Dominating the Specialist B2B Market Through Intent-Led Architecture
We bypassed the resource trap of competing with national giants like Ikea by capturing the high-value, long-tail queries they overlook. By re-engineering the site’s heading hierarchy and content relevance for B2B buyers, we turned a “broad-but-shallow” site into a specialised authority hub. This pivot secured the top spots for high-value terms, proving that precision beats scale in competitive markets.