Technical SEO to help you grow
While technical SEO is one of the most important components of an effective SEO strategy and a high-performing website, many websites are still not built to be search engine-friendly or optimised for how modern AI systems discover and understand information. Technical SEO goes hand in hand with other pillars of SEO, including content marketing and link building (such as digital PR). However, without ensuring your website is crawlable, indexable, and technically sound, both search engines and AI-powered search experiences may struggle to access, interpret, and trust your content.
As search evolves, strong technical foundations are becoming increasingly important not only for traditional rankings, but also play a major part in being optimised for and visible within AI-generated answers and recommendations. Structured data, site architecture, crawlability, and content accessibility all play a role in helping search engines and AI models accurately understand your business.
The SEO Works offer expert technical SEO services that focus on achieving your goals by prioritising issues, improving your website’s technical performance, and ensuring you get the most out of your investment. All our recommendations and advice put measurable results at the forefront.
Technical SEO ensures a website functions in line with search engine requirements and best practices. It encompasses all the core elements that allow search engine crawlers to discover, crawl, render, index, and ultimately rank your website effectively.
As search continues to evolve, technical SEO also helps ensure your content can be accurately understood by AI-powered search experiences and recommendation systems. By building a strong technical foundation, you make it easier for both search engines and AI systems to access, interpret, and trust your content, maximising your visibility across modern search channels.
Key technical SEO elements our team analyses and improves include:
Search is evolving rapidly. While traditional search engines like Google remain a primary source of organic traffic, AI-powered search experiences such as AI Overviews, ChatGPT, Gemini and Perplexity are changing how users discover information online. As a result, technical SEO now plays an even greater role in ensuring your website is understood, trusted and surfaced across both traditional search engines and AI-driven platforms.
Strong technical foundations make it easier for search engines and large language models (LLMs) to crawl, render and interpret your content accurately. From logical site architecture and internal linking to structured data and semantic HTML, every technical element helps AI systems better understand your business, products and expertise.
Our technical SEO specialists review the factors that influence visibility across both search engines and AI-powered search, including:
As Generative Engine Optimisation (GEO) becomes increasingly important, businesses need technical SEO strategies that go beyond simply ranking webpages. Our team ensures your website is technically equipped to maximise visibility wherever users search, whether that’s Google Search, AI-generated answers or emerging search technologies.
“If bots can’t crawl your website to understand what you have to offer, it is impossible for them to then decipher where your website should be ranking in the search results.
Prioritising technical SEO is essential to ensure your website has a strong performing foundation. Without it, you can end up investing in other areas of your website and SEO with little to no results long term. It’s like building a house on uneven ground.”
Paul Friend, Head of SEO
We strive to work effectively and efficiently to address the most impactful tasks, in the most suitable method for both your website functionality and team resources. Our track record includes impressive client case studies and testimonials from a diverse range of businesses across various sectors and niches. When addressing technical issues, we prioritise based on severity, and align them with your specific goals, ensuring you gain the most benefit from investing in our technical SEO services.
The innovative, technical knowledge of the SEO team underpins our many successes. We ensure this is sustained and developed via our specialist Technical SEO Team, who provide:
Leverage our professional technical SEO services to address any existing issues and optimise your website for search engines. Our expertise will ensure that your website follows best practices to have a greater chance of achieving ranking success.
We carry out regular, and thorough audits of your website to identify any ongoing or new issues that arise. Our audits take into account a wide array of factors including indexing and caching, URL structure, tracking, location signals, crawlability, website speed and more.
Off the back of these bespoke highly detailed audits, we prioritise issues based on the severity as well as how much of an impact these will have on your visibility, to ensure we work efficiently and effectively to get you your results. Within our monthly reports, your account manager will report on overall performance and website health improvements.
Poor website speed can be detrimental to a website's performance in search visibility and user experience. Our team can review your site speed with the context of your functionality in mind, and offer valuable recommendations and potential implementations.
Core Web Vitals are important metrics, and are now a direct ranking factor used by Google to identify how your website performs. This considers metrics such as speed, interactivity, and responsiveness. Our technical SEO agency has extensive experience in understanding any Core Web Vitals issues, and suggesting possible solutions to improve your scores over time.
Around 63% of all searches are done on mobile devices. So, if your website isn’t responsive or optimised for mobile, you won’t be offering a positive user experience. As a technical SEO agency, we have been helping clients to ensure their website offers just as intuitive and efficient of an experience on mobile, as on desktop, to maximise your visibility and conversions.
With new algorithm updates some sites may see penalties enforced by Google, meaning if your website isn’t in good technical condition your visibility could suffer. Our technical SEO team can help those who have lost visibility due to a Google Penalty.
