Birmingham SEO Services

Award-winning SEO Services for Birmingham Businesses.


If you’re a Birmingham-based business, an ROI-focused SEO campaign can place your website in front of potential customers at the exact moment they’re searching for a product or service your company provides. 

However, competition for the top spots can be fierce. Without a knowledgeable team of SEO consultants behind you, it can be difficult to find the time – and acquire the necessary skills – to get your business to the top of the search results. 

The SEO Works are a leading SEO company in Birmingham that delivers tangible results alongside excellent customer service. 

Through award-winning SEO, PPC and Web Design services, our goal is to increase your customer base by building a sustainable search engine presence for your business. Together, we’ll design a bespoke search strategy that’s wholly focused on lead generation and long-term growth. 

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SEO Services in Birmingham

We’re a specialist SEO agency supplying search engine services to clients across the UK, with many based in Birmingham. We pride ourselves on the fact that we offer bespoke and multi-faceted SEO strategies, that focus on your ROI – after all, what good is SEO if you don’t get results?

Every SEO strategy we make is different because no two businesses are the same. They have different business models and goals, and a good SEO agency should take that into account. That’s why we don’t just create bespoke strategies, we tailor them to you as the campaign continues.

What Do Our SEO Services in Birmingham Include?

Each business has different needs, so we use an appropriate mix of the following to create an SEO strategy that suits your business.

Detailed Industry Research

We believe that conducting detailed industry research is vital to any campaign. Having our team of experts conduct extensive and high-quality industry research is what creates the backbone of our successful campaigns. This allows us to be in the position to recommend and implement the most effective SEO strategies, which are bespoke to your business’ needs.

Keyword Research

Keywords are a big part of SEO, we all know that. That’s why conducting in-depth research to find high-quality keywords is important, and will determine the success of your campaign. Our goal is to find the best and most relevant keywords for your business, that your target market actually use. From local searches in Birmingham through to national and international searches, we will uncover all opportunities. We want to achieve nothing less than high-quality clicks and conversions.

Competitor Research

Competitor research is always important. Finding out what the other Birmingham businesses you are competing with are doing will inform us on what strategies they’re using and how we can make you better than them. Not only that, but this will also help us find SEO opportunities that your competitors are missing out on, giving you an advantage to help boost your rankings.

Technical & Content SEO Audits

Before we do any work on a website, we conduct detailed technical and content audits for every client before they come on board. This will let us know what aspects of your site are doing well and what elements you might have that are harming your SEO potential. This will allow us to discover opportunities to boost your SEO rankings and create a strong base for other SEO-based content to be built upon.

Content Optimisation

Once we’ve done detailed research and have audited your website, the next step is to start optimising existing content. It makes sense that before we add new content, we’d improve what was already there. This not only helps to create a strong base for new content to follow, but also helps our team of experts to become familiar with your content style and tone of voice. Then, when it’s time to add new content, the tone of voice will feel consistent.

Content Marketing

You’ve probably heard the expression “content is king”. This is because high-quality content that focuses on providing value, while targeting the right keywords, can do wonders for your SERP rankings.

Creating this regularly not only gives plenty of opportunity to target keywords but also starts to increase your site’s authority. This is because you are providing quality and relevant information to people, which Google likes and will reward with higher SERP rankings.

Our team of content marketing experts know how to create high-ranking content, which is valuable and helps to convert visitors into paying clients.

Local SEO

To help you stand out from the crowd of your Birmingham competitors, working with an SEO Agency who has expertise in local SEO is a must. We have worked with hundreds of local businesses in Birmingham and other cities across the UK, implementing our expertise to help make them leading local authorities in their field.

Using methods ranging from Google My Business optimisation, to local backlink acquisition and content marketing. We are experts in getting local businesses noticed by their target market.

Advanced Reporting & Analytics

At The SEO Works, we believe in being transparent with you. That’s why a big part of our process is providing all the Birmingham companies we work with regular reporting that details clearly what is happening in their campaigns.

This includes what work has been completed, what progress has been made, as well as comprehensive analytics on how your organic rankings, traffic and conversions are performing.

A Collaborative Effort

When working with any Birmingham business, we like to keep the process collaborative. After all, no one knows your business like you do. You’ll be assigned an Account Manager who will not only be your main point of contact but will also be actively working on your campaign.

This is so they can get familiar with you and your business, and ask for feedback and knowledge to help create the best content possible. Your opinions matter, and we’ll try to implement any suggestions you have where possible

SEO Case Study – Rab. The Mountain People

Award-Winning Birmingham SEO Company

We’re a multiple-award-winning SEO firm, having won over 14 awards in the last 3 years for our diverse range of SEO campaigns, alongside numerous other awards for our innovative website design and PPC services in search and social.

