Manufacturing and industrial industries are synonymous with lagging behind in the adoption of digital marketing, preferring to remain with their "tried and tested" traditional methods. Updating website design, adopting Industrial SEO techniques and increasing visibility in paid and social media can transform the rate your business grows.
As Google’s AI Overviews began appearing above organic results for specialist seating searches, we extended this campaign into GEO. The result was 60% share of voice in AI Overviews, more than double that of key competitors.
Competing against household-name retailers required more than basic SEO. We supported a site migration then implemented a sophisticated pillar-page architecture and rigorous internal linking strategy to build unmatched topical authority. By transforming product pages into content-rich hubs, we secured first-page rankings for 45+ high-intent terms, successfully stealing market share from huge competitors.
A clean, professional site for a civil and structural engineering consultancy.
We developed a multi-channel strategy targeting the trade, OEM, and aftermarket sectors. By harnessing AI-powered bidding and re-engaging high-value returning users, we successfully scaled online revenue by 84% while drastically improving efficiency. This precision-engineered campaign maximised every pound of spend, delivering a 45% reduction in CPA.
By challenging the industry myth that manufacturing clients don’t search online, we implemented a targeted search strategy that dominated low volume but high-intent commerical terms. This strategy doubled organic traffic and proved that even the most specialised industrial products can drive massive revenue through search.