If you want to improve your organic performance, E-E-A-T (experience, expertise, authoritativeness and trust) is something all marketers and business owners need to be aware of. As Google develops its algorithms to prioritise helpful, people-first content, E-E-A-T factors are essential to get right. This is especially important for YMYL brands. This stands for ‘Your Money…
Whilst AI is dominating conversations about the future of search, one topic that gets less attention is entities in SEO – but its influence is just as profound. For years, Google algorithms have been evolving towards an entity-focused approach. Keywords are still important, but Google has been slowly reducing its reliance on exact phrase matching. …
LGBTQ+ people aren’t going anywhere. In fact, 3.1% of the UK population identified as LGBTQ+ in 2020, which is almost double the percentage in 2014. Yet still, many marketers aren’t inclusive of LGBTQ+ people. Websites and marketing campaigns rarely include people with diverse characteristics. And, when they do, they’re full of stereotypes and clichés. The…
When marketers consider ethical SEO, they usually think about how they’re adhering to (or going against) Google guidelines. Typically, the focus is on what Google deems to be right and wrong, and how you’ll be penalised if you take part in forbidden activities. Google is seen as the ultimate authority – the only compass for…
When devising a content strategy for your business, it’s tempting to focus on just creating new content. But by ignoring the content that already exists on your site, you’re missing out on a big opportunity to gain more traffic. The hard truth is that no piece of content will perform well forever. Google updates their…
Every writer has been there: staring at a blank page, waiting for an idea to form. It can be a stressful and frustrating experience – especially if you’re writing to help grow your business. SEO content is an incredibly powerful way to drive traffic and conversions to your website. But it can be difficult to…
