Tech-focused SEO
Using technical SEO to make a website Google-friendly and gain rankings in a saturated market.
Keyword Research Agency
Increase your website’s online visibility and ROI potential with our keyword research services. Keyword research should be an integral foundation of every SEO strategy, but is often underutilised by most businesses.
- By not conducting keyword research, you are missing out on potential content gaps on your website, which could help drive more traffic and conversions.
- Successful keyword research enables businesses to gain insights into their audience, the search queries they’re using, the location, and the volume of these queries.
- It is the best approach for uncovering new search opportunities.
By choosing to use our keyword research services, you get access to our SEO specialists who have a wealth of experience in executing high-quality, large-scale keyword research in any niche. We’ve helped companies in a variety of industries effectively understand how their customers search and get their website to appear for these searches.
Revealing High-Value Opportunities Through Keyword Research
No matter your business’ industry, niche or goals, get in touch to speak to our team for a no-obligation, bespoke consultation. We also provide a free comprehensive SEO Audit and analysis, which includes keyword research opportunities for your business.
We’ll share our findings with you over a call, to give you a chance to ask any questions you might have about our company or processes.
Why Do You Need Keyword Research Services?
There are multiple reasons why businesses should begin doing keyword research and consider partnering with a keyword research agency that can achieve outstanding results, such as The SEO Works.
Increase Online Presence
Keyword research services are vital for boosting your organic visibility by identifying the most relevant keywords that your target audience is searching for. People search in a variety of ways for the same thing, so it is important to develop a keyword map which represents the many ways people may find your product or service.
Identifying keywords across your industry gives you the opportunity to put your site in front of more potential customers. Not only does this help you gain a competitive edge, but also positions your brand as a leader in your industry. Driving more qualified traffic to your site and increasing your overall visibility.
Match User Intent
Effective keyword research involves going deeper into each keyword to understand the intent behind the search. This allows you to tailor your content to be more customer-focused, by meeting the specific needs and expectations of your audience and aligning it with the reason for their search. This helps increase keyword rankings, reduce bounce rates, and improve the chances of organic conversions.
Our keyword research services can help you pinpoint short-term and long-term relevant keywords, which match your customer’s search intent and increase your organic traffic over time.
Get Ahead of Your Competitors
Keyword research services can discover hidden opportunities in the market, allowing you to identify and target keywords that your competitors might be overlooking. You can then create content that addresses the unmet needs, and capture a segment of the market that your competitors have missed. You will also be able to see which areas your competitors are doing well in, and try to take a share of their traffic.
Get More Conversions
A keyword research agency will be able to identify keywords that provide the best chance of increasing organic conversions for your business. Focusing on these high-converting keywords will attract more qualified leads to your website, and you will see a rise in your sales and revenue.
Our Success Stories For Our Keyword Research Services
Take a look through some of our SEO case studies, highlighting some of the great work our SEO team for our clients.
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Our Keyword Research Services Process
Detailed Research
Our bespoke keyword research process involves an extensive review of your industry, to identify all potential keyword topics and subtopics that are relevant to your business. We have access to advanced keyword research tools including Ahrefs, SEMrush, Google Ads, and more.
Competitor Analysis
Conducting a thorough competitor analysis means we can establish potential gaps and help your business gain a larger share of the organic search market. By understanding what keywords your competitors are targeting and where they may be falling short, we can develop a strategy that leverages these insights to improve your search visibility and drive targeted traffic to your site.
Results Page Analysis
We analyse the results page of every potential keyword to understand the intent behind the search, alongside the types of pages Google is ranking for each query. Examining the SERP layout allows us to tailor our content marketing strategy to match user expectations and improve your chances of ranking highly.
Keyword Segmentation
By separating the keywords into relevant categories, we can determine if there are any keyword groups which are performing better than others, and compare ROI between products or services. This segmentation helps refine our strategy, allocate resources effectively, and focus on the most profitable areas for maximising SEO efforts and achieving better overall results.
