SaaS SEO Services

Get your brand and product noticed in organic search with SaaS SEO services


As a software SEO agency, we have effectively helped SaaS clients across both B2B and B2C sectors boost their online visibility and traffic to make a real impact on their bottom line. Our team have decades of combined experience and are experts in all key areas of SaaS SEO. We know what it takes to achieve sustainable results and organic growth.

Whether you’re a start-up SaaS company or an established organisation looking to overtake big names in your industry, we craft bespoke SaaS SEO strategies based on your unique positioning and goals. We aim to become an extension of your software business, to ensure our strategies align precisely with your current and future plans in the SaaS industry.


Who Do We Work With?

B2C and B2B SaaS SEO Agency

We work with B2C and B2B SaaS clients and know how to effectively get your business in front of your target audience in organic search. SEO is our SaaS SEO agency’s primary service and passion. We have been meticulously crafting and delivering SaaS SEO strategies for decades and have a wide range of reviews, case studies and industry awards to prove it.

SaaS SEO Case Studies

Why Choose Us as Your SaaS SEO Consultants?

SaaS Industry Expertise

Our SaaS SEO services are fuelled by our deep understanding and extensive experience in the sector and the unique challenges that software businesses face. We have worked with a diverse range of SaaS clients, from startups to enterprise-level companies. We’re well-versed in the specific intricacies faced in the software sectors, with a detailed understanding of the level of online competition.  

Dozens of Industry Awards

We are one of the leading SEO agencies in the UK and Europe, and we have industry awards to show for it. Our SEO campaigns regularly win awards for the results we’ve achieved for our clients and the strategies we put in place to get there. 

Industry awards that showcase our expertise include:

  • SEO Agency of the Year at the Digital Excellence Awards
  • Search Agency of the Year at the Northern Digital Awards
  • SEO Campaign of the Year (B2C) at the Digital Excellence Awards
  • Best B2B Campaign at the Prolific North Champions

Growth-focused SaaS SEO Marketing

Everything we recommend and implement as part of our SaaS SEO campaigns is done with your goals in mind. This way, we make a positive impact on what matters most to your company and deliver a meaningful ROI. Our SaaS SEO services are strategised to provide a foundation for long-term, sustained growth. 

Transparent Communication and Advanced Reporting

We believe in open and transparent communication with our SaaS clients to ensure you know exactly what work is being carried out, along with the results being achieved for your investment. We provide regular communication and granular monthly reports that include data on all key SEO metrics as well as any custom metrics that are relevant to your business.

Continual Learning and Agile Processes

The SEO and SERP landscape is always changing and evolving, as is the fast-paced nature of the SaaS industry. We recognise this by making sure our SaaS SEO processes stay agile and are adaptable to new search algorithms and industry trends to offer a proactive approach. This approach ensures that your SaaS SEO strategy stays compliant with the latest best practices, allows us to avoid future trends that could impact your visibility, and keeps you ahead of the competition.

Industry-Leading Tools and Insights

Our SaaS SEO agency is equipped with the best and most advanced industry technology to ensure that our strategies can benefit from the best possible insights and be ahead of competitors. We use a suite of analytics tools day-to-day and coupled with our teams’ depth of knowledge, this ensures unparalleled SaaS SEO strategies and results.

What Do Our SaaS SEO Services Include?

Bespoke Strategy

The SaaS industry presents its own set of unique challenges and opportunities for SEO, and businesses have their own specific goals to work towards. That’s why we create completely bespoke SaaS SEO strategies that are aligned with the market and your business objectives. 

By working with The SEO Works, you can rest assured that your SaaS SEO strategy is as unique as your software and offering. Whether you aim to increase conversions, boost brand awareness or establish authority, we craft strategies that allow you to achieve those goals. 

SaaS Competitor Research

Understanding your SaaS competitors’ strategies, strengths, and weaknesses is crucial for organic success. Our SaaS SEO services include a comprehensive competitor audit and ongoing competitor analysis to provide you with a competitive edge throughout your campaign. 

Our competitor research incorporates a range of data and tasks to provide detailed insights. This includes setting organic benchmarks for us to work from based on your competitors’ rankings, traffic, and authority. We gain a strong understanding of the SaaS SEO strategies your competitors are utilising, so we can pinpoint what works, what doesn’t, and any gaps that we can take advantage of to get ahead. Our monthly tracking also incorporates competitor ranking data, so you can always see how you are stacking up against your closest competitors.

Content Marketing and Optimisation

Quality, helpful content is increasingly becoming the most important element of a successful SaaS SEO campaign. Particularly in the SaaS industry where your content needs to educate and instil trust in potential customers, poor-quality content can be a detriment to organic growth. 

We have a team of SEO content specialists with extensive experience in the SaaS industry, who will provide long-term commercial and informational content strategies. Our content strategies are centred around your business’ conversion funnel, to ensure that your website offers valuable content that generates visibility and traffic across all stages of your customer journey.

Technical SEO

The foundation of an SEO strategy can often lie with technical issues that haven’t been identified, such as site speed, indexing or crawling issues, mobile usability, and more, that can make or break SEO success. Our SaaS SEO services include technical SEO factors that review your site’s overall performance and infrastructure. We will ensure that your site can be crawled, indexed and served in the best possible way to your target audience. 

