Tech-focused SEO
Using technical SEO to make a website Google-friendly and gain rankings in a saturated market.
Mobile SEO Services
Boost your website’s online presence and ROI with our mobile SEO services.
You’ve probably heard that investing in SEO to generate more organic traffic is one of the most important parts of your marketing strategy. But does your investment in SEO also include catering for mobile organic users?
When your target market searches for your services or products, Google is often their first stop. And these days, 63% of users are making their Google searches with their smartphones. By not having your site mobile-friendly, you are missing out on a lot of extra traffic and conversions. Optimising your site for mobile is no longer a choice, but a necessity, due to how Google ranks websites, putting a large emphasis on mobile.
By choosing to partner with our mobile SEO agency, you can use the expertise of our SEO specialists to make sure your website can compete effectively in the search landscape and consistently expand its online presence.
Get Your Products and Services Found on Mobile
No matter your business’ industry, niche, or objectives, reach out to our team for a personalised consultation and a complimentary SEO audit. We’ll deliver a comprehensive report identifying key SEO opportunities, including how your site can be optimised for a better mobile experience.
One of our team will go over your SEO audit with you on a call, allowing you to ask any questions about our company or the processes we use.
Why Do You Need Mobile SEO Services?
There are several key reasons why it is essential for businesses to start prioritising their mobile SEO and why they should work with a mobile SEO agency that can deliver exceptional results, like The SEO Works.
Match How Users Search
The search landscape is changing, which means businesses need to change with it, as over 63% of all Google searches are now done via mobile devices. This means that if your business’ website isn’t mobile SEO friendly, you are potentially losing the majority of organic search users.
A mobile SEO service provider will have the knowledge and expertise to make sure that your site performs just as well for mobile SEO, as it does for desktops.
Increase Organic Traffic
Mobile SEO services can significantly boost both the volume and quality of traffic to your website. Organic traffic is driven by targeting keywords that are relevant to your business and offering. By doing this, you can ensure that the clicks you receive are highly targeted, which should result in higher-quality organic traffic.
Get More Conversions
A professional mobile SEO agency will be able to implement organic SEO strategies that focus on generating more conversions and boosting your ROI. Part of optimising your site for more conversions will be making sure that all your pages are mobile-friendly, from both a technical and content perspective. Nothing will tank the number of mobile users who convert more than a page that isn’t made for smartphones.
Long-Term Success
By working with a mobile SEO service provider, you will be able to see an increase in traffic and conversions that is sustainable in the long run. While other marketing methods, such as PPC, can be extremely effective in delivering short-term spikes in website traffic, SEO focuses on consistent, long-term results.
Getting to the top of the Search Engine Results Pages (SERPs) requires patience and consistency. However, once top positions are achieved, the traffic and results you’ll receive will continue to be delivered, even when working on other projects or pages.
Brand Reputation
If your brand is frequently being seen at the top of organic search results, not only are you likely to drive much more organic traffic, but you will also be perceived as more credible and trustworthy. This boosts your reputation among potential customers and within your industry.
Our Success Stories For Our Mobile SEO Services
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Our Mobile SEO Services Process
Detailed Research
As a mobile SEO agency, we know how crucial detailed research is to any successful SEO campaign. As part of our mobile SEO services, we begin all campaigns with detailed research into your industry, competitors, and what keywords will have the biggest potential impact on your business. This step allows us to understand how people search for your products or services on mobile devices, and how competitors in your industry are performing in mobile search result pages.
Another significant benefit of this research process is that it enables us to identify gaps in your competitors’ websites, which can become SEO opportunities we can leverage. By targeting these opportunities, we can give your brand a competitive edge.
This research-driven approach ensures that we can develop and execute SEO strategies specifically tailored to meet the unique requirements of your business and the surrounding industry, whilst always keeping smartphones in mind.
Extensive Site Audits
Before we can start optimising your site for both desktop and mobile, it’s crucial that we understand how it currently performs. At the start of your campaign, we conduct comprehensive audits, covering various areas, including:
- Content gaps and errors preventing your site from reaching its full potential on mobile devices
- Technical issues that may be hindering your site’s mobile SEO performance
- Comparison of your site’s mobile performance against industry competitors
These detailed audits enable us to identify elements that may be limiting your mobile SEO potential and pinpoint opportunities to enhance your site.
Our mobile SEO services team will address and rectify priority elements in the initial stages so that we can establish a solid foundation. This helps to set the stage for future ongoing improvements in your site’s mobile performance.
Bespoke Strategy
As a mobile SEO agency, we have helped many businesses optimise their sites for both mobile and desktop, helping them to drive more organic traffic and sales. Because of our experience providing mobile SEO services, we know that no two sites or businesses are the same.
This is why we take the findings from the research and auditing stages and use them to create bespoke SEO strategies that focus on the areas that will have the biggest impact on your business. Taking this approach is one of the reasons why many of our previous clients have become some of our greatest success stories.
High-Quality Content
Making sure that your website’s content is optimised for mobile users is crucial for seeing more online success. As a mobile SEO agency, we have the knowledge and expertise to help improve the content for any business’ website.
Our content optimisation process starts by mapping individual pages to target keywords, which ensures that each page’s content is optimised for the relevant users, and matches their search intent. A core part of our mobile SEO services is a large focus on creating high-quality content, which provides your users with the information and value they’re looking for.
