Tech-focused SEO
Using technical SEO to make a website Google-friendly and gain rankings in a saturated market.
DIGITAL Content Marketing Services
Content marketing is a crucial part of any effective digital marketing strategy. It is how your audience learns who you are, what you have to offer, and what will convert them into potential customers.
Digital content marketing is the online art of communicating with your customers and prospects without outright selling. It is a type of funnel marketing, transporting your audience on a journey towards converting, and is a core part of any search optimisation strategy.
Instead of simply pitching your products or services, content marketing is the art of delivering information online that makes your buyers more intelligent, helps them in some way, or moves them emotionally.
By content, we mean anything that can be consumed online, such as the written word, images, pictures, infographics, audio and video. By understanding your target market, and creating useful information for them, you can acquire new customers and retain existing customers.
Why do you need Content Marketing Services?
There are several key reasons why businesses should be partnering with a digital content agency that can achieve measurable results, such as The SEO Works.
Develop Brand Awareness
We have 15 years of experience of getting brands in front of the right audiences. We use our expertise to help your business be found on search engine results pages, positioning your brand as a leader in the market.
At The SEO Works, we use our data-driven keyword research to identify opportunities, and create content to help your brand frequently appear at the top of organic search results for queries across your industry. Not only that, this fresh content can be used across social media to engage your target customers. This establishes your brand as more credible and trustworthy.
Build Domain Authority
Our digital PR experts can help you secure high-quality placements on reputable websites, including news publications, which will generate valuable backlinks to your website, increasing its authority. Our years of experience have allowed us to establish relationships with key industry journalists and publications, meaning we can effectively promote your brand and digital content to reach wider, more influential audiences.
Adapt to Industry Trends
Search engines such as Google are always evolving. As a certified Google Partner, our digital content marketing team works diligently to keep up to date with the latest algorithm updates and industry changes to make sure your content strategy remains effective and competitive.
Naturally build authority with content marketing services
We have helped hundreds of our clients to drive more relevant traffic that results in more conversions with our content marketing services. They now have websites full of well-crafted content that is valuable, targets the right keywords, and provides their users with what they need – setting themselves up as an authority in their respective spaces.
Our Digital Content Marketing Process
Our content marketing specialists will work with you to identify your priorities, where your content strategy is currently lacking, and how you can grow your presence online through content.
Our content marketing strategies are backed up by our in-depth knowledge of other key areas of digital marketing including SEO and digital PR to help you create content that is designed to rank and generate attention.
There are a few main elements to a content marketing strategy, including:
Initial exploration
As we would with any of our marketing services, our content marketing agency takes the time to learn about your business including your business model, goals, target audience and any focus areas, so our strategy can be designed accordingly. This initial stage is crucial to the success of our campaigns, as it ensures all our content marketing efforts are making an impact on your business’ success and bottom line.
Content ideation and strategy
Content marketing with an SEO focus is about offering content that generates traffic to your site at all stages of your business’s marketing funnel. From your audience’s initial research intent, right through to when they are ready to convert; there are opportunities to provide content for all stages. As part of our content strategy services, we carry out thorough content ideation at the start of every campaign that is shaped around your business’s unique goals and KPIs to allow you to achieve a strong ROI. This stage includes an in-depth competitor review and thorough keyword research using a range of industry tools.
Content creation and optimisation
Our content writing agency is passionate about creating quality, helpful and impactful content that benefits your audience and doesn’t waste their time. Whether your bespoke content strategy is to review, prune and refresh old content showing signs of decay, create content on a large scale to build out content hubs, or provide content briefs for your internal teams to utilise, we can help. Our content marketing agency has years of experience in creating content of all types and formats, from long-form guides to product descriptions and sales pages that convert.
Content promotion
We don’t just publish content for our client’s sites and then leave it to gather dust, we make sure it has the best chance at being noticed using multi-faceted marketing strategies. We use digital PR tactics to outreach your content to relevant and high-authority publications to generate attention and secure backlinks.
Technical SEO
You can create lots of amazing content for your website, but it will only have the best chance of reaching your target audience if your site is in a healthy technical place. We use our technical SEO expertise to optimise your site’s structure, improve loading speeds, ensure mobile-friendliness, and resolve any crawling or indexing issues.
Not only does this increase your search engine rankings, but it also improves the user experience, meaning visitors are more likely to stay on your site, engage with your content, and convert into loyal customers.
