WHAT ARE PAID SOCIAL MEDIA SERVICES?
It’s becoming increasingly harder for a business to gain organic reach on social media, as algorithms continually change. Long gone are the days when you could expect to post an update and have it reach all of your followers and generate engagement. These days, it is essential to incorporate paid content alongside your organic posts to ensure you get seen and noticed in the social feeds of your target audience. This is where paid social media services come in.
Paid social media services offer businesses the opportunity to maximise on audience reach, by getting your brand and products in front of people you wouldn’t have been able to through organic social alone.
Why use paid social media marketing services?
YOUR CUSTOMERS USE SOCIAL MEDIA DAILY
The chart below shows that two-thirds of adults in the UK use social media. This means that your target audience and potential customers will be spending time on Facebook, LinkedIn, Twitter and/or Instagram too.
They are probably on there daily, and for a good amount of time. Not only that, but when browsing social media they are in a mode of consuming information and are receptive to relevant messages. This is where your business should be too to capture your audience’s attention at a time when they are likely to listen, engage, and ultimately convert.
Two-thirds of adults in UK use social media. Source: IPSOS MORI
Reach them with a laser-sharp message
For companies that want to use social media to grow their business, you should see social media as an advertising channel, like all other digital platforms. The biggest opportunities lie in highly-targeted, optimized paid social advertising and promotion, to your target audience.
Highly Targeted Paid Social Media Services
Social media offers one advantage ahead of many other advertising platforms – the opportunity for demographic targeting. Want to target an ad to females aged 30-40 in Sheffield who like cooking and gardening? No problem, paid social services allow you to do just that.
The ability to target, test, and optimize ads for your different audiences can be game-changing.
Across one or all of these platforms:
Our paid social media services can be used to help increase sales and conversions, grow your social presence, and improve engagement from your followers.
Why choose our paid social marketing agency?
- Award-winning results. Our paid social agency has generated strong ROIs for our clients resulting in several award wins.
- Dedicated account manager and team. Each client has their own account lead who will be in touch day-to-day providing complete transparency of your strategy and results.
- A wealth of experience and knowledge. We have worked with clients spanning a vast range of industries and niches and understand how to adapt our ad strategies accordingly.
- Results-focused strategies. Strategies that are based on hard data at every stage, to ensure that generating a profit is at the forefront of our recommendations.
- Audience-first approach. Paid social media advertising is all about getting in front of the right people. Our strategies start by pinpointing exactly who your target audience is and how to best reach them.
- Regular monitoring and analysis. Our paid social agency doesn’t put ads live and then leave them to go stale, we are constantly analysing and re-optimising your ads to ensure consistent and long-term results.