Through a sophisticated multi-stage restructure of their product feed and the integration of Microsoft Ads, we achieved an 82% increase in ROAS and nearly doubled transaction volume. Proving that data-driven attribution can unlock massive growth, even in highly seasonal sectors.
Our strategy focused on a precision engineered Google Shopping feed, using custom mobile optimisations and a high yield bidding framework to prioritise the most profitable pharmaceutical lines. This elite performance earned “Best PPC Campaign” at the Northern Digital Awards and established a fantastic 30:1 return on ad spend.
We deployed a multi layered PPC strategy that bridged the gap between high volume Shopping feeds and intent driven Search campaigns. By identifying top tier products and isolating them for bespoke targeting, we maximised visibility for the brand’s most profitable lines. The result was a 278% increase in transaction revenue and a significantly more efficient acquisition model.