On-Page SEO Services

In-Depth Research

Thorough research forms the basis of any successful SEO campaign. As part of our on-page optimisation service, we start all campaigns with detailed research into your industry and competitors. This step allows us to identify how people search for your products or services, and how competitors in your industry are performing for these searches.

Another big benefit of this research process is that it allows us to discover any gaps on your competitor’s websites which can become SEO opportunities we can take advantage of. This research-focused approach ensures that we can develop and execute SEO strategies specifically customised to meet the unique requirements of your business and the surrounding industry.

Thorough Site Audits

Before we can start making any improvements to your website, it is important that we first understand its current state. At the start of your campaign, we perform comprehensive SEO audits, covering many areas, including:

• Content gaps and errors that mean your site isn’t making the most of its potential
• Technical issues that may be dragging your site’s SEO performance down
• How your site compares to your industry competitors

These detailed audits enable us to identify any elements that may be hindering your SEO potential and pinpoint a range of opportunities that can improve your site.

By addressing and rectifying priority elements in the initial stages, we can establish a solid foundation, setting the stage for the ongoing improvement of your site’s performance in the SERPs.

Meta Optimisation

As a professional on-page SEO service provider, we understand the need for having optimised and unique metadata on your site. Optimising the metadata on your site is a key part of on-page SEO, and can make a significant difference on not only your site’s rankings, but also how many people click-through to your site.

Optimising a site’s meta titles and descriptions is typically one of the first tasks we work on after the auditing process. Our team of on-page SEO experts will write bespoke metadata that follows best practice, includes target keywords, and incorporates a strong call to action or unique selling point to help increase your click-through rate.

Quality Optimised Content

After auditing your site’s existing content, we create a plan for how we can improve the quality of your site’s content from an SEO perspective. During this process, we map individual pages to target keywords, and then create high-quality content that provides real value for your users.

We will also use topic clusters where relevant, to demonstrate topical relevance, improve authority and trust, focus your keyword strategy, and improve internal linking. By doing this, we can tailor your site to groups of keywords, and make sure that each page’s content is as relevant as possible to a user’s search intent.

Technical SEO

When it comes to optimising your site for technical SEO, there are likely to be issues to fix on the site which will drag down your visibility potential. If your site has apparent technical issues, like a slow site speed or not having custom metadata, it can negatively affect the user experience or stop them clicking on your site altogether. 

Google is always trying to serve the highest quality information that is relevant and provides value to its users. If there is a poor engagement rate with the page due to technical errors, this can signal to Google that the page offers a poor user experience, potentially making the page rank the site lower. Focusing on building a strong foundation for your website is key. As an on-page SEO company, we identify fixes and best practices for all our clients, to ensure that their SEO potential isn’t being dragged down by technical errors.

Detailed Reporting & Analytics

As part of our on-page SEO services, we place a large emphasis on transparent communication about how your SEO campaign is progressing. We prioritise keeping you well-informed through detailed reporting and clearly explaining the results that can be seen throughout the campaign.

Our commitment to communication extends beyond monthly reports; if a specific page or blog, or technical change achieves noteworthy results, we promptly share that information with you. Your account manager shares in the excitement of positive outcomes just as much as you do, which we believe helps to form a collaborative partnership.

Internal Linking

Another key piece of the on-page SEO puzzle is internal linking. Internal linking helps Google to find and index the pages on your website, as well as to understand the relationship between different pages. Our skilled on-page SEO experts, after talking to you and reviewing your site, will create an internal linking strategy that focuses on creating links to the core pages of the site.

Not only does this help direct both users and Google to these pages, but it also sends page authority as well. By linking to the same core pages multiple times across your site, you’re effectively telling Google that those pages are more important. This, in turn, can result in Google ranking these high-authority pages higher in the SERPs.

Canonicalisation

Canonicalisation issues can be hugely detrimental to the rankings of your site. Canonical issues arise when duplicates of pages exist, which can confuse Google when it comes to indexing your pages. This can result in either the wrong page being indexed, or worse, none of the versions of the pages being indexed. Canonicalisation issues can be fairly common for ecommerce sites that offer multiple versions of the same product, e.g. red t-shirts, blue t-shirts etc.

As part of the expert on-page SEO services we provide, our account managers will address any potential canonicalisations issues your site may have, by adding the correct canonical tags where appropriate. This can help to reduce any duplicate content issues, and will help keep the correct pages indexed by Google.

Image and Video Optimisation

By correctly optimising the images and videos on your website, they can become powerful pieces of content that contribute to your on-page SEO. Just like with written content, there are best practices to follow and techniques you can use to get the most of your images and videos.