Good website architecture is key to getting your website crawled and indexed effectively by search engines. There’s nothing worse than struggling to navigate a website due to an incohesive or confusing structure. Our technical experts can identify flaws in your website architecture and provide recommendations for a clear URL structure to ensure your pages are as accessible as possible.
We will work closely with your team and any existing web development resources to consult on ongoing and upcoming website projects, as well as to implement needed changes on the website for Technical SEO.
If you are a new business launching a brand new website, or you are an existing brand looking to migrate to a new domain, our technical SEO services can help support you through this process. We offer pre, during and post-migration strategies, support and monitoring checks to ensure your website performs optimally throughout the process and minimise the effects on your visibility in search engines.
As a passionate technical SEO agency, our service includes advising and offering solutions for specific areas of technical SEO. We also provide ongoing access to an Account Manager, so you can benefit from consultancy and advice on any other areas you may be considering too. Your account manager will also conduct regular monitoring of your website and the results achieved, to provide you with an accurate and transparent picture of the progress of the campaign. You will never be in the dark about the status or progress of any technical tasks being carried out.
If your business is targeting an international audience, correct hreflang implementation is vital to send the right signals to Google. We’ve seen many cases where incorrect implementation or a lack of implementation is harming international SEO, website visibility and traffic. Our experts will be able to review your technical setup and advise on how to engineer the right international signals to search engines.
How we implemented a three-pronged content strategy for Meadow Bay Villages to rival established competitors across the UK, which resulted in huge first-year growth, including a 200.2% increase in sessions and a doubling of YoY revenue.
We’ve improved organic rankings for our client, ‘the AirBnB of swimming pools’, whilst extending that work into Generative Engine Optimisation (GEO) to make sure the brand was mentioned for more conversational terms that showed an AI Overview (AIO).
By restructuring content into modular blocks and enhancing E-E-A-T signals, we transformed how AI models like ChatGPT cite and recommend premium coffee products. This technical precision led to a 900% increase in sales for the brand’s signature blend and a 36.5% rise in AI-assisted conversions.
Every content management system comes with its own technical SEO considerations, from URL structures and redirects to schema implementation, page speed and indexing. Our technical SEO specialists tailor recommendations to your website’s platform, ensuring every solution is practical, scalable and aligned with your development resources.
We have extensive experience delivering technical SEO services across a wide range of platforms, including:
Using a technical SEO company allows you to put your trust in experts and relax in the knowledge that any issues will be picked up on, and a solution will be provided. Choosing to work with us means you’ll benefit from an entire team with industry-leading knowledge and experience. The SEO Works is a UK based, award-winning digital marketing agency with a portfolio of clients from a range of industries across the globe. Learn more about us here, and the additional services we offer.
Technical SEO provides the foundation for sustainable organic growth. Whether you’re looking to improve crawlability, resolve indexing issues, enhance site performance, or prepare for a major website migration, our technical SEO specialists are here to help.
Partner with a leading technical SEO service provider and gain access to expert insight, data-driven recommendations, and a clear roadmap for improving your website’s visibility across search engines and AI-powered search experiences.
Get in touch today to learn how our technical SEO services can help your business achieve stronger rankings, increased traffic, and long-term growth.
A technical SEO agency helps make your website easier for search engines to understand and use. They look at things like how your site is built, how fast it loads, how it works on mobiles, and how search engines move through it. Fixing these technical problems makes it easier for people to find your site on Google, which can lead to more visits.
A variety of elements are included in technical SEO, including but not limited to: Indexing and Caching, URL Structure, Structured data, Google Analytics, Duplicate content, Crawlability and Google penalties. Technical SEO covers a broad area and is usually supported by developers to help implement fixes.
Good technical SEO prioritises strategies on websites to ensure crawlability, indexing, website architecture and rendering, amongst other things, are performing well. What sets apart a good technical SEO campaign will take into account the other priority areas of your SEO campaign, the limitations of your site functionality and resources, and how impactful the technical SEO solutions will be for your results.
Technical SEO should be priced within your overall SEO campaign, and this can vary based on the agency and package you opt for. For more information, browse our in-depth guide on the costs and pricing of SEO in the UK.
No. Technical SEO and off-page SEO are two separate parts of a campaign. Off-page SEO refers to activities that happen off of your website. This includes practices like link-building and reviews. Prioritising off-page SEO can help build your website’s experience, expertise, authority and trustworthiness (E-E-A-T). Whereas technical SEO ensures your website can be read and understood by crawlers, and performs well for users.
There are a variety of tools, platforms, manual website checks and specialist knowledge that goes into diagnosing technical SEO issues. A good starting point is to review errors in your Google Search Console (which is a free tool from Google), as this can identify issues with indexability, Core Web Vitals and more. However, good technical SEO would go beyond this to review additional opportunities and apply expert knowledge of your site and Google’s best practices to determine what is a true issue on the site, and the best fix for this.