Integrated Marketing
An integrated search strategy, sharing data and process between each discipline, resulting in a greater ROI.
Build your authority with Content Marketing
Great content and content marketing is vital in growing your business online. What do we mean by content? Anything that can be consumed online, such as the written word, images, pictures, infographics, audio and video. By understanding your target market, and creating useful information for them, it helps both acquire new customers and also retain existing customers.
Content marketing is the online art of communicating with your customers and prospects without selling. It is the opposite of interruption marketing (such as leaflets or posters) and is a core part of any search optimisation strategy.
Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent, helps them in some way, or moves them emotionally.
By creating and sharing useful content for your target audience you can boost your online business objectives. Search engines also reward brands that create useful, high-quality content that educates or entertains. By creating such content you will naturally build links over time to your website, helping boost your website authority for your target position, and in turn driving traffic.
When people share content, they share it because it reflects something about themselves. Great content helps solve frustrations, appeal to a customer’s pride, clear up confusion, tug on heartstrings, or make people smile. Our content marketing services incorporate detailed market research to identify exactly what conversations your audience is having online, and how you can contribute to the moments that matter.
The foundation of a good content marketing strategy is the belief that if you, as businesses, deliver consistent, ongoing valuable information to buyers, they will ultimately reward you with their business and loyalty.
Our content marketing services mean that we will help define and deliver a content strategy for your business. Developing content marketing strategy involves:
By building a content strategy you will create a long term plan that over time will deliver compounded returns. We’ll spend as much time promoting your content as creating it. We’ll reach out to our network of bloggers, media contacts, and social media influencers to help your work get the justice it deserves. We’ll work with you to create that plan that boosts your online traffic and customers.
No matter your industry, we are experts at getting to know your business and the things that will interest potential customers. See how we helped boost organic traffic by over 600% with a content strategy.
An integrated search strategy, sharing data and process between each discipline, resulting in a greater ROI.
Improved rankings and traffic for Reed Global, one of the largest recruitment sites in the UK.
Education SEO for Sheffield Hallam University, allowing them to reach more prospective students.
Contact The SEO Works today to get a custom analysis and proposal.