Keyword Mapping
We map the keywords we’ve researched to different pages across your site. This helps increase engagement rates, shows each keyword is relevant, and makes sure each page matches the intent of the search. Keyword mapping also avoids any future cannibalisation issues, by preventing multiple pages from competing against each other.
Keyword Monitoring
As your campaign progresses, we use our advanced keyword tracking tools to monitor your keyword performance. Each month, we’ll report on the ranking status of your targeted keywords as they respond to SEO updates. This allows us to make data-driven adjustments to your strategy, ensuring your keywords continue to rank effectively and drive targeted traffic.
Collaborative Process
We work with you throughout our keyword research process to ensure we’re aligned with your business goals and objectives. This open communication allows us to use your specific industry insights to meet your particular needs and priorities.
Our unique keyword research services are tailored to your business’s precise goals and offerings. We can help international businesses increase their traffic across multiple countries, or help a local business increase their online presence in a certain area of the UK.
Why Work With a Keyword Research SEO Agency?
ROI-Focused Keyword Research Services
Throughout all phases of our organic SEO campaigns, we place a dedicated emphasis on delivering the best possible return for your business. By analysing search volume and search intent, we find the perfect balance between the two for organic traffic that’s more likely to convert.
We make sure that our bespoke strategies are aligned with relevant and measurable KPIs, so you can see the positive impact our work is having on your business’s growth.
Dedicated Account Manager
As part of our keyword research services, you will have a dedicated account manager. Your account manager will be responsible for conducting comprehensive keyword research for your campaign, as well as creating and delivering on a bespoke SEO strategy.
Our account managers are experts in all aspects of SEO, including keyword research. Your account manager is a point of contact who will be available to answer any queries at all times, as well as supplying you with regular updates on the progress of your campaign.
Breadth of Knowledge and Expertise
One of the main reasons you should partner with a keyword research agency is that you will have access to our team of extremely talented industry experts. We have content, technical, link acquisition, and keyword research specialists who bring a wealth of experience and insight to every project.
Partnering with us means your business will receive a digital marketing strategy that integrates all facets of SEO, to improve your online presence and achieve your business goals.
Industry-Leading Tools
Our keyword research agency uses the industry’s most advanced tools as part of our strategies, which helps us consistently achieve optimal results for all of our clients. Having access to our industry-leading SEO gives you a competitive edge against those with market share, which will help push your website to the top of search rankings.
Award-Winning Keyword Research Agency
The amazing results we’ve provided for our clients have won us a variety of SEO awards over the years. Our awards have been from our work across a wide range of industries, and demonstrate our ability to deliver exceptional strategies across all markets.
What Our Clients Have to Say
Speak To The Team
Want to know more about how our keyword research services can take your business’s website to the next level? Speak to a member of our team today, and receive a free quote or SEO audit which includes new keyword ideas, so you can see how we can help you reach your business’s goals.
Keyword Research Services FAQs
Why is Keyword Research Important?
Keyword research helps you understand what your target audience is searching for online, and provides you with insights and opportunities that your business is currently missing out on. This information can help evolve your content and SEO strategy, and create new pages that meet the needs of your customers.
Effective keyword research can help bolster your rankings on search engine results pages, helping you attract more customers to your website.
How Do I Find The Right Keywords for My Business?
To find the right keywords for your business, you first need to understand your audience and market. Look at the types of products you sell, or the services you offer, alongside customer queries, and industry trends. Combining our advanced keyword research tools and SEO expertise, we can find keyword opportunities that align not only your business objectives, but also your customer’s needs.
Keyword research can be time-consuming and provide sub-par results without the necessary knowledge and experience. Using keyword research services can help with that.
How Does Keyword Research Fit in With Other Services?
Keyword research is the starting point of our SEO campaign. We utilise our findings from our keyword research and comprehensive website audits to create a bespoke strategy specifically for your business and goals, taking into account the current status of your website.
We consider all aspects of SEO in our strategies, including keyword research, technical, link acquisition, and content, to give your website the best chance of long-term organic growth.