We executed a dual-phase on-page and technical strategy for Cellnex. By restructuring the site architecture and deploying high-intent content for the healthcare, transport, and logistics sectors, we drove a massive 449.8% uplift in non-branded traffic.
To overcome the challenge of fierce unbranded competition, we executed a complete account restructure, grouping products by profit margin and performance data. We also developed brand exposure in this new territory via YouTube, Display, and Smart Shopping. The campaign achieved a 204% growth in transactions along with a 10:1 ROAS and demonstrated the importance of brand exposure in new territories.
To capture global market share, we developed a sophisticated search strategy that adapted to local behaviours and real world trends across different regions and sectors. By aligning high-priority keywords with critical industry data, we improved transaction volume by 74.9% and doubled overall revenue within 12 months.
Managing a country wide franchise requires a delicate balance of brand consistency and local relevance. We deployed a hub and spoke reporting model to provide macro and micro visibility, allowing the head office to track network-wide KPIs while developing a personalised growth roadmap for each individual branch. This approach dramatically increased enquiries and grew visibility across every franchise territory.