PPC for SaaS Companies

Start driving more customers to your site and generate more revenue with our SaaS advertising

SaaS PPC Agency

We have been working as a SaaS PPC agency for over a decade. We’ve helped various SaaS businesses, in both B2B and B2C sectors, to increase their brand’s online presence and drive traffic that actually converts. Our team is made up of SaaS PPC industry experts, who have the skills and knowledge to run effective and cost-efficient PPC campaigns.


Our SaaS PPC Agency Services

At The SEO Works, we excel in SaaS PPC and are among the UK’s leading SaaS PPC advertising firms. Our dedicated team designs tailored software advertising campaigns to convert more of your ideal users into leads and customers.

If you’re in the sector looking to boost your online presence, our specialised PPC for SaaS companies is perfect for you. Our expert team takes the time to understand your business and customer needs, crafting ad campaigns that deliver a genuine return on investment.

Why Start Working With a SaaS PPC Agency?

PPC (Pay-Per-Click) can be a powerful tool for SaaS (software as a service) companies, capable of generating hyper-targeted traffic to your site that delivers high-quality leads and sales. However, setting up PPC campaigns can be intricate, and can end up wasting a lot of your time and ad budget if not set up correctly.

On top of this, the online advertising landscape for software companies can be very competitive, which can massively hike up the CPC (cost per click), and without the right strategy this can impact your return.

As a SaaS PPC agency, we have a team of specialists skilled in securing ad approvals for software companies while keeping CPC rates competitive. Our SaaS PPC approach is grounded in thorough research into your target audience, competitors, and current market trends.

Whether your goal is to boost brand visibility, increase sign-ups, or launch new products or services, we customise our SaaS PPC strategies to align perfectly with your business.

Celebrating Our SaaS PPC Clients’ Success

SaaS PPC Agency Reviews

SaaS PPC Case Studies

Interested in working with us? Why not take a look through some of our SaaS PPC case studies, and see for yourself how our PPC for SaaS companies has made a difference to many other businesses like yours.

Interested in working with us? Check out our SaaS PPC case studies to see how our PPC for SaaS companies has positively impacted businesses like yours.

Why Choose Us for SaaS PPC?

Experienced Team of SaaS PPC Experts

With extensive experience in the SaaS industry, we understand the unique challenges and opportunities that SaaS companies face. We stay up to date with the constantly evolving digital marketplace, allowing us to adapt our strategies as trends change. This ensures your campaigns remain ahead of the curve and highly effective. Our SaaS paid media team is dedicated to driving positive outcomes for your business.

Powerful Tools and Industry Technology

We use the most advanced industry tools and technology to continuously enhance our SaaS PPC services. Staying ahead of the curve with the latest best practices is essential for delivering high-quality work and results. Our sophisticated toolkit allows us to uncover crucial data-driven insights, enabling us to achieve tangible results and boost revenue for our SaaS clients.

Multi Award-Winning SaaS PPC Agency

Our commitment and dedication to delivering exceptional results for our clients is at the heart of everything we do as a SaaS PPC advertising firm. We believe our dedication to delivering high-quality results sets us apart from the rest, and the wider industry recognises this. We consistently win multiple awards each year, highlighting our status as one of the leading digital marketing agencies in the UK. Some of our industry awards include:

  • Best Integrated Search Agency at the Global Agency Awards
  • Integrated Digital Agency of the Year at the Digital Excellence Awards
  • PPC Campaign of the Year (B2C) at the Digital Excellence Awards
  • Best Low-Budget PPC Campaign at the European Search Awards

A SaaS PPC Agency That’s ROI-Focused

We take an ROI-focused approach from start to finish. Our SaaS PPC methodology is driven by data, gathering information about your target audience, industry trends, and competitors. Through detailed analysis, we uncover valuable insights into customer behaviours, competitor strategies, and untapped opportunities. By doing this, we can make sure that every action we take is geared towards enhancing your business’s growth, and creating a return on investment.

Transparent Communication and Reporting

Transparency and accountability are central to how we both communicate with clients and how we report their results. We embrace regular communication and provide monthly reporting. Our reports track key metrics such as website traffic, conversions, and revenue, giving you clear insights into the effectiveness of your SaaS PPC campaign. By analysing this data, we can make informed recommendations for future strategies and updates to your PPC campaign.

What’s Our SaaS PPC Process?


