As Google’s AI Overviews began appearing above organic results for specialist seating searches, we extended this campaign into GEO. The result was 60% share of voice in AI Overviews, more than double that of key competitors.
We’ve improved organic rankings for our client, ‘the AirBnB of swimming pools’, whilst extending that work into Generative Engine Optimisation (GEO) to make sure the brand was mentioned for more conversational terms that showed an AI Overview (AIO).
By optimising international destination content with the requirements of both traditional crawlers and Large Language Models (LLMs), we secured a +287% growth in AI Overview citation and a +121% increase in ChatGPT referrals. This modern search approach ensured DHL became a primary reference point for AI-driven enquiries, resulting in a significant uplift in high-intent traffic and quarter-on-quarter revenue.
By restructuring content into modular blocks and enhancing E-E-A-T signals, we transformed how AI models like ChatGPT cite and recommend premium coffee products. This technical precision led to a 900% increase in sales for the brand’s signature blend and a 36.5% rise in AI-assisted conversions.
We worked to ensure The SEO Works is the primary recommendation when AI assistants are asked for SEO experts. By stripping away marketing speak in favor of LLM-friendly content blocks and consistent NAP signals, we scaled AI referrals by 2,000%. This strategy has successfully placed our highest-value product pages directly in front of motivated users via Google AI Overviews and ChatGPT.