We begin by carrying out thorough technical audits of your website to identify any existing issues and output an actionable report that we can prioritise and feed into a long-term SaaS SEO strategy. As well as looking at existing issues, we provide opportunities for technical optimisations such as schema and rich results that your SaaS business can target for increased real estate in the SERPs.

Link Acquisition

Establishing a strong website authority is another key aspect of a successful SaaS SEO campaign. Our SaaS SEO services focus on obtaining quality, reputable and highly relevant backlinks to your website. We don’t just randomly build any and every link we can find. Instead, our link-building efforts are strategic and based on thorough competitor and industry research. 

By utilising a range of quality link acquisition methods such as digital PR, guest posting, citations and more, we acquire backlinks from industry-specific websites and publications that will add real value to your backlink profile. What’s more, we understand that to attract great links, you need great content. Our content and link acquisition specialists work closely to create and distribute original, attention-grabbing content that naturally acquires links over time and long term. 

What’s Our SaaS SEO Process?

Onboarding, Relationship and Research

We understand that quality SaaS SEO services require a strong partnership and understanding of your business. Our SaaS SEO consultants always kick off our campaigns with an in-depth onboarding process to establish a relationship, combined with comprehensive research into your offering. 

We take the time to learn all about your business objectives, the challenges you face, your unique selling propositions and your competitive landscape in the industry. This ensures that our team and strategies are aligned with your expectations and business KPIs. At this stage, you’ll be introduced to your dedicated SaaS SEO consultant and Account Manager, who will be your point of contact and on hand to answer any questions you might have throughout. 

Auditing, Planning and Strategy

Comprehensive website audits form the backbone of an effective SaaS SEO strategy. Our audits are constantly refined and adapted in line with search algorithms and industry updates to uncover any issues or opportunities that could impact your website’s organic performance. We carry out three in-depth audits: content, technical and competitor, that scrutinise all aspects of your website and the wider search landscape.

From there, we use the findings and opportunities to formulate a project-based bespoke SaaS SEO strategy. This foundational stage of our SaaS SEO services is crucial for identifying the highest impact areas for improvement, setting clear benchmarks for measuring results, and driving sustained growth in organic traffic and conversions.

Recommendations, Creation, and Implementation

This stage of a SaaS SEO campaign is all about translating the insights and strategies from our research into actionable recommendations that drive measurable results. Depending on the issues and opportunities found from our auditing, your strategy may require a heavier content, technical, or link acquisition focus. Or, it may involve a mix of all three. 

Actions can include content creation or optimisation, technical fixes, user experience or conversion rate optimisation recommendations, or digital PR campaigns. No two SaaS campaigns or strategies are the same, as they are crafted around your business’s specific goals.

Monitoring, Reporting, and Analysis

Whether your SaaS SEO strategy involves an initial heavy focus on content marketing, or we have prioritised ironing out pressing technical issues, measuring the impact of this work is key. We closely monitor performance using our tracking tools to identify progress. This allows us to see what is working, or what might need tweaking in line with the ever-changing search landscape. 

As well as ongoing monitoring, we also provide detailed, transparent monthly reports that keep you informed on the progress and performance in line with your goals. These reports contain data and analysis on all key SEO metrics including keyword performance, organic traffic, user behaviour and conversions. We also ensure consistent, open communication between our teams and yours with regular calls and email communications to stay in alignment. 

Speak to Our SaaS SEO Experts

Get in touch with our team today to explore our range of SaaS digital marketing services and discover how we can start helping your business expand its online presence.


What is SaaS SEO?

SaaS SEO is the process of optimising a Software-as-a-Service (SaaS) company’s website to increase its visibility in search engine results pages (SERPs). This can involve a range of SEO elements including optimising and creating valuable on-page content, building a strong backlink profile, and improving technical aspects of the website to attract more organic traffic and convert visitors into customers.

Why is SEO important for SaaS companies?

SEO is a hugely valuable marketing medium for SaaS companies, primarily because it offers a cost-effective solution for customer acquisition and long-term visibility. While it involves patience and a long-term view, you will achieve increased visibility and brand awareness in your market over time. SEO targets specific keywords related to the products and solutions offered by your SaaS company, to attract higher-quality leads who are more likely to convert into paying customers.

SaaS SEO services also support the sales process by creating educational content that answers pain points of potential customers through their customer journey. Scalable and effective, SEO is a key component in a SaaS company’s marketing strategy, helping to enable sustainable growth in what is a highly competitive field.

How long does it take to see results from SaaS SEO services?

The timeframe for seeing results from SaaS SEO services can vary widely, but typically, noticeable changes in keyword rankings can begin within 3 to 6 months. We don’t believe in giving specific timeframes, as this wouldn’t be transparent. SEO results are largely dependent on several factors, including the current state of your website, the competitiveness of the industry, the domain history of your website, and the time allocated to implementing SEO strategies.

Do you work with SaaS companies targeting international markets?

Yes, our team are experienced in creating international SEO strategies for SaaS companies. We understand the specific challenges and considerations of international SEO to allow you to effectively reach and generate traffic across different countries and languages.

Our approach involves a tailored strategy that accounts for the specific linguistic, cultural, and search behaviour differences in international markets. We begin by conducting detailed research to understand the local competitive landscape and relevant international keywords for each region.

We also focus on a range of content, technical, and backlink elements crucial for international targeting. This includes hreflang tags for language targeting, managing local citations and backlinks to enhance local credibility, and content localisation to meet the needs of each market.