Increase your brand awareness, gain news coverage and secure backlinks

What is digital PR?

As Google becomes smarter and the search engine results pages (SERPs) become ever more competitive, getting your website seen is more difficult than ever. Over the years, digital marketers and SEO professionals have tried all sorts of methods to convince Google that their site is the one that should be ranking at the top. A big part of this has always involved acquiring backlinks as ‘proof’ of a site’s credibility, significance, and quality.

Backlinks remain an important part of SEO, but acquiring them is increasingly difficult. That is a large part of the reason why we’ve seen growing demand for our digital PR services. 

The practice of digital PR involves creating reasons for strong media sites to link back to you. Websites today don’t hand out links without reason. That’s why we use cutting-edge digital PR techniques to get the attention of journalists and media publications, so they’re more likely to mention your brand in their stories and link back to your site. PR with an SEO focus – our unique approach.

digital pr agency


At The SEO Works, we approach digital PR from a heavily SEO-focused perspective. Think of it as SEO PR. Our primary goal is to strengthen the authority of your site through obtaining backlinks. When your site has a greater number of quality links, Google understands that your site is worthy of greater visibility.

All websites need to work on their content and technical SEO. But in the increasingly competitive world of search engine marketing, excellent content and technical website infrastructure can only get you so far. This is where digital PR comes in. As Google becomes increasingly smarter, the ‘black-hat SEO’ game of buying and selling links is reaching its twilight. For most brands, the most effective, scalable way to build quality links today is through the techniques of digital PR. 


Digital PR services from The SEO Works come in six-month packages. During that time, we create and deliver three big ideas, each one including all the key ingredients necessary to make a great news story. Using original data and quality creative, we create stories that relate to your brand, and that journalists want to cover. 

In addition to creating original content, we continuously monitor journalist requests, respond to media opportunities to get you quoted as an industry expert in news outlets, and provide additional backlink opportunities.



We generate compelling story ideas to get the attention of journalists in niche, local, national, and international media.

Data Collection

We rigorously source original data to back up our stories, ensuring the content we create gets linked to as an authoritative source.

Content Creation

We create high-quality infographics, blog posts, and interactive content on your site so that strong media sites want to link to you.


We put your brand in front of hundreds of journalists, targeting relevant, quality publications with effective messaging.


We don’t stop until your website is getting linked back to by quality media sites across the web.


We have landed coverage and links from high profile publishers including:


How are they related?

Digital PR goes hand in hand with our SEO services. The high-quality links placed to your website and brand mentions across industry, regional and national sites, in turn, will help to boost your visibility in the search results long term. SEO and digital PR aren’t interchangeable. Instead, digital PR supports existing SEO campaigns as a form of content marketing to increase the trust and credibility of your site. 

Our digital PR campaigns are driven by an SEO focus to ensure the results achieved are always measurable and tangible for our clients. PR results combined with SEO performance gives a winning outcome.


The SEO Works have worked with a range of businesses in various industries to deliver creative campaigns that help brands to reach their target audience online. Our stories are carefully crafted and well-researched with clear objectives to secure coverage on industry-specific, national, and international sites. 

We’ve helped customers across the UK to get their brand noticed online for the right reasons with campaigns that grab attention, inform and entertain.

Our digital PR agency has won many respected industry awards over the years for our successes:



What does digital PR involve?

Digital PR involves the creation of newsworthy, link-worthy content to attract media coverage and encourage backlinks from online publications. Digital PR is a form of content marketing that generally has an SEO focus, with the goal of securing high-authority backlinks to your website in addition to boosting visibility and brand awareness. 

Why is digital PR important?

Digital PR is important because it enables brands to scalably and naturally build positive brand mentions and backlinks across the web. It is an important component of digital marketing strategy, with the goal of increasing the authority of your site and strengthening brand awareness by putting your business in front of the right audience. Backlinks act as a vote of confidence for Google to show that your site is trustworthy, authoritative and valuable.