Content auditing
Websites naturally build up content over time, and over the years this can start to show signs of decay as information changes, new information is released, or your business goals change. It’s important to audit the content on your site regularly to identify any content that may no longer align with your business offering or has become outdated or stale in its growth. This way, you can capitalise on improving or pruning this from your site. Our content marketing campaigns always include auditing and reviewing older existing content to identify any of these opportunities and grow your traffic.
Content reporting
We prioritise learning about your business goals at the start of every campaign so that we can provide you with accurate and insightful data throughout your content marketing campaign. We provide monthly transparent reports that can be tailored to your specific KPIs so you can see for yourself the impact our services are having.
Why Work With Our Marketing Content Agency?
ROI-Focused Marketing Content Services
Our digital content marketing agency processes prioritise strategies with data-driven insights, ensuring you get the best return for your business. We tailor your campaign to your specific audience, using advanced analytics and industry trends to maximise engagement, conversions, and overall business growth. We place a focus on measurable results, and continuously optimise content to drive sustainable success for your brand.
Dedicated Content Marketing Account Manager
Every client is assigned their own dedicated account manager as part of our content marketing services. Your account manager will carry out a comprehensive audit of your website, and provide you with a digital content strategy to increase brand awareness, drive traffic, and optimise conversions. They will also create and present monthly reports, showcasing the work carried out and how it aligns with your strategy, alongside the results of the campaign as a whole.
Industry-Leading Tools
Our digital content marketing agency has access to the best software and tools available in the industry. Using these content marketing tools gives you another advantage over your competitors, as these tools help uncover hidden opportunities, track KPIs, and optimise digital content strategies.
Award-Winning Digital Content Marketing Agency
Across the last 15 years, the outstanding results we’ve provided for our clients have won us countless content marketing awards. Our awards have been earned through our tireless and innovative work across a variety of industries, demonstrating our ability to deliver exceptional, results-driven campaigns that meet diverse client needs.
What Our Clients Have to Say
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Speak To The Team
Contact The SEO Works today to see how content marketing can transform your business’ visibility. Get a free custom analysis and proposal for our content marketing services or any of our other SEO services.
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Digital Content Marketing Agency FAQs
What is digital content marketing?
Digital content marketing is a business strategy focused on driving more of your targeted audience to your website by creating and promoting high-quality content online, such as blog posts, infographics, videos, and social media posts. It works by providing value to your target audience by answering the pain points or needs and interests of that customer. Typically, the goals of a digital content marketing campaign are to improve brand awareness, drive conversions, and gain authoritative backlinks to your website.
What does a digital content marketing agency do?
A digital content marketing agency offers a range of professional services to help businesses take their online marketing presence to the next level. This can involve creating a bespoke strategy, writing high-quality engaging content, optimising commercial pages, and managing paid social media campaigns.
At The SEO Works, we have dedicated teams that specialise in all aspects of content marketing. Whether you’re looking for Organic SEO, Digital PR, or PPC, we can provide tailored solutions that not only increase your visibility online, but also drive targeted traffic and maximise conversions.
How do you align content with our overall business objectives and target audience?
We carry out thorough keyword research to ensure we identify keywords that match what your target audience is searching for, and the intent behind each query. To make sure our content resonates with your target audience, we conduct in-depth research to gain insights into their preferences and behaviours, allowing us to create personalised, value-driven content that addresses their pain points and drives conversions.
How do you measure the success of content marketing campaigns?
We measure the success of digital content marketing campaigns using a variety of metrics and performance indicators.
- Keyword rankings: We track target keyword movements once content has been published or optimised.
- Traffic: The number of users who click on your content.
- Engagement rate: We track how users engage with our content marketing strategies.
- Conversions: We analyse the number of conversions each piece of content has generated, allowing us to refine our approach and optimise future strategies for better results.
Our content marketing campaigns are created with a focus on these metrics to make sure you achieve the best ROI possible.
How do you handle revisions and feedback?
All of the content we produce goes through internal checks to ensure we are always meeting the high standards we pride ourselves on. A digital content strategy is a collaborative process, so we work with our clients as industry experts to make sure the content aligns with their vision, goals, and brand voice. We welcome feedback at every stage of the process and handle revisions promptly to refine the content until all parties are satisfied. Our goal is to deliver high-quality, impactful content that resonates with the target audience and achieves measurable results.