Audits

Before implementing an international SEO strategy, we perform in-depth content, technical, and competitor audits, which form the foundation of your customised long-term international SEO strategy.

Our auditing process has been refined and continuously updated to align with ranking algorithm changes. These initial audits help us identify and prioritise issues, uncover opportunities and gaps, and lay the groundwork for a successful international SEO campaign.

Competitor Research

The organic search landscape is constantly changing, so it’s crucial to stay up to date with what competitors are doing to improve their own international SEO. In each country, your site will have to compete with a different set of competitors. At the start of every international SEO campaign, we conduct thorough competitor analysis, examining everything from keyword targeting and content, to backlink profiles and site speed.

This data allows us to draw valuable insights and shape your strategy by identifying opportunities where competitors are lacking, and the tactics they use to achieve top rankings.

Keyword Research

Keyword research is crucial for any organic search campaign, as it highlights opportunities based on real-user data. When targeting an international audience, careful consideration of the keyword strategy is essential.

Beyond language differences, the meaning and intent of keywords can vary significantly between countries. For example, we use the word “coriander” in the UK, whereas in the US they use the word “cilantro”, highlighting the need for precise research before creating content.

We start by analysing current rankings and then expanding keyword lists tailored to different countries, considering search volume and SERP features. Using industry-leading tools, we investigate how these terms are searched across regions to compile an accurate set of targeted keywords.

Bespoke Strategy

We don’t believe in a one-size-fits-all approach to an international SEO strategy. While our experience as an international SEO company puts you at an advantage, we prioritise creating bespoke strategies that align with your brand’s current standing, KPIs, and competition level. We take the time to understand your business, industry, audience, and objectives to make sure that our strategy meets your specific needs.

Localised Content

You can’t simply write your content in English, translate it with software, add some keywords, and expect it to work. You need to think about how the content comes across from a native user’s perspective. For example, if you visited a site that used broken English and was riddled with grammatical errors, you probably wouldn’t fully trust the site.

Content that works in one country might be incorrect or irrelevant in another. It is crucial that any content created as part of international SEO work is relevant, accurate, and valuable to the user.

International Site Structure

One of the most important things we work on as part of our international SEO services is making sure that our client’s site structure is set up correctly for international variations of the site. If the structure of the site isn’t set up correctly from the start, the longevity of the site and any international SEO work can be compromised. Your site structure should also allow you to easily expand to other countries in the future without needing another site redesign.

As an experienced international SEO agency, we will advise on the best options available to you, such as implementing subdomains, subfolders, or country codes for the top-level domain.

Language Targeting

Any international SEO agency worth its salt should understand that just having localised content and an international site structure is not enough. It is crucial that your website has the correct language tags embedded on it, which is commonly done via the implementation of “hreflang” tags.

Hreflang is an HTML attribute that is added to your website’s code, and will tell search engines what language a website is written in. In addition to this, hreflang will also make sure the correct version of a page is served to the user. As part of our international SEO services, we will implement hreflang with an appropriate site structure to ensure that your site’s SEO is maximised for different regions.

Tech-focused SEO

Using technical SEO to make a website Google-friendly and gain rankings in a saturated market.

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Presentation software SEO

Establishing an authority in interactive presentation software.

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Payment platform SEO

Developing a user-focussed content strategy for growth.

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View our case studies to see how we helped our clients with international SEO-related issues.

What Our Clients Have to Say

What are international SEO services?

International SEO services help you get found globally in search engines. They allow search engines to accurately identify the specific countries you intend to target and the languages you use for business. Think of it as a form of geo-targeting tailored for a global audience.

International SEO is formed of three core concepts:

• Country Targeting: Define the specific country or countries you want to target using an international-friendly URL structure.
• Language Targeting: Specify the primary language(s) your website is targeting using language tags.
• Localised Content: Create content that resonates with your target audience in their preferred language.

Implementing these elements can help to enhance your website’s visibility and relevance in international search engine results pages, making it more accessible and appealing to global users.

Should I choose an international SEO agency or freelancer?

International SEO typically requires a high level of technical knowledge and complex work. International SEO companies have access to the knowledge and experience of a wider team, useful when specialist knowledge is needed. An additional benefit of working with an international SEO agency is that the scope of their client base means that they can apply their previous learnings from obstacles with other clients, to yours.

Choosing to work with an SEO freelancer may be cheaper than working with an international SEO agency, but you are limited to the knowledge and expertise of one person. Ultimately you should vet whoever you choose to use based on their credentials and knowledge of international SEO.

Do I need international SEO?

You should consider international SEO if you are facing some or all of the following issues:

• Customer enquiries from international visitors: Are you receiving customer support requests or inquiries from potential customers located outside your home country? This highlights a demand for your product in those regions, but your website might not be optimised to capture it effectively.
• Flat sales growth: If your sales growth has plateaued in your home market, international SEO can be a way to reignite growth by reaching new customer segments worldwide.
• Limited website traffic from outside your home country: If your website analytics show a heavy concentration of traffic from your home country, with very little coming from other regions, it’s a strong indicator you’re missing out on international audiences.
• Low rankings in international search results: Use tools like Google Search Console to monitor your website’s ranking for relevant keywords in different languages and targeted countries. Consistently low rankings outside your home market suggest your international SEO needs work.
• High bounce rates from specific countries: Bounce rate refers to the percentage of visitors who leave your website after just one page view. If you see high bounce rates from specific countries, it might be because your website isn’t localised for their language or cultural preferences, leading them to leave quickly.

If you deal with businesses globally, then international SEO is relevant for you. However, you may not need to heavily implement international SEO techniques if your goal is just to target one specific country or language. Ultimately, it comes down to your business goals and how important it is to reach and grow overseas markets.