By creating varying styles of content, and pairing it with the right keywords, we can make sure that the needs of all your potential users are met across every stage in their customer journey.
Technical SEO
When it comes to optimising your site for technical SEO, there are likely issues that could hinder your visibility potential. A technically poor website can potentially deter visitors from clicking on your site due to creating a poor user experience. This is especially true for the mobile versions of sites, which typically don’t tend to perform as well as the desktop version.
Some of the most common mistakes we see on the mobile version of websites are:
- Unresponsiveness on mobile
- A non-mobile-friendly website design
- Poor navigation options
- Non-mobile-friendly pop-ups
- Input difficulties (elements being too small on mobile to touch consistently)
The majority of these issues arise from a lack of mobile website forethought and are usually pushed to the wayside for a later date.
If your page has poor engagement due to technical errors, it signals to Google that the page offers a poor user experience, which can result in lower rankings. This is because Google aims to always try and deliver the highest quality and most relevant information to its users.
Building a strong technical foundation for your website is crucial. As a mobile SEO service provider, we make sure to identify fixes and implement best practices for all our clients to ensure their SEO potential isn’t hampered by technical errors.
Tracking and Reporting
A core part of our mobile SEO services is our emphasis on providing all our clients with consistent and clear reporting, which highlights what elements have gone well, and how we can improve going forwards. These reports will provide you with an accurate indication of the overall success of your mobile SEO campaign so far.
However, our commitment to communicating with our clients extends beyond just monthly reports. If any of the elements your SEO account manager has implemented achieves great results, we promptly share that information with you. This is because our mobile SEO agency is made up of account managers who are passionate about what they do, and get excited about the great results we produce for our clients.
Why Work With Our Mobile SEO Agency?
ROI-Focused Mobile SEO Services
Throughout all stages of our mobile SEO campaigns, we maintain a strong focus on the return you’re getting for your business. We make sure that all our efforts and results are aligned with relevant and measurable KPIs, which allows you to clearly see how our work impacts the growth of your business.
Dedicated Account Manager
As part of our mobile SEO services, each client is assigned their own dedicated account manager, who will be your main point of contact, as well as responsible for leading the strategy on your campaign. All of our account managers are experts in all things SEO, including the intricacies of mobile SEO techniques. If you have any questions about any of our mobile SEO services, or how your campaign is progressing, your account manager will be happy to help.
Breadth of Knowledge and Expertise
One of the key benefits of choosing to partner with a mobile SEO agency is that it gives your business access to their extensive knowledge and industry expertise. Mobile SEO encompasses various aspects, each requiring specialised attention and knowledge. We leverage the expertise of our diverse departments to craft the most effective strategies for your mobile SEO campaign. And because we are a mobile SEO agency, if your account manager encounters something they aren’t too familiar with, they will be able to consult one of our many other experts who will have. This ensures that no matter what, you’re always receiving the best mobile SEO recommendations.
Industry-Leading Tools
As one of the UK’s leading mobile SEO service providers, we are constantly making sure that we are utilising the best tools for the job. By doing this, it makes sure that we can consistently deliver the best results possible to all of our clients. Having access to industry-leading SEO tools provides you with another advantage that many of your competitors won’t have, helping to further cement your site at the top of the rankings.
Award-Winning Mobile SEO Agency
The number of different awards that we have won as an SEO agency should speak volumes about the quality of our work and the results we deliver for our clients, ranging across various industries.
What Our Clients Have to Say
Speak To The Team
Are you excited to see how our mobile SEO services can help drive more traffic to your site and generate more high-quality conversions? Get in touch with our team today, and receive a free review of your website so that you can see for yourself how we can make a tangible impact on your business.
Mobile SEO Services FAQs
Why is mobile SEO important?
Mobile SEO is an important element to account for in your marketing strategy, as an ever-increasing number of people are making Google searches via their mobile devices. By not optimising your business’ website for mobile users, you are potentially discounting a significant portion of the total number of users who might visit your website and convert.
Google is constantly trying to serve the most relevant pages to its users, so if it is flagged that a large number of mobile users are bouncing off your site, then Google potentially will punish this by lowering your site in the rankings.
What is the difference between mobile SEO and desktop SEO?
While there are a lot of similarities in the best practices between mobile SEO and desktop SEO, there are also some key differences that are important to remember.
- Display differences: The most obvious difference between mobile and desktop SEO is the difference in screen size, how the page is orientated, and how the user navigates a page (a mouse vs a finger). Content for mobiles needs to match the vertical nature of the device, and typically needs bigger text, as a phone screen is much smaller than a monitor.
- SERPs: Due to the smaller screen size of a smartphone, fewer results show up on the screen at any one time on Search Engine Results Pages (SERPs). Because of this, users are less likely to see lower-ranking results, particularly if that means scrolling past the first page.
- Nature of the search: When a user searches for something on Google via their smartphone, they are much more likely to try to find information on the fly, when compared to desktops. Because of this, being closer to the top of the SERPs is even more important, as a mobile user won’t want to spend a long time scrolling to find the solution they need. This highlights the need to invest in mobile SEO so that your website stands a better chance of being near the top of the search results.
- Location: Because smartphones have advanced GPS technology in them now by default, they automatically give search engines more precise location data. As a result of this, the SERPs can be customised more to suit the location. This highlights an opportunity for local SEO to be included when optimising for mobile, to make the most of this feature.