Before our SaaS PPC team begins creating ads for any of our clients, we believe it is important for us to fully understand the context around your business. This includes learning more about your target audience, offerings, competition, and your business’ surrounding context. By taking the time to thoroughly understand your business at the outset, we can gain valuable insights and make more informed recommendations for your SaaS PPC campaign to best align with your goals. Additionally, during the initial phase of your PPC campaign, you'll meet your dedicated Account Manager and supporting team, who will oversee your campaign.


We always begin our PPC process for SaaS companies with an extensive research and auditing phase. This step is important as it allows us to better understand your business, services, target market behaviours, and competitor strategies. We closely examine any of your existing PPC campaigns you may have run in the past, and look at the competition’s approach. This comprehensive analysis forms the foundation for developing tailored strategies to effectively promote your SaaS offerings and achieve your business goals.

Keyword Research

Keyword research is the foundation of a PPC campaign, shaping its goals, budget, and structure. We start by understanding your perspective on your target audience and preferred keywords. Following this, we conduct thorough research into your specific SaaS offerings, audience search behaviour, and the search intent behind keywords. As your SaaS PPC campaign progresses, we continuously perform keyword and audience research to uncover new opportunities and adapt to any changes in your offerings or objectives. This ensures your PPC strategy remains agile and responsive to any market shifts.

Implementation and Ongoing Optimisation

As a SaaS paid media agency, we don't just launch campaigns and leave them on autopilot. Instead, we continuously monitor performance metrics and analyse data to uncover further optimisation opportunities. This proactive approach ensures that your marketing campaign consistently delivers sustained results over time, with adjustments made based on data-driven insights. Our expert PPC team manages every aspect of your campaign, allowing you to focus on your business while we handle the PPC heavy lifting.

Tracking and Reporting

Our reporting is fully customisable to suit your unique objectives, highlighting the most relevant Key Performance Indicators (KPIs) and metrics for your business. This tailored approach provides clear visibility into your SaaS PPC campaign's performance, allowing us to make informed decisions that drive your success forward. We value open and honest communication, which means that our PPC team is always on hand to answer any questions or concerns that you may have.

Ask About Our PPC For SaaS Companies

Get in touch with our team to find out more about how your business can benefit from our SaaS PPC agency expertise. Start the journey for more online growth today.

SaaS PPC Agency FAQs

What should you look for in a SaaS PPC advertising company?

When choosing a SaaS PPC advertising company to work with, there are several factors that you should consider before deciding:

Experience: It’s vital for a SaaS PPC advertising company to demonstrate practical experience within the SaaS sector. Enquire about the agency’s years of experience and the diversity of SaaS businesses they’ve served. A proven track record of working with various software service providers showcases an agency’s ability to adapt to different niches within the SaaS industry.

Credibility: To ensure that any potential SaaS PPC advertising firm has proven credibility, look through the agency’s previous case studies, client testimonials, and reviews. This will help you to judge how a SaaS PPC agency has performed for clients similar to yours. Don’t be afraid to request references from the agency, as a reputable SaaS ad agency will readily provide them.

Awards: It is also worth looking at awards that a SaaS PPC agency might have won or been nominated for. This can help to reinforce an agency’s industry knowledge, experience, and campaign effectiveness.

ROI-focus: Enhancing profitability should be at the core of a SaaS advertising firm’s strategies. While increasing website traffic is beneficial, the key to profitability and making PPC a sustainable marketing channel is boosting the number of conversions. SaaS PPC agencies should be adept at driving relevant traffic to the key landing pages, which have been set up to provide information that is valuable to users at their current point in your marketing funnel. By doing this, you can significantly increase the chance of users converting into leads or sales.

What is a SaaS PPC campaign?

A SaaS PPC campaign revolves around pay-per-click advertising, using platforms such as Google Ads or paid social ads, to enhance a SaaS provider’s online presence and to help them engage with their ideal users. SaaS PPC campaigns require a high level of industry-specific or technical knowledge, depending on the software being advertised, which can sometimes make choosing to work with a generic PPC agency the wrong decision.

A well-crafted SaaS PPC campaign can effectively target and engage with your specific market, directing them to a relevant landing page optimised for high conversions. PPC for SaaS companies has the potential to significantly increase profitability and growth.

How long does it take to see PPC results?

The time it takes to start seeing results when partnering with a SaaS PPC agency can vary, depending on factors such as the niche you’re targeting and the size of your budget.

While some PPC results can occur soon after a campaign launches, it usually takes around three months to gather sufficient data for the campaign to gain momentum. The duration may vary depending on factors like competition levels and the budget allocated for ads.

Our Other SaaS Services

Explore all the SaaS marketing services that we have available: