Our Mobile SEO Services Process
Detailed Research
As a mobile SEO agency, we know how crucial detailed research is to any successful SEO campaign. As part of our mobile SEO services, we begin all campaigns with detailed research into your industry, competitors, and what keywords will have the biggest potential impact on your business. This step allows us to understand how people search for your products or services on mobile devices, and how competitors in your industry are performing in mobile search result pages.
Another significant benefit of this research process is that it enables us to identify gaps in your competitors’ websites, which can become SEO opportunities we can leverage. By targeting these opportunities, we can give your brand a competitive edge.
This research-driven approach ensures that we can develop and execute SEO strategies specifically tailored to meet the unique requirements of your business and the surrounding industry, whilst always keeping smartphones in mind.
Extensive Site Audits
Before we can start optimising your site for both desktop and mobile, it’s crucial that we understand how it currently performs. At the start of your campaign, we conduct comprehensive audits, covering various areas, including:
- Content gaps and errors preventing your site from reaching its full potential on mobile devices
- Technical issues that may be hindering your site’s mobile SEO performance
- Comparison of your site’s mobile performance against industry competitors
These detailed audits enable us to identify elements that may be limiting your mobile SEO potential and pinpoint opportunities to enhance your site.
Our mobile SEO services team will address and rectify priority elements in the initial stages so that we can establish a solid foundation. This helps to set the stage for future ongoing improvements in your site’s mobile performance.
Bespoke Strategy
As a mobile SEO agency, we have helped many businesses optimise their sites for both mobile and desktop, helping them to drive more organic traffic and sales. Because of our experience providing mobile SEO services, we know that no two sites or businesses are the same.
This is why we take the findings from the research and auditing stages and use them to create bespoke SEO strategies that focus on the areas that will have the biggest impact on your business. Taking this approach is one of the reasons why many of our previous clients have become some of our greatest success stories.
High-Quality Content
Making sure that your website’s content is optimised for mobile users is crucial for seeing more online success. As a mobile SEO agency, we have the knowledge and expertise to help improve the content for any business’ website.
Our content optimisation process starts by mapping individual pages to target keywords, which ensures that each page’s content is optimised for the relevant users, and matches their search intent. A core part of our mobile SEO services is a large focus on creating high-quality content, which provides your users with the information and value they’re looking for.
By creating varying styles of content, and pairing it with the right keywords, we can make sure that the needs of all your potential users are met across every stage in their customer journey.
Technical SEO
When it comes to optimising your site for technical SEO, there are likely issues that could hinder your visibility potential. A technically poor website can potentially deter visitors from clicking on your site due to creating a poor user experience. This is especially true for the mobile versions of sites, which typically don’t tend to perform as well as the desktop version.
Some of the most common mistakes we see on the mobile version of websites are:
- Unresponsiveness on mobile
- A non-mobile-friendly website design
- Poor navigation options
- Non-mobile-friendly pop-ups
- Input difficulties (elements being too small on mobile to touch consistently)
The majority of these issues arise from a lack of mobile website forethought and are usually pushed to the wayside for a later date.
If your page has poor engagement due to technical errors, it signals to Google that the page offers a poor user experience, which can result in lower rankings. This is because Google aims to always try and deliver the highest quality and most relevant information to its users.
Building a strong technical foundation for your website is crucial. As a mobile SEO service provider, we make sure to identify fixes and implement best practices for all our clients to ensure their SEO potential isn’t hampered by technical errors.
Tracking and Reporting
A core part of our mobile SEO services is our emphasis on providing all our clients with consistent and clear reporting, which highlights what elements have gone well, and how we can improve going forwards. These reports will provide you with an accurate indication of the overall success of your mobile SEO campaign so far.
However, our commitment to communicating with our clients extends beyond just monthly reports. If any of the elements your SEO account manager has implemented achieves great results, we promptly share that information with you. This is because our mobile SEO agency is made up of account managers who are passionate about what they do, and get excited about the great results we produce for our clients.