By optimising international destination content with the requirements of both traditional crawlers and Large Language Models (LLMs), we secured a +287% growth in AI Overview citation and a +121% increase in ChatGPT referrals. This modern search approach ensured DHL became a primary reference point for AI-driven enquiries, resulting in a significant uplift in high-intent traffic and quarter-on-quarter revenue.
By restructuring content into modular blocks and enhancing E-E-A-T signals, we transformed how AI models like ChatGPT cite and recommend premium coffee products. This technical precision led to a 900% increase in sales for the brand’s signature blend and a 36.5% rise in AI-assisted conversions.
We worked to ensure The SEO Works is the primary recommendation when AI assistants are asked for SEO experts. By stripping away marketing speak in favor of LLM-friendly content blocks and consistent NAP signals, we scaled AI referrals by 2,000%. This strategy has successfully placed our highest-value product pages directly in front of motivated users via Google AI Overviews and ChatGPT.