We work with a wide range of customers across many different sectors, including e-commerce, manufacturing, education and healthcare.

Industry recognition for our Birmingham SEO services includes: 

Why Choose Us As Your Birmingham SEO Agency?


We’ve been in business for over ten years. In that time we’ve worked on clients of all shapes and sizes across a huge range of industries, from healthcare to higher education. 


As an Official Google Partner and Accredited Bing Agency, we firmly believe that long-term success comes as a result of adhering to best practices. 

Our campaigns are built on white-hat techniques derived from our intimate knowledge of ethical search marketing.


Our SEO services have won coveted awards on a local, regional and national scale for local businesses and blue-chip names. 

Our Focus

Our sole mission is to get you more customers online. We take a quality-over-quantity approach to generating qualified leads for your business through organic search. 

Not Just SEO Specialists

Although we certainly pride ourselves in being SEO specialists, just that alone isn’t what makes us one of the best SEO agencies in the UK.

In conjunction with our SEO services, we also offer Digital PR, PPC and Web Development services too. This is so there is a complete package for you to choose from, letting you attract your target market from multiple angles to truly boost your company’s conversions.

Need Help With Birmingham SEO?

Are you a Birmingham business looking for that competitive edge that will help stand you above your local competitors, boost your website’s rankings and start bringing in more visitors who’ll convert? If this is you, get in touch with us today and see how we can help.


It is likely you have some questions. Take a look at our top frequently asked questions or contact a member of our team who will be happy to discuss your queries.

How long does it take for SEO in Birmingham to work?

Typically, SEO is a medium to long-term strategy that requires an investment of patience and time. If an SEO agency tells you they will be able to boost your SERP rankings quickly, tread with caution. There could potentially be some long-term downsides that come along with some-short term wins. If reaching position one on Google was easy, wouldn’t everyone be doing it?

There are many factors that influence the results of SEO, such as the competitiveness of the industry, how old/authoritative your website is, and if your industry is niche or widely known. For the best SEO results, long-term consistent work is a proven method and is one we at The SEO Works stand behind.

Why is it important to work with a professional Birmingham SEO company?

Working with a large SEO agency, that specialises in SEO and other digital marketing services, means that your site will benefit from the combined knowledge of an entire team of award-winning experts.

Our team uses their years of experience and knowledge to implement strategies that cover more areas than that of just an in-house individual. Our team is passionate about SEO and getting positive results for our clients, which shows in the quality of our work.

How do you choose a top Birmingham SEO agency?

Choosing a top SEO agency can be a daunting task, but there are several factors to consider. First, look for an SEO agency with a proven track record of delivering SEO results for other Birmingham businesses like yours. Check their portfolio, case studies, and client testimonials to get an idea of their expertise. Look at their online reviews and also their online presence – do they practice what they preach?

Secondly, look for an agency that takes a data-driven approach to marketing and uses analytics to measure and optimise performance. You want an SEO agency that implements campaigns backed by data, not feelings.

Finally, consider the agency’s communication and collaboration skills to ensure a good working relationship. Ask for references – a good agency will be happy to provide these.

Why is having a good website important for a Birmingham business?

A good website is a key part of any digital marketing strategy. It serves as the foundation for all other digital marketing efforts and is often the first touchpoint for potential customers – even if you’re a local Birmingham business. Many people’s first port of call is to check a business website. If your website is not up to scratch, then it is very likely you will be putting off potential customers! 

A good website should be visually appealing, easy to navigate, and should be optimised for search engines. It should also provide valuable content that engages visitors and encourages them to take action, whether that’s filling out a form, making a purchase, or contacting the business. A well-designed website can also improve brand credibility and trust, as it gives the impression that the business is professional and trustworthy.

Why are digital marketing and SEO important?

Search engine optimisation (SEO) is a critical component of any digital marketing strategy. It involves optimising a website to rank higher in Search Engine Results Pages (SERPs) for relevant keywords and phrases. By appearing higher in the search engines, businesses can attract more organic traffic to their websites, which can lead to more leads and sales.

Local SEO campaigns can be used to target keywords based around locations, such as “solicitors in Birmingham”. This means that SEO can still be very powerful for local businesses in Birmingham that rely on physical customers.

SEO marketing involves a wide variety of tasks focussed on both on-page optimisation and off-page optimisation. It can be a complicated process, requiring lots of time and expertise, which is why opting to work with a Birmingham SEO agency can be very effective.