Our on-page SEO services is made up of dozens of experts who can use their knowledge and expertise to maximise the impact your images and video content has on your on-page SEO.

Schema Markup Implementation

Implementing schema markup, which is also known as structured data, is a way of helping search engines, such as Google, to identify what types of content you have on your website, and therefore index it better. By implementing schema markup correctly, you can enhance how your website shows up in the SERPs, such as showing review scores, locations, and related pages, as opposed to the standard meta title and description.

At The SEO Works, our on-page SEO team will utilise their knowledge to recommend and implement the best types of schema that suits your business and industry. This can help for your pages to rank higher, and appear more user-friendly in the SERPs, which can encourage more people to click through to your site.

We take pride in the level of service we provide our clients, so we’re always aiming to deliver the highest quality work and the best results that we can. But don’t just take our word for it, see what our clients have been saying about us.

Our team of experts are committed to providing a high-quality service to all our clients that focuses on driving real-world results. That’s why we have been the winner of SEO Agency of the Year several times, as well as the winner of Excellence in Professional Services.

Don’t just take our word for the quality of our work, have a look at some of our case studies to see how our clients have benefited from our on-page SEO services.

Tech-focused SEO

Using technical SEO to make a website Google-friendly and gain rankings in a saturated market.

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Presentation software SEO

Establishing an authority in interactive presentation software.

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Payment platform SEO

Developing a user-focussed content strategy for growth.

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What are on-page SEO services?

On-page SEO services encompass the practices that optimise your web pages, aimed at enhancing your visibility in search results, which results in attracting more qualified web traffic to your business.

These on-page services involve comprehensive activities such as keyword research, content creation, technical recommendations, optimising existing content, meta optimisation, and other techniques. The goal is to optimise your online presence, making it more favourable to search engines and increasing the likelihood of reaching and engaging with your target audience.

What is the difference between on-page SEO and off-page SEO?

On and off-page SEO can both be powerful tools to help increase your site’s rankings and increase traffic and conversions.

On-page SEO

On-page SEO is based on optimising both the technical and content aspects of your website. The key to on-page SEO is to have a website that follows best technical practices, targets keywords so you can be found by your target audience, and provides valuable content. Google rewards sites that present relevant and valuable content by increasing their rankings in the SERPs. In addition to this, your site should sit on a strong technical foundation that provides a seamless user experience.

Off-page SEO

Off-page SEO focuses on optimisation efforts that are not directly on your website. Off-page SEO can help position your site as a trustworthy authority. One of the most common off-page SEO tactics that is used is link building — the process of acquiring backlinks pointing to your domain. Other examples of off-page SEO include social media marketing, Digital PR, and guest blogging.

How long does it take to see results from on-page SEO services?

Getting to the first page in the SERPs is a gradual process that doesn’t happen overnight. The timeline for seeing results from SEO can vary and depends on several factors unique to each website and industry. The timeframe also depends on the budget allocated for SEO work. Certain ranking factors, such as domain age and authority also hold influence, with search engines often favouring older, established websites as more reputable sources.

For new websites, it may take up to six months to start ranking and gaining engagement. However, achieving and maintaining a high ranking requires ongoing efforts from a dedicated SEO agency. Fully optimising a website is not a one-time task but involves continuous refinement. While some improvements may appear quickly, achieving a consistently high ranking can take months, influenced by the competitiveness of the industry.

Is it worth hiring an on-page SEO company?

Investing in an on-page SEO company can hold significant value for your business. On-page optimisation services can contribute to improved search rankings, the generation of organic traffic, and enhancing your online visibility.

An SEO company will offer a unique combination of creative and technical expertise, tackling the range of complexities of search engine optimisation. They will handle everything from technical issues and content creation to staying on top of industry trends and best practices, saving you time and effort.

When deciding to invest in on-page SEO services, it’s essential to consider factors such as business goals, budget constraints, and the reputation of the service provider. Given that SEO is an ongoing effort, comparing potential gains with other marketing services can help determine its value and feasibility for your specific business needs.

What sets The SEO Works apart from other providers?

What sets The SEO Works apart from smaller agencies or freelancers is the depth of our knowledge, the level of service, the results we have generated, and the awards we have won. Due to the size of our agency, your account manager has access to the expertise of many others, including those who specialise in areas such as technical or international SEO.

In addition to this, SEO expertise and knowledge come from experience, which in SEO terms, can take years to build up. We are one of the largest groups of SEO professionals in the UK and have much more experience collectively to draw from, compared to freelancers or a small agency.