Search engine marketing services from award-winning SEO experts.
Boost your website’s online presence and ROI with our search engine marketing services. The SEO Works is a leading search engine marketing (SEM) agency in the UK that specialises in designing bespoke SEM campaigns which generate conversions and deliver a high ROI.
With over a decade of experience, we have seen success across a wide range of industries. We have won multiple awards, including ‘PPC Campaign of the Year – B2C’ at the UK Digital Excellence Awards, and ‘Best PPC Campaign’ three years running at the Northern Digital Awards.
Our Search engine marketing company offers a wide range of SEM services to meet your business objectives, including:
We use our knowledge, experience, and industry-leading tools to drive traffic to your website that actually converts.
To give you a glimpse of how we can optimise your search engine marketing campaign, we’re offering you a completely free SEM audit.
Our no-obligation SEM audit details your current PPC performance, highlights development opportunities, and uncovers hidden potential to maximise your ROI.
Our search engine marketing services team has decades of experience delivering top results for our clients. Using our expertise allows you to take a step back from managing your paid advertising campaign so you can free up time for the areas that you do best. You can enjoy all the advantages of search engine marketing without any of the workload.
Our SEM services team invest their time into learning about you, your business, and your objectives. By further understanding your industry, competitors, and market, we gain a deeper insight into your business’s position within the competitive landscape.
Spending time to identify issues and opportunities in the initial stages, allows us to use data to create a completely bespoke SEM strategy and campaign roadmap to outline specific actions, goals, and benchmarks. We spend your budget as efficiently and effectively as possible by using data we’ve collected and analysed, to get your business in front of highly targeted customers ready to convert.
Our approach throughout the campaign is always ROI-focused. By conducting a thorough analysis, we can discover competitor tactics, key insights into customer behaviour, and possible growth opportunities.
Our award-winning SEM agency process helps you understand your competitors better and makes sure your budget is generating the best possible return, to make a real difference to your bottom line.
Google is constantly evolving, meaning your search engine marketing strategy needs to adapt to stay ahead of the competition. As a certified Google Partner, our SEM services team is always up-to-date with the latest search engine marketing trends, meaning you never need to worry about your campaign becoming stationary.
See for yourself some of the great work our SEM Services team have done for our clients.
High value medical assessments rarely result from impulsive clicks; they require a nurtured customer journey. By separating discovery leads from ready-to-act inquiries, we optimized ad delivery to ensure maximum relevance at every touchpoint. The result was a highly predictable lead engine that delivered 821 monthly conversions.
Facing high costs-per-lead and declining success, our client required a total overhaul of their digital advertising. By excluding wasteful B2C keywords and implementing a dynamic remarketing layer to capture users across a 14-day buying cycle, we achieved nearly £1 million in direct monthly revenue and established a sustainable, high-growth model for ecommerce excellence.
We developed a high-intent, long-tail keyword strategy, bypassing high cost competition to deliver a massive 35,000 form completions. Our data-driven approach, which included removing friction from the conversion path and capitalising on real-time vehicle trends, resulted in a market-leading 8% conversion rate.
Our search engine marketing services allow you to concentrate on running your business while we oversee all aspects of your SEM campaign.
The first stage of our SEM process involves our team learning more about your target audience, offerings, competitors, and more. We then gauge the position of your business within your industry, what your priorities are, and potential target keywords. This gives our SEM services team vital data to provide the best recommendations for your SEM campaign.
At this stage, you’ll also meet your dedicated account manager and supporting team, who handle your SEM campaign, and will be available to answer any questions at all times.
The auditing stage is a vital part of our search engine marketing services. We use our expertise and industry-leading tools to understand the current performance of your PPC campaigns, your competition’s approach, and potential opportunities for improved optimisation.
Our findings from these audits will shape your long-term bespoke strategy, which is focused on achieving your business goals, and generating a high ROI.
Keyword research serves as the cornerstone of an SEM campaign, influencing the goals, budget, and overall framework of your strategy with us. Using a collaborative approach, we leverage your industry expertise to understand your target audience and preferred keywords, and use this to conduct our own in-depth research. This involves analysing the search habits of your target audience, and the intent behind keywords.
Keyword research isn’t just carried out in the initial stages of the campaign. We continuously look to identify new opportunities to attract more qualified traffic by regularly evaluating keyword performance, identifying trends, and refining the strategy.
Your SEM services account manager will stay up to date with shifting search behaviours and market conditions specific to your industry, to help you achieve the best possible ROI.
Once you have approved our approach , we will build out the campaigns and structure, creating ads and relevant copy. We will then put your ads live and manage their performance. Using data-driven insights and AI technology, we will continue to evolve the approach to increase click-through rates and make the most of your ad spend.
Your dedicated account manager will provide you with regular communication of the campaign’s performance throughout, while also providing you with monthly reports. This gives you a breakdown of exactly how the strategy is performing by highlighting the most relevant KPIs for your business, and identifying potential opportunities to increase conversions.
The focus is always on how we can further improve your search engine marketing campaign so that your business can reach new heights.
We create engaging ads designed to appeal to your target audience and encourage clicks
We create engaging ads designed to appeal to your target audience and encourage clicks
Pay only for clicks or actions, with comprehensive conversion reporting included
Our team is always looking for new opportunities to help optimise your campaign
We are Google Premier Partners with years of experience delivering high ROI results for our clients
Get in touch to speak to a member of our team to get a free quote or SEM audit, and find out how we can take your SEM campaign to the next level.
Search engine marketing used to mean both organic and paid mediums, but now mainly refers to PPC. SEM aims to drive traffic to your website by using paid search, which means advertisers pay each time their ad is clicked. Search engine marketing involves bidding on keywords and displaying ads at the top of search results.
SEO, on the other hand, focuses on driving traffic to your website through ranking as highly as possible on organic search results. Businesses do not pay to rank in the top spots, but their website needs to be optimised to meet user intent, and follow the best SEO practices.
Utilising both SEM and SEO services gives your business a huge advantage over your competitors. SEM is the perfect way to increase your conversions at the bottom of the funnel, while SEO is a long-term strategy which brings customers to your website without paying for a click.
A search engine marketing (SEM) company is a business that specialises in helping other businesses improve their visibility and attract more customers through paid advertising on search engines like Google, Bing, or Yahoo. Their main focus is managing and optimising paid search campaigns, also known as pay-per-click (PPC) advertising.
Google is by far the most popular search engine in the world, having over 90% of the market share. It’s a great place to start driving traffic to small, medium, and large businesses. Google has users of all demographics, actually searching for things, and it’s the best place to find potential customers for your offerings.
Search engine marketing is worth the investment if you choose a quality agency who is able to understand your business and goals. You should have a clear idea of how much margin you make with your product or service, and whether you make more money over the lifetime of a customer, as this will let the agency understand how much you are able to spend to get a new customer.
A search engine marketing company will be able to use their expertise to deliver a bespoke PPC campaign to drive highly targeted traffic to your website. The key is to ensure that the campaign is data-driven and insights help optimise the campaign for performance, keywords, and ad copy to maximise ROI.