’s products and services reach all corners of the globe. We’ve worked with clients who want to expand their existing international footprint and also ambitious brands who are seeking international growth for the first time.
Find out more about how our international SEO consultants can take your website to the next level by reaching out for a personalised consultation and a complimentary SEO audit. We’ll deliver a comprehensive report identifying key SEO opportunities, including how your site can be optimised to perform better internationally.
One of our team will go over your SEO audit with you on a call, allowing you to ask any questions about our company or the processes we use.
Why Do You Need International SEO Consultancy Services?
If you run a business that markets in multiple countries, or has ambitions to, international SEO consultancy is essential to your success.
Develop Brand Awareness
Using an international SEO consultant helps your business be found globally on search engine results pages. This highlights your brand as a leader in the market, and makes your business visible across different regions. A professional international SEO consultant can create a bespoke campaign ensuring your brand connects with the right global audiences.
Increase Organic Traffic
An international SEO consultant will develop strategies that focus on region-specific keywords and optimise your website for local search engines. This ensures your content connects with users from different cultural and linguistic backgrounds.
As your site becomes more visible in the countries you’re targeting, you’ll reach a larger audience of relevant users, increasing the chances of them clicking through to your site.
Get Ahead of Your Competitors
Increasing your online presence in multiple countries allows you to capture a portion of the market that your competitors have neglected, giving you a strategic advantage. By acting early, you can establish your brand internationally and build customer loyalty before your competitors do.
If your competitors are already expanding globally, international SEO consultancy can help you steal a share of their traffic by designing a bespoke strategy. This includes creating localised content and improving your site’s structure for international audiences.
Get More Conversions
An international SEO consultant can optimise your website to enhance the user experience across different countries. This encourages more engagement with your content, increasing the likelihood that targeted international visitors will convert into loyal customers.
International SEO agencies prioritise strategies designed to drive higher conversions and improve your ROI, giving you the best possible opportunity to maximise your revenue potential in diverse markets.
Our International SEO Success Stories
Take a look through some of our international SEO case studies, highlighting some of the great work our SEO team has done for our clients with international requirements.
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Our International SEO Consultancy Process
SEO Audits
Prior to launching an international SEO strategy, we conduct comprehensive audits of content, technical aspects, and analyse the competitor landscape. These evaluations lay the groundwork for a tailored, long-term international SEO plan.
We continuously develop our auditing processes to ensure we can clearly identify issues and opportunities for where we can develop your international presence.
Keyword Research
Keyword research is extremely important for any SEO campaign, especially for international campaigns. Beyond language differences, the interpretation and intent of keywords can differ widely between countries. For instance, in the UK, the term ‘biscuit’ refers to what is known as a ‘cookie’ in the US, demonstrating the importance of thorough research before creating content.
Bespoke Strategy
Collecting data through our keyword research and audits allows our international SEO consultants to create a bespoke global SEO strategy. We invest time in understanding your business, industry, audience, and goals, to design a strategy which fits with your brand’s current positioning, KPIs, and the industry landscape.
Tailored Content
We conduct in-depth research from a content perspective, so our tone of voice matches a native user’s perspective. Users aren’t going to trust sites with spelling mistakes, or sentences which don’t make sense in their language.
As international SEO consultants, we know that the same content may not work across all countries. The localised content created as part of an international SEO strategy must be accurate and relevant to the target audience.
International Site Structure
International site structure is one of the most essential elements of any global SEO strategy. Our experienced international SEO consultants use their expertise to utilise subdomains, subfolders, or country codes for the top-level domain.
Setting up the site structure correctly from the start provides us with a framework that gives your website optimal organisation, improves international visibility, and supports long-term growth. A well-structured site not only helps search engines understand your content’s relevance to different regions, but also improves user experience, making it easier for international audiences to find what they need.
Language Targeting
Language targeting involves adding hreflang tags into your website’s code. Hreflang is an HTML code which tells search engines what language a website is written in, while making sure the user is viewing the page in the correct language.
Our international SEO consultants have lots of experience when it comes to implementing hreflang tags, which when paired with international site structure, helps your website’s pages rank in different countries.
Why Work With Our International SEO Consultants
International SEO Expertise
At The SEO Works, we have over a decade of experience in delivering successful international SEO campaigns, and helping businesses break into global markets. This experience has helped us understand the distinct challenges and opportunities of international SEO, allowing us to develop tailored strategies which will give you the best ROI.
For example, we recently worked with an international supplier of tattoo and body piercing equipment to improve their organic search performance across EMEA. The wrong URLs were ranking in the wrong countries and we helped them implement HREFLANG correctly, alongside other technical adjustments, to ensure the right pages and languages were shown to the right users. We carried out country-specific keyword research to understand how people were searching for tattoo supplies in each target region. Using this insight, and collaborating with in-house language experts, we optimised the content to better address local search terms.
Dedicated International SEO Consultant
Each client is assigned their own account manager, who will create your international SEO strategy. They will also be your main point of contact, who will be able to answer any questions you may have about your campaign status.
Our account managers have experience working in all aspects of SEO, including executing global SEO strategies. We can assure you that your website will be in good hands.
Transparent Communication and Industry-Leading Tech
Our international SEO consultancy uses the industry’s most advanced tech as part of our strategies, meaning we’re able to effectively track keyword performance and traffic across multiple regions and locales.
Tracking data on these key metrics enables us to make informed decisions and adjustments to further optimise your campaign as it progresses, and update strategies from changes to your industry and Google algorithms.
Award-Winning International SEO Consultancy
Don’t just take our word for it. Our dedication to delivering successful results throughout our international SEO campaigns is proven by the multiple global awards we win annually, showcasing our status as one of the leading digital marketing agencies in the UK.
Speak To The Team
Want to know more about how we can help drive more international customers to your website? Speak to a member of our team today, and receive a free review of your website so that we can show you how we can use our award-winning strategies to improve your online presence in global markets.
International SEO Consultant FAQs
How does an international SEO consultant differ from a regular SEO consultant?
An international SEO consultant is an expert in optimising your website’s visibility for search engines across diverse countries and languages, whereas regular SEO consultants target domestic or English-speaking audiences.
International SEO consultants understand how to navigate the challenges of creating content for different cultures, languages, and search behaviours. They have the necessary skills to help your business reach audiences in different regions worldwide.
What are some strategies that international SEO consultants might implement?
An international SEO consultant employs a range of strategies customised to meet your business’s specific requirements. This can involve:
- Conducting international keyword research
- Implementing hreflang tags
- Creating localised content
- Optimising your website for local search engines
- Fixing international SEO technical issues
All website recommendations made by our international SEO consultants aim to drive more highly targeted traffic to your website on a global scale.
What are hreflang tags and canonical tags?
Hreflang tags and canonical tags are both essential when targeting international SEO. Canonical tags are HTML codes that help search engines understand which URL is most relevant to users. This provides a signal to the master version among pages with identical or very similar content.
Hreflang tags are also HTML attributes, but they are implemented to show users in specific regions the most relevant version of each page, depending on their language and location.
Can I rank in other countries without international SEO?
You will likely struggle to rank in multiple countries without international SEO. Even if you manage to rank highly and drive users to your website, your pages will not be optimised to give them the best user experience, for example, being served in the wrong language. This means readers either won’t understand your content, or it will be less relevant to them, so your website will not